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Top 10 Books for Export Marketing in Craft Business
Discover the top 10 must-read books for export marketing tailored for small craft businesses. Unlock your potential today!
Book Summaries
Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Chris Guillebeau's book inspires small craft businesses to turn their passions into profitable ventures. It’s a great resource for those looking to launch and grow their export business.
3 Key Takeaways:
- Embrace the Unconventional Entrepreneur Mindset
- Create Value by Solving Problems for Others
- Follow Your Passion, But Make It Profitable
Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib's concise guide is ideal for small craft businesses seeking to create effective marketing strategies. The one-page format simplifies the process, making it easier to implement and adapt for export marketing.
3 Key Takeaways:
- Define Your Target Market and Craft a Compelling Message
- Capture Leads and Nurture Them with Value
- Convert Prospects Through Trust-Based Selling
21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Jay Abraham's book offers innovative strategies for small craft businesses to maximize their resources and outperform competitors. With actionable insights, it’s a must-read for those looking to enhance their export marketing efforts.
3 Key Takeaways:
- Maximize Your Current Resources Before Seeking More
- Develop a Unique Selling Proposition to Stand Out
- Eliminate Risk for Customers to Boost Sales
Creating a Business That Can Thrive Without You
John Warrillow's book is invaluable for small craft businesses aiming for sustainability and growth. It provides insights on creating a business model that can thrive independently, essential for those considering export opportunities.
3 Key Takeaways:
- Identify a scalable product or service to build your business around
- Create a positive cash flow cycle by charging upfront
- Develop a standardized process and document it
Easy and Inexpensive Strategies for Making Big Profits from Your Smallbusiness
Jay Conrad Levinson's classic offers low-cost marketing strategies perfect for small craft businesses. This book is essential for those looking to maximize their marketing impact without breaking the bank.
3 Key Takeaways:
- Guerrilla Marketing: Low-Cost, High-Impact Strategies for Small Businesses
- The Power of Commitment and Consistency in Marketing
- Developing a Focused Marketing Plan and Creative Strategy
How to Sell More, Earn More, and Become the Ultimate Sales Machine
Ryan Serhant's engaging guide offers practical sales techniques that can benefit small craft businesses. His insights on relationship-building and follow-up are crucial for success in export markets.
3 Key Takeaways:
- Embrace the "Balls Up" Mentality: Juggle Multiple Opportunities
- Master the Art of Follow-up to Turn Leads into Sales
- Understand and Navigate the Seven Stages of Grief Selling
The World's Most Practical Small Business Marketing Guide
John Jantsch's guide is essential for small craft businesses looking to enhance their marketing strategies. With practical advice and a focus on building relationships, this book provides actionable insights to help you thrive in export markets.
3 Key Takeaways:
- Marketing is a system, not a series of isolated tactics
- Define your ideal client and core message
- Create a visual identity that reflects your brand
A Step-By-Step Storybrand Guide for Any Business
Donald Miller's step-by-step guide is perfect for small craft businesses aiming to clarify their marketing message. This book emphasizes storytelling and practical strategies to attract and retain customers in export markets.
3 Key Takeaways:
- Clarify Your Message to Attract Customers
- Create a Compelling One-Liner That Sells
- Design a Website That Converts Visitors
How to Get People Lining Up to Do Business with You
Daniel Priestley's book teaches small craft businesses how to create demand and stand out in competitive markets. It's a must-read for those looking to attract customers in export markets.
3 Key Takeaways:
- Become Oversubscribed: Create Demand That Exceeds Supply
- Separate Yourself from the Market: Build Your Own Ecosystem
- Leverage the Four Drivers of Market Imbalance
