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For most of the 20th century, salespeople were the gatekeepers of data. In order for a prospect to learn more about a product, they had to reach out to the company, and then the salesperson would reach out to the prospect. In modern times, prospects are more educated than ever. They can find out 90 percent or more about your product and industry before they ever have to talk to a salesperson. In this book, we give you the tools necessary to communicate even better with your prospects to figure out how you can serve your clients better than ever before.

To listen actively is to listen with complete attention and an engaged mind and body. And, while it may come naturally to some, it's also a skill that can be honed through practice. Active Listening Techniques will help you do just that, so you can ensure the people around you feel respected, understood, and heard. Through 30 practical communication tools, you'll acquire the skills you need to better get your message across, allowing you to cultivate healthier personal relationships, achieve greater career success, and more.

Active Listening is a short 1957 work by Drs. Carl R. Rogers and Richard E. Farson, two influential American psychologists. The work brings the counselling technique of active listening to the layperson, demonstrating how it can be applied to interactions between an employee and employer.

Using Active Listening to Improve Your Communication Skills is for anyone seeking to improve their ability to communicate. If you are a spouse, corporate executive, entrepreneur, student, or stay-at-home parent, the methods described in this book can set the stage for a personal transformation.

Do you know what it takes to be a good listener? Would you like to improve your communication skills? Would you like to be able to understand the people around you better? If so, this book will show how to train your brain to be better at active listening. With the step-by-step guides and expert strategies found inside, you'll acquire the skills that will allow you to build healthy and meaningful personal relationships and achieve great career success!