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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

Now, based on years of academic research, The Formula finally unveils the ground-breaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate. Why "experts" are often wrong How to assemble a creative team primed for success. How to most effectively engage our networks.

Jacob Tomsky has worked in hotels for more than a decade, doing everything from valet parking to manning the front desk. He's checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room service, cleaned your toilet, denied you a late check out, given you a wake-up call, eaten M&Ms out of your mini-bar, laughed at your jokes, and taken your money. And in Heads in Beds, he pulls back the curtain on the hospitality business.

The national bestseller chosen by The New York Times Book Review as one of the ten best books of 1991 is now available as an audiobook. The author of Brainstorms, Daniel C. Dennett replaces our traditional vision of consciousness with a new model based on a wealth of fact and theory from the latest scientific research.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

Read, write, and speak Spanish in only a few short weeks! Even the most reluctant learner will be astonished at the ease and effectiveness of Margarita Madrigal’s unique method of teaching a foreign language.

Pearl Tull is nearing the end of her life but not of her memory. It was a Sunday night in 1944 when her husband left the little row house on Baltimore's Calvert Street, abandoning Pearl to raise their three children alone: Jenny, high-spirited and determined, nurturing to strangers but distant to those she loves; the older son, Cody, a wild and incorrigible youth possessed by the lure of power and money; and sweet, clumsy Ezra, Pearl's favorite, who never stops yearning for the perfect family that could never be his own. Now Pearl and her three grown children have gathered....

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

New York City. Summer. A series of violent and highly successful bank robberies have been carried out across the city, all by the same five-man team. Millions of dollars have been stolen. The thieves are slick, efficient, well organized, and vicious. The FBI are getting nowhere in tracking them down. With pressure from Washington mounting and the heists continuing, the Feds desperately search for any leads. Across the city Sam Archer is in town for a funeral. At the service he is approached by an old family friend who works out of the FBI's New York office.

The Amish, one of America's most intriguingly private, unique, and often misunderstood religious communities, have survived for 300 years! How has that happened? While much has been written on the Amish, little has been revealed about their history. This book brings together in one volume a thorough history of the Amish people. From their beginnings in Europe through their settlement in North America, the Amish have struggled to maintain their beliefs and traditions in often hostile settings.

There's no denying that our workplaces are more diverse than ever. Age, race, gender - there are so many different perspectives and experiences being brought to the table. And the best employees and leaders know that harnessing the power of these differences will build stronger teams, ideas, and organizations. But how do we do this? If we all think, feel, and act so differently, how do we get anything done?

By age thirty, Stephanie Foo was successful on paper: She had her dream job as an award-winning radio producer at This American Life and a loving boyfriend. But behind her office door, she was having panic attacks and sobbing at her desk every morning. After years of questioning what was wrong with herself, she was diagnosed with complex PTSD—a condition that occurs when trauma happens continuously, over the course of years.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

Writing brilliantly and profoundly about class, sex, love, loss, work, despair, and war, Saunders cuts to the core of the contemporary experience. These stories take on the big questions and explore the fault lines of our own morality, delving into the questions of what makes us good and what makes us human.

From 1783, when German immigrant John Jacob Astor first arrived in the United States, until 2009, when Brooke Astor’s son, Anthony Marshall, was convicted of defrauding his elderly mother, the Astor name occupied a unique place in American society. The family fortune, first made by a beaver trapping business that grew into an empire, was then amplified by holdings in Manhattan real estate. Over the ensuing generations, Astors ruled Gilded Age New York society and inserted themselves into political and cultural life, but also suffered the most famous loss on the Titanic.

In her latest groundbreaking book, The Let Them Theory, Mel Robbins—New York Times bestselling author and one of the world's most respected experts on motivation, confidence, and mindset—teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: YOU. Your happiness. Your goals. Your life.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?

For decades we've been told that positive thinking is the key to a happy, rich life. "F*ck positivity," Mark Manson says. "Let's be honest, shit is f*cked, and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is - a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let's-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

You become the best you can be by learning from others. That is how bowhunter and ultramarathoner Cameron Hanes approaches each day in his pursuit of greatness in this essential guide to finding success.

For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.

Are you tired of feeling f*cked up? If you are, Gary John Bishop has the answer. In this straightforward handbook, he gives you the tools and advice you need to demolish the slag weighing you down and become the truly unf--ked version of yourself. "Wake up to the miracle you are," he directs. "Here's what you've forgotten: You're a f--king miracle of being." It isn't other people that are standing in your way; it isn't even your circumstances that are blocking your ability to thrive. It's yourself and the negative self-talk you keep telling yourself.

Although pain is inevitable, suffering is optional. This book offers a completely new paradigm and understanding of where our human experience comes from, allowing us to end our own suffering and create how we want to feel at any moment. Don't Believe Everything You Think is not about rewiring your brain, rewriting your past, or positive thinking. We cannot solve our problems with the same level of consciousness that created them. Tactics are temporary. An expansion of consciousness is permanent.

In The Four Agreements, don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, the The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.

Coexisting but conflicting needs create self-sabotaging behaviors. This is why we resist efforts to change, often until they feel completely futile. But by extracting crucial insight from our most damaging habits, building emotional intelligence by better understanding our brains and bodies, releasing past experiences at a cellular level, and learning to act as our highest potential future selves, we can step out of our own way and into our potential.

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.

You are not doomed by your genes and hardwired to be a certain way for the rest of your life. A new science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, renowned author, speaker, researcher, and chiropractor Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible.

In a rare window into some of her life’s pivotal moments, Melinda French Gates draws from previously untold stories to offer a new perspective on encountering transitions. Melinda will reflect on some of the most significant transitions in her own life, including becoming a parent, the death of a dear friend, and her departure from the Gates Foundation. The stories she tells illuminate universal lessons about loosening the bonds of perfectionism, helping friends navigate times of crisis, embracing uncertainty, and more.

The Courage to Be Disliked, already an enormous best seller in Asia with more than 3.5 million copies sold, demonstrates how to unlock the power within yourself to be the person you truly want to be. Using the theories of Alfred Adler, one of the three giants of 20th-century psychology, The Courage to Be Disliked follows an illuminating conversation between a philosopher and a young man. The philosopher explains to his pupil how each of us is able to determine our own life, free from the shackles of past experiences, doubts, and the expectations of others.

Mary Poffenroth, PhD, is a scientist, professor, and fear expert who has spent her career researching how we can all live more courageously, every day. With anxiety rates tripling and depression rates quadrupling since 2019, Brave New You could not be timelier as it gives listeners actionable steps to navigate the underlying cause of our current mental health crisis: fear. Not fight-or-flight, but the kind of pervasive, debilitating everyday fears triggered by problems, stresses, and challenging issues we all face in our day-to-day lives.

Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.

Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker's art. And throughout, Trump talks—really talks—about how he does it.

This mental-rehearsal Audio Download set, the four-week guided-meditation companion program to Dr Joe Dispenza's book Breaking the Habit of Being Yourself, is designed to move you from the analytical Beta brain-wave state to the state of Alpha, and develop your ability to sustain coherent brain-wave patterns.

In 1997, David Deida released what would become one of the most widely read books on men’s spirituality ever published—The Way of the Superior Man. In this unabridged audiobook of the 20th-anniversary edition, Deida presents a new preface to the now-classic text on how to live a life of masculine freedom, integrity, and authenticity.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

The occasion was a big birthday. And it inspired two close friends to get together in Dharamsala for a talk about something very important to them. The friends were His Holiness the Dalai Lama and Archbishop Desmond Tutu. The subject was joy. Both winners of the Nobel Prize, both great spiritual masters and moral leaders of our time, they are also known for being among the most infectiously happy people on the planet.

Throughout his 40-year career, Admiral McRaven has experienced every manner of calamity imaginable. From managing failed hostage rescues to responding to student unrest, McRaven has learned how to successfully navigate crises—those moments that push the limits of your experience and challenge your confidence, when leadership skills alone may not be enough.

Cameron Hanes discovered his true passion for bowhunting when he was twenty. Inspired by the physical challenges of stalking elk in the Oregon wilderness—traversing mountainous terrain, braving erratic weather, and evading his quarry’s even more dangerous predators—he began an ever-evolving journey of self-improvement. To become the best bowhunter of wild elk, to the caliber he believed he could be, Cam realized he would need more than archery skills.

In her latest groundbreaking book, The Let Them Theory, Mel Robbins—New York Times bestselling author and one of the world's most respected experts on motivation, confidence, and mindset—teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: YOU. Your happiness. Your goals. Your life.

Alice Scott is an eternal optimist still dreaming of her big writing break. Hayden Anderson is a Pulitzer-prize winning human thundercloud. And they’re both on balmy Little Crescent Island for the same reason: To write the biography of a woman no one has seen in years—or at least to meet with the octogenarian who claims to be the Margaret Ives. Tragic heiress, former tabloid princess, and daughter of one of the most storied (and scandalous) families of the 20th Century.

Blake Porter is riding high, until he's not. Fired abruptly from his job as a VP of marketing and unable to make the mortgage payments on the new brownstone he shares with his fiancée, he's desperate to make ends meet. Enter Whitney. Beautiful, charming, down-to-earth, and looking for a room to rent. She's exactly what Blake's looking for. Or is she? Because something isn't quite right. The neighbors start treating Blake differently. The smell of decay permeates his home, no matter how hard he scrubs. Strange noises jar him awake in the middle of the night.