A.K. Pradeep
Dr. A. K. Pradeep is a prominent figure in neuromarketing research.
He founded NeuroFocus in 2005, which became a world leader in the field.
Pradeep's innovations earned him the 2009 Great Minds Award Grand Prize from the Advertising Research Foundation and the 2010 Person of the Year title from the USA India Business Summit.
He authored "The Buying Brain: Secrets to Selling to the Subconscious Mind" in 2010.
Pradeep holds a Ph.D. in engineering from UC Berkeley and has contributed significantly to the understanding of consumer behavior through neuroscience.
His work has attracted Fortune 100 companies as clients, cementing his status as a pioneer in applying neuroscience to marketing.
