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Crossing the Chasm Rezumat
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
de Geoffrey A. Moore 2002 290 pagini
4.02
31.000+ evaluări
Business
Antreprenoriat
Startup
This Is Marketing Rezumat
This Is Marketing
You Can't Be Seen Until You Learn to See
de Seth Godin 2018 288 pagini
3.92
17.000+ evaluări
Business
Antreprenoriat
Afaceri
Objections Rezumat
Objections
The Ultimate Guide for Mastering The Art and Science of Getting Past No
de Jeb Blount 2018 240 pagini
4.21
1.000+ evaluări
Business
Comunicare
Dezvoltare personală
Ready, Fire, Aim Rezumat
Ready, Fire, Aim
De la zero la 100 de milioane de dolari în timp record
de Michael Masterson 2007 400 pagini
3.96
7.000+ evaluări
Business
Antreprenoriat
Dezvoltare personală
Managing The Professional Service Firm Rezumat
Managing The Professional Service Firm
de David H. Maister 1993 483 pagini
4.16
1.000+ evaluări
Business
Management
Leadership
Margin of Safety Rezumat
Margin of Safety
Risk-Averse Value Investing Strategies for the Thoughtful Investor
de Seth A. Klarman 1991 248 pagini
4.33
7.000+ evaluări
Finanțe
Business
Economie
Building Strong Brands Rezumat
Building Strong Brands
de David A. Aaker 1995 400 pagini
3.99
500+ evaluări
Business
Design
Afaceri
Built to Last Rezumat
Built to Last
Successful Habits of Visionary Companies
de Jim Collins 1994 336 pagini
4.06
85.000+ evaluări
Business
Leadership
Management
The Leadership Pipeline Rezumat
The Leadership Pipeline
How to Build the Leadership Powered Company
de Ram Charan 2000 248 pagini
3.92
2.000+ evaluări
Leadership
Business
Management
Conscious Capitalism Rezumat
Conscious Capitalism
de Rajendra Sisodia 2012 344 pagini
3.78
4.000+ evaluări
Business
Economie
Leadership
The Adweek Copywriting Handbook Rezumat
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
de Joseph Sugarman 2006 368 pagini
4.14
1.000+ evaluări
Business
Scriere
Comunicare
Leading Change Rezumat
Leading Change
de John P. Kotter 1988 208 pagini
4.03
23.000+ evaluări
Business
Leadership
Management
24 Assets Rezumat
24 Assets
Create a digital, scalable, valuable and fun business that will thrive in a fast changing world
de Daniel Priestley 2017 210 pagini
4.17
500+ evaluări
Business
Antreprenoriat
Afaceri
Data-Driven Marketing Rezumat
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
de Mark Jeffery 2010 320 pagini
3.90
500+ evaluări
Business
Management
Antreprenoriat
The 1-Page Marketing Plan Rezumat
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand out From The Crowd
de Allan Dib 2016 224 pagini
4.32
10.000+ evaluări
Business
Antreprenoriat
Dezvoltare personală
They Ask, You Answer Rezumat
They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
de Marcus Sheridan 2019 352 pagini
4.22
1.000+ evaluări
Business
Afaceri
Dezvoltare profesională
The Ultimate Sales Letter Rezumat
The Ultimate Sales Letter
Attract New Customers. Boost your Sales.
de Dan S. Kennedy 1994 240 pagini
4.17
1.000+ evaluări
Business
Scriere
Antreprenoriat
The Business Model Navigator Rezumat
The Business Model Navigator
55 Models That Will Revolutionise Your Business
de Oliver Gassmann 2013 400 pagini
4.10
455 evaluări
Business
Antreprenoriat
Management
Swipe to Unlock Rezumat
Swipe to Unlock
The Primer on Technology and Business Strategy
de Parth Detroja 2017 323 pagini
4.22
3.000+ evaluări
Business
Tehnologie
Antreprenoriat
The Four Steps to the Epiphany Rezumat
The Four Steps to the Epiphany
Successful Strategies for Products That Win
de Steve Blank 2003 370 pagini
3.96
16.000+ evaluări
Business
Antreprenoriat
Startup
Zag Rezumat
Zag
The Number One Strategy of High-Performance Brands
de Marty Neumeier 2006 192 pagini
3.99
3.000+ evaluări
Business
Design
Afaceri
Brand Sense Rezumat
Brand Sense
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
de Martin Lindstrom 2005 256 pagini
3.88
500+ evaluări
Business
Design
Psihologie
The McKinsey Way Rezumat
The McKinsey Way
de Ethan M. Rasiel 1999 187 pagini
3.61
6.000+ evaluări
Business
Management
Leadership
Harvard Business Review Manager's Handbook Rezumat
Harvard Business Review Manager's Handbook
The 17 Skills Leaders Need to Stand Out
de Harvard Business Review 2016 353 pagini
4.11
500+ evaluări
Business
Management
Leadership
Predictable Revenue Rezumat
Predictable Revenue
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
de Aaron Ross 2011 213 pagini
3.97
5.000+ evaluări
Business
Antreprenoriat
Startup
Cele 22 de legi imuabile ale marketingului Rezumat
Cele 22 de legi imuabile ale marketingului
de Al Ries 1993 123 pagini
4.05
22.000+ evaluări
Business
Antreprenoriat
Afaceri
Lean Marketing Rezumat
Lean Marketing
More leads. More profit. Less marketing.
de Allan Dib 2024 236 pagini
4.31
400 evaluări
Business
Afaceri
Productivitate
Flawless Consulting Rezumat
Flawless Consulting
A Guide to Getting Your Expertise Used
de Peter Block 1987 323 pagini
3.87
3.000+ evaluări
Business
Leadership
Management
HBR's 10 Must Reads on Change Management Rezumat
HBR's 10 Must Reads on Change Management
de Harvard Business Publishing 2015 224 pagini
3.87
1.000+ evaluări
Business
Leadership
Management
The Advantage Rezumat
The Advantage
Why Organizational Health Trumps Everything Else In Business
de Patrick Lencioni 2012 216 pagini
4.13
16.000+ evaluări
Business
Leadership
Management
The Ultimate Sales Machine Rezumat
The Ultimate Sales Machine
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
de Chet Holmes 2007 272 pagini
3.97
9.000+ evaluări
Business
Antreprenoriat
Management
Play Bigger Rezumat
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
de Al Ramadan 2016 272 pagini
3.86
2.000+ evaluări
Business
Antreprenoriat
Startup
The McKinsey Mind Rezumat
The McKinsey Mind
Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm
de Ethan M. Rasiel 2001 272 pagini
3.65
2.000+ evaluări
Business
Management
Leadership
The Mind of the Strategist Rezumat
The Mind of the Strategist
The Art of Japanese Business
de Kenichi Ohmae 1982 304 pagini
4.01
500+ evaluări
Business
Management
Strategie de afaceri
The JOLT Effect Rezumat
The JOLT Effect
How High Performers Overcome Customer Indecision
de Matthew Dixon 2022 254 pagini
4.10
500+ evaluări
Business
Dezvoltare personală
Antreprenoriat
The Business Case for AI Rezumat
The Business Case for AI
A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
de Kavita Ganesan 2022 316 pagini
3.92
262 evaluări
Inteligență artificială
Business
Tehnologie
The Art of the Start Rezumat
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
de Guy Kawasaki 2004 226 pagini
3.90
29.000+ evaluări
Business
Antreprenoriat
Startup
Business Model Generation Rezumat
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
de Alexander Osterwalder 2010 288 pagini
4.21
59.000+ evaluări
Business
Antreprenoriat
Startup
Small Giants Rezumat
Small Giants
Companies That Choose to Be Great Instead of Big
de Bo Burlingham 2005 264 pagini
3.85
5.000+ evaluări
Business
Antreprenoriat
Management
New Sales. Simplified. Rezumat
New Sales. Simplified.
The Essential Handbook for Prospecting and New Business Development
de Mike Weinberg 2012 240 pagini
4.31
2.000+ evaluări
Business
Dezvoltare profesională
Afaceri
Competitive Advantage Rezumat
Competitive Advantage
Creating and Sustaining Superior Performance
de Michael E. Porter 1985 592 pagini
4.18
4.000+ evaluări
Business
Management
Economie
Management, Revised Edition Rezumat
Management, Revised Edition
de Peter F. Drucker 1985 609 pagini
4.29
1.000+ evaluări
Business
Management
Leadership
Competition Demystified Rezumat
Competition Demystified
A Radically Simplified Approach to Business Strategy
de Bruce C. Greenwald 2005 416 pagini
4.30
1.000+ evaluări
Business
Finanțe
Strategie de afaceri
Cum să-ți dezvolți afacerea mică Rezumat
Cum să-ți dezvolți afacerea mică
Un plan în 6 pași pentru a-ți ajuta afacerea să decoleze
de Donald Miller 2023 271 pagini
4.33
1.000+ evaluări
Business
Antreprenoriat
Leadership
The Sales Acceleration Formula Rezumat
The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
de Mark Roberge 2015 224 pagini
4.26
2.000+ evaluări
Business
Antreprenoriat
Leadership
The Heart of Change Rezumat
The Heart of Change
Real-Life Stories of How People Change Their Organizations
de John P. Kotter 2002 224 pagini
3.97
3.000+ evaluări
Business
Leadership
Management
Financial Intelligence for Entrepreneurs Rezumat
Financial Intelligence for Entrepreneurs
What You Really Need to Know About the Numbers
de Karen Berman 2008 364 pagini
4.19
2.000+ evaluări
Business
Finanțe
Antreprenoriat
The New Strategic Selling Rezumat
The New Strategic Selling
The Unique Sales System Proven Successful by the World's Best Companies
de Robert B. Miller 1985 448 pagini
3.90
1.000+ evaluări
Business
Antreprenoriat
Dezvoltare profesională
The Science of Selling Rezumat
The Science of Selling
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
de David Hoffeld 2016 288 pagini
3.99
500+ evaluări
Business
Psihologie
Dezvoltare personală
Brainfluence Rezumat
Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
de Roger Dooley 2011 304 pagini
3.96
1.000+ evaluări
Psihologie
Business
Neuroștiință
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