Gareth Morgan

Gareth Morgan is a renowned organizational theorist and author best known for his work on metaphors in organizational analysis.

His book "Images of Organization" has become a seminal text in the field of management and organizational studies.

Morgan's approach involves using metaphors to understand and analyze complex organizational structures and behaviors.

He has contributed significantly to the development of organizational theory and has influenced how managers and scholars think about organizations.

Morgan's work emphasizes the importance of multiple perspectives in understanding organizational dynamics, encouraging readers to view organizations through various lenses to gain a more comprehensive understanding.