Showing results for "The Advertising Effect Adam Ferrier" in All Categories
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 408
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Performance4.5 out of 5 stars 358
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Story4.5 out of 5 stars 351
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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4 out of 5 stars
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Good info if you get past the author's arrogance
- By Ron on 05-05-15
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 09-16-14
- Language: English
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