Chillpreneur

1. Mindset is Everything: Play the Game & Overcome Fear

Most people consider life a battle, but it is not a battle, it is a game.

Business is a game. Entrepreneurship is like a game of snakes and ladders; obstacles are inevitable, but they don't have to derail you. Instead of quitting when you land on a "snake" (like a refund request or criticism), see it as a normal part of the journey. Your reaction determines whether you fall or keep playing.

Fear is the biggest obstacle. You will face fear – fear of failure, being found out (imposter syndrome), and criticism. This isn't a sign you're not cut out for business; it's a normal human response, potentially linked to historical "Witch Wounds" where women faced danger for stepping into their power. Recognize the fear, accept it, and move forward anyway.

It gets easier with practice. The things that scare you today won't scare you tomorrow. Public speaking, handling large tax bills, or dealing with complaints become less daunting over time. The goal isn't the absence of fear, but building resilience and experience to navigate challenges, knowing that everything is figureoutable.

2. Heal Your Money Blocks: Embrace Ease & Abundance

Dealing with your money blocks makes everything way easier, and we’re Chillpreneurs, remember?

Identify limiting beliefs. Money blocks are beliefs, habits, and stories that prevent you from receiving money easily. Common blocks include believing you must work hard for money, that you can't help people and make money, or that more money brings more problems. These blocks sabotage your efforts and make business harder than it needs to be.

Challenge the "hard work" myth. Modern technology allows for leveraged income (like selling an e-book while you sleep), which can feel uncomfortable if you believe money must come from physical labor. This guilt can lead to procrastination or overcomplicating things. Embrace ease; it doesn't invalidate your earnings.

Money enables good. The belief that money is unspiritual or greedy prevents kind, caring people from accumulating wealth. However, having money allows you to help more people, support causes, and live a life that prevents burnout. Remind yourself, "I serve, I deserve," and connect to the positive impact your wealth can create.

3. Know Thyself: Design Your Chillpreneur Path

If you don’t know yourself, you can’t live the life of your dreams.

Self-awareness is key. The path of least resistance in business is aligning your work with your innate talents, preferences, and personality. Trying to fit into someone else's mold or constantly working on your weaknesses is exhausting and inefficient. Understand what energizes you and what drains you.

Embrace your unique strengths. You don't have to be good at everything. Identify your superpowers (e.g., storytelling, organizing, connecting) and build your business around them. Outsource, automate, or eliminate tasks that fall outside your zone of genius. This isn't lazy; it's smart and leads to greater flow and profit.

Use tools for insight. Personality tests (Myers-Briggs, Enneagram, Sacred Money Archetypes®) can provide valuable insights into your natural inclinations, especially around money and work style. Use this self-knowledge to make micro-shifts in your business model, client selection, and daily tasks to create more pleasure and less friction.

4. You Are What Wealthy Looks Like: Claim Your Success

A wealthy woman looks like you.

Challenge outdated perceptions. Many women hold limiting beliefs about what a "wealthy woman" looks like (e.g., older, white, fancy clothes). This prevents them from claiming their own potential for wealth. Wealth is not about possessions or appearance; it's about abundance and wellbeing, and it can look like anyone.

Redefine wealth on your terms. You don't have to conform to stereotypes or adopt a lifestyle that doesn't resonate with you. You can be wealthy and minimalist, wealthy and kind, wealthy and normal. There are no rules about how to be rich anymore; you get to decide what success looks and feels like for you.

Claim your worthiness. Stop waiting for external validation or permission to be successful. Nobody is going to "choose" you; you have to choose yourself. Believe that you are enough, exactly as you are, to achieve financial success. Look for role models who look like you, and if you can't find any, step up and become one.

5. Design Your Keyless Business & Life: Eliminate Friction

Creating a ‘keyless life’ is so much fun, and I’m constantly looking for new ways to create simplicity and ease.

Reduce unnecessary effort. The "keyless life" philosophy is about systematically removing small, annoying points of friction from your daily life and business. Just like keyless entry for a car or house saves tiny bits of energy, eliminating small hassles frees up significant mental and physical space.

Simplify your business model. Don't overcomplicate how you offer products or services. Choose a model (maker, service, consultant, teacher, or a mix) that aligns with your personality and energy levels. It's okay to change your model over time as your life evolves.

Prioritize ease and sustainability. A Chillpreneur business supports your dreams without burning you out. It's characterized by:

• Alignment with your personality
• A sense of "enoughness"
• Courage to pivot when needed
• Simplicity in operations
• Sustainability in workload
• An attitude of abundance and profit

6. You Are the Golden Goose: Protect Your Energy & Quit What Doesn't Serve

You are the Golden Goose.

Protect your source of wealth. You are the most valuable asset in your business – the Golden Goose that lays the golden eggs (your creativity, energy, and talent). Overworking, insisting on perfection, or not knowing when to quit can kill your goose, leading to burnout and resentment.

Perfectionism costs money. Waiting for everything to be perfect before launching or marketing is a form of procrastination. Embrace "imperfect action" – getting things done even if they're not flawless. A "placeholder" that's 80% ready and launched is infinitely more valuable than a perfect idea that never sees the light of day.

Know when to quit. Not every business idea or project is meant to last forever. It's okay to change your mind, pivot, or walk away from something that no longer serves you, even if it's successful. Don't fall victim to the "sunk cost fallacy"; learn from the experience and free up energy for what's next.

7. Price for Profit & Value: Stop Undercharging

If you undervalue what you do, the world undervalues who you are.

Don't price by committee. Asking unqualified people (friends, family, strangers, or even peers with their own money blocks) what you should charge is dangerous. Their opinions are based on their own circumstances and beliefs, not the value you provide to your specific target market. Trust your own intuition and set your price.

Avoid undercharging and over-delivering. Many women feel compelled to give away too much (extra sessions, bonuses, endless free advice) because they don't believe their core offering is enough or they want people to like them. This leads to burnout and resentment. Your core service is valuable; charge appropriately for it and make a healthy profit.

Your time is valuable. Working for free for too long, bartering, or offering excessive discounts devalues your skills and energy. Be intentional about free work (for experience, promotion, or philanthropy) but set clear boundaries. Charging appropriately is an act of self-care and signals to the universe (and clients) that you are open for business.

8. Increase Your Prices: It's Time for a Pay Raise

Price is what you pay. Value is what you get.

Recognize signs for a price increase. If you're booked out, attracting demanding "I-need-it-now" clients, dealing with high-maintenance clients, or getting incredible results for people, it's time to raise your rates. These are signs that demand exceeds supply or that your value has increased.

Implement tiered pricing. Consider offering premium or "fast-track" services for clients who need quicker turnarounds or VIP access. This allows you to charge more for urgency and convenience, while potentially keeping standard rates accessible or funding scholarships. Frame it as a premium service, not a penalty.

Communicate with confidence. When increasing prices, inform existing clients clearly and without apology. Offer them a transition plan or a special bonus for rebooking at the new rate. For new clients or courses, announce the price increase with a deadline to create urgency and incentivize action.

9. Master Awkward Money Conversations: Set Boundaries

Balance is not better time management, but better boundary management.

Prepare for difficult talks. Being in business means having potentially awkward conversations about money – discounts, bartering, refunds, and late payments. Don't let fear stop you. These are normal rites of passage.

Use strategies for ease.

• Get a "gatekeeper" (a real or fictional assistant) to handle tough conversations.
• Use scripts and canned responses for common requests.
• Update your terms and conditions to reflect your policies clearly.
• Practice clarity and remove apologetic language.

Handle specific scenarios.

• "Can I pick your brain?": Redirect them to your paid offerings or free resources that serve many. Your time is valuable.
• "Can I have a discount?": Reframe discounts as incentives (early bird, package deals) and be firm on deadlines.
• "Can we barter?": Maintain a "no bartering" policy to keep your energy and finances clean and open for paying clients.
• "I want a refund!": Have a clear refund policy and follow it. Don't take it personally; it's often not about you.

10. Marketing is Simple: Share What You Know & Make Offers

The best marketing of all is happy clients.

Marketing is manifesting. Marketing isn't sleazy; it's how you connect with people who need your help and make your business real. It's a numbers game – not everyone will buy, but you need enough eyeballs on your work for the statistics to play out.

The two-step formula. The core of Chillpreneur marketing is simple: Share what you know, and make offers. Consistently provide value (tips, stories, resources) to build trust and community. Then, clearly tell people how they can take the next step and buy your solution.

Build your audience. The money is in your list or community. Consistently give value to attract subscribers and followers. Don't be afraid to give away your best secrets; it builds trust and makes people want more. Choose marketing methods (writing, video, audio, speaking) that feel natural to you.

Be consistent, not perfect. Show up regularly, even when you don't feel like it. Consistency is more important than finding the perfect strategy or timing. Batch content and use scheduling tools to maintain a regular presence without being "on" 24/7. Be real and share your authentic self; it helps people feel less alone and builds powerful connections.

Last updated: May 9, 2025