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Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do. The book brings a psychologist's insights into the world of commerce, arguing for radical transparency—tracking every substantial impact over the life cycle of an item, from manufacture to daily use, to disposal.

Renowned ornithologist John Kricher presents an absorbing analysis of the diverse ecosystems that exist on Planet Earth. He provides a factual study of the many fragile and threatened portions of our biosphere while describing the interaction between each system and the effect of man's presence in these ecosystems. Professor Kricher also explains the amazing variety of flora and fauna that inhabit the individual ecosystems and addresses current ecological issues facing mankind.

Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do.