Claude C. Hopkins
Claude C. Hopkins was a pioneering advertiser in the early 20th century, known for his scientific approach to advertising.
He worked extensively in the field, often putting in 16-18 hour days to understand products and customers.
Hopkins developed many techniques still used today, including coupon-based promotions and A/B testing.
He believed in the power of sampling and demonstration to sell products.
His career included work for major brands like Quaker Oats, Pepsodent, and Palmolive.
Hopkins' philosophy centered on advertising as salesmanship in print, emphasizing clear, benefit-focused messaging over artistic flair.
His influence on modern advertising is widely acknowledged by industry leaders.
