Clotaire Rapaille
Dr. Clotaire Rapaille began his career as an academic studying social sciences and psychology.
His work with Nestlé to sell instant coffee in Japan led him to focus on psychological imprints and the reptilian brain's influence on consumer decisions.
Rapaille developed the concept of "culture codes" - unconscious metaphors that shape how people view products and the world.
He has since advised presidential candidates and corporations worldwide, claiming significant successes in improving the fortunes of Fortune 500 companies.
Rapaille's approach revolves around understanding how early emotional connections and cultural associations impact consumer behavior and decision-making processes.
