Ron Friedman

Ron Friedman is a social psychologist and behavior change expert known for his work on human motivation and performance.

He has a Ph.D. in social psychology from the University of Rochester and is the founder of ignite80, a learning and development company.

Friedman's research focuses on how leaders can create thriving workplaces and achieve peak performance.

He is a frequent contributor to Harvard Business Review, Psychology Today, and Fast Company.

In addition to "Decoding Greatness," Friedman is the author of "The Best Place to Work," which explores the science of creating extraordinary workplaces.