Showing results for "Car Guys vs. Bean Counters Bob Lutz" in All Categories
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- By: Bob Lutz
- Narrated by: Norman Dietz
- Length: 9 hrs and 36 mins
- Unabridged
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Overall4 out of 5 stars 259
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Performance4 out of 5 stars 222
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Story4 out of 5 stars 214
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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1 out of 5 stars
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Opinionated and one-sided
- By Michael Parks on 06-23-11
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- Narrated by: Norman Dietz
- Length: 9 hrs and 36 mins
- Release date: 06-13-11
- Language: English
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