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Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen.

In this concise, crisply written guide, Patricia Aufderheide takes listeners along the diverse paths of documentary history and charts the lively, often fierce debates among filmmakers and scholars about the best ways to represent reality and to tell the truths worth telling.

Warren Littlefield was the NBC President of Entertainment who oversaw the Peacock Network’s rise from also-ran to a division that generated a billion dollars in profits. In this fast-paced and exceptionally entertaining oral history, Littlefield and NBC luminaries including Jerry Seinfeld, Jason Alexander, Kelsey Grammer, Matt LeBlanc, Lisa Kudrow, Julianna Marguiles, Anthony Edwards, Noah Wylie, Debra Messing, Jack Welch, Jimmy Burrows, Helen Hunt, and Dick Wolf vividly recapture the incredible era of Must See TV.

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.

Here's what started the phenomenon: This book has been a best seller for over 15 years and has been used by screenwriters around the world! Blake Snyder tells all in this fast, funny, and candid look inside the movie business. Save the Cat is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.

In the perfect companion piece to his first book, Blake Snyder delivers even more insider information gleaned from a 20-year track record as one of Hollywood's most successful spec screenwriters. Designed for screenwriters, novelists, and movie fans, this book gives listeners key breakdowns of the 50 most instructional movies from the past 30 years. From M*A*S*H to Crash, Alien to Saw, and 10 to Eternal Sunshine of the Spotless Mind, Snyder reveals how screenwriters in the past tackled the same challenges faced by screenwriters today.

Blake Snyder's Save the Cat!, the world's top-selling story method for filmmakers and novelists, introduces The Last Book on Creating Binge-Worthy Content You'll Ever Need.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Set in Italy during World War II, this is the story of the incomparable, malingering bombardier Yossarian, a hero who is furious because thousands of people he has never met are trying to kill him. But his real problem is not the enemy - it is his own army, which keeps increasing the number of missions the men must fly to complete their service. Yet if Yossarian makes any attempt to excuse himself from the perilous missions he's assigned, he'll be in violation of Catch-22.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept more than 20 years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing guide, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness, and feelings of aliveness.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

I don't publicly advertise that I'm a mage, but I don't exactly hide it either, and one of the odd things I've learnt over the years is just how much you can get away with if you're blatant enough. Hide something behind smoke and mirrors and make people work to find it, and they'll tear the place down looking for what's there. Alex Verus is a diviner who can see probable futures-a talent that's gotten him out of many a tough scrape. But this time, he may be in over his head. Alex was once apprenticed to a Dark mage, and in his service he did a lot of things he isn't proud of.

Based on the rare and until now overlooked journal of a Renaissance-era executioner, the noted historian Joel F. Harrington's The Faithful Executioner takes us deep inside the alien world and thinking of Meister Frantz Schmidt of Nuremberg, who, during 45 years as a professional executioner, personally put to death 394 individuals and tortured, flogged, or disfigured many hundreds more. But the picture that emerges of Schmidt from his personal papers is not that of a monster. Could a man who routinely practiced such cruelty also be insightful?

Wildflower is a portrait of Drew's life in stories as she looks back on the adventures, challenges, and incredible experiences of her earlier years. It includes tales of living on her own at 14 (and how laundry may have saved her life), getting stuck in a gas station overhang on a cross-country road trip, saying good-bye to her father in a way only he could have understood, and many more adventures and lessons that have led her to the successful, happy, and healthy place she is today.

A teen idol at 15, an international icon and founder of the Brat Pack at 20, and one of Hollywood's top stars to this day, Rob Lowe chronicles his experiences. Never mean-spirited or salacious, Lowe delivers unexpected glimpses into his successes, disappointments, relationships, and one-of-a-kind encounters with people who shaped our world over the last 25 years. These stories are as entertaining as they are unforgettable.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

Billy Crystal is 65, and he's not happy about it. With his trademark wit and heart, he outlines the absurdities and challenges that come with growing old, from insomnia to memory loss to leaving dinners with half your meal on your shirt. In humorous chapters like "Buying the Plot" and "Nodding Off," Crystal not only catalogues his physical gripes, but offers a road map to his 77 million fellow baby boomers who are arriving at this milestone age with him. He also looks back at the most powerful and memorable moments of his long and storied life.

The story of how The Godfather was made is as dramatic, operatic, and entertaining as the film itself. Over the years, many versions of various aspects of the movie’s fiery creation have been told - sometimes conflicting, but always compelling. Mark Seal sifts through the evidence, has extensive new conversations with director Francis Ford Coppola and several heretofore silent sources, and complements them with colorful interviews with key players including actors Al Pacino, James Caan, Talia Shire, and others.

Surely You Can’t Be Serious is the first-ever oral history of the making of Airplane! by the creators, and of the beginnings of the ZAZ trio (Zucker, Abrahams, Zucker) – charting the rise of their comedy troupe Kentucky Fried Theater in Madison, Wisconsin all the way to premiere night. The directors explain what drew them to filmmaking and in particular, comedy.

When first published to celebrate the 30th anniversary of Saturday Night Live, Live from New York was immediately proclaimed the best book ever produced on the landmark and legendary late-night show. In their own words, unfiltered and uncensored, a dazzling galaxy of trail-blazing talents recalled three turbulent decades of on-camera antics and off-camera escapades.

In Oscar Wars, Michael Schulman chronicles the remarkable, sprawling history of the Academy Awards and the personal dramas—some iconic, others never-before-revealed—that have played out on the stage and off camera. Unlike other books on the subject, each chapter takes a deep dive into a particular year, conflict, or even category that tells a larger story of cultural change, from Louis B. Mayer to Moonlight. Schulman examines how the red carpet runs through contested turf, and the victors aren't always as clear as the names drawn from envelopes.

Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole ongoing production, the Marvel Cinematic Universe.

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.

The resurgence of viral clips from the long-running hit reality television show America’s Next Top Model left fans and foes alike wondering–how did a show so outrageous and at times offensive ever get on the air? For years, Americans dutifully watched as contestants faced uncomfortable situations regarding their race and gender, body-shaming, stereotyping, and problematic photoshoots. The show, which first premiered in 2003 and ran for 24 cycles, was helmed by supermodel Tyra Banks–the first Black female host of a smash network reality show.

In this elegant and compelling biography, best-selling writer Shawn Levy writes of these many De Niros - the characters and the man - seeking to understand the evolution of an actor who once dove deeply into his roles as if to hide his inner nature, and who now seemingly avoids acting challenges, taking roles which make few apparent demands on his overwhelming talent.

From the archives of the American Film Institute comes a unique picture of what it was like to work in Hollywood from its beginnings to its present day. Gleaned from nearly three thousand interviews, involving four hundred voices from the industry, Hollywood: The Oral History, lets a listener “listen in” on candid remarks from the biggest names in front of the camera—Bette Davis, Meryl Streep, Tom Hanks, Harold Lloyd—to the biggest behind it—Frank Capra, Steven Spielberg, Alfred Hitchcock, Jordan Peele, as well as the lesser known individuals that shaped what was heard and seen on screen.

The Big Bang Theory is a television phenomenon. To the casual viewer, it’s a seemingly effortless comedy, with relatable characters tackling real-life issues, offering a kind of visual comfort food to its millions of dedicated fans. But the behind-the-scenes journey of the show from a failed pilot to a global sensation is a fascinating story that even the most die-hard fans don’t know in its entirety. The Big Bang Theory:The Definitive, Inside Story of the Epic Hit Series is a riveting, entertaining look at the sitcom sensation.

With the television hits The Odd Couple, Happy Days, Laverne & Shirley, and Mork & Mindy, and movies like The Flamingo Kid, Beaches, Pretty Woman, and The Princess Diaries under his belt, Garry Marshall was among the most successful writers, directors, and producers in America for more than five decades. His work on the small and big screen delighted audiences for decades and has withstood the test of time.

Who invented reality television, the world’s most dangerous pop-culture genre? And why can’t we look away? In this revelatory, deeply reported account of the rise of “dirty documentary”—from its contentious roots in radio to the ascent of Donald Trump—Emily Nussbaum unearths the origin story of the genre that ate the world, as told through the lively voices of the people who built it. At once gimlet-eyed and empathetic, Cue the Sun! explores the morally charged, funny, and sometimes tragic consequences of the hunt for something real inside something fake.

Life is full of choices. Right now, yours is whether or not to buy the autobiography of a mid-grade, kind of hammy actor.

On a cold Saturday afternoon in 1975, two men (who had known each other for eight years before they’d ever exchanged a word) met for lunch in a Chicago pub. Gene Siskel was the film critic for the Chicago Tribune. Roger Ebert had recently won the Pulitzer Prize—the first ever awarded to a film critic—for his work at the Chicago Sun-Times. To say they despised each other was an understatement.

Walt Disney left behind big dreams when he died in 1966. Perhaps none was greater than the hope that his son-in-law, Ron Miller, would someday run his studio. Under Miller’s leadership, Disney expanded into new frontiers: global theme parks, computer animation, cable television, home video, and video games. Despite these innovations, Ron struggled to expand the Disney brand beyond its midcentury image of wholesome family entertainment, even as times and tastes evolved.

In this New York Times best seller, legendary actor and star of the acclaimed documentary Val shares the stories behind his most beloved roles, reminisces about his star-studded career and love life, and reveals the truth behind his recent health struggles in a remarkably candid autobiography.