Showing results for "The Smarter Screen Shlomo Benartzi" in All Categories
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- By: Shlomo Benartzi, Jonah Lehrer
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 48
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Performance4.5 out of 5 stars 38
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Story4.5 out of 5 stars 39
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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2 out of 5 stars
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Not the best book for listening
- By SK on 01-21-17
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Release date: 10-06-15
- Language: English
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