Creativity, Inc.

1. Embrace failure as a crucial step towards creativity and innovation

"Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new."

Redefine failure. Rather than viewing failure as a setback, see it as an opportunity for growth and learning. Pixar's approach to creativity involves embracing mistakes and learning from them. This mindset shift allows teams to take risks, experiment, and push boundaries without fear of repercussions.

Create a safe environment. Foster a workplace culture where employees feel comfortable taking risks and sharing ideas, even if they might fail. This encourages innovation and creativity. Implement systems that allow for rapid prototyping and iteration, enabling teams to fail fast, learn quickly, and improve continuously.

• Encourage "plussing": Building on ideas rather than shooting them down
• Celebrate failures that lead to valuable insights
• Share stories of past failures that led to successful outcomes
• Implement post-mortems to analyze both successes and failures

2. Foster a culture of candor and open communication

"If there is more truth in the hallways than in meetings, you have a problem."

Promote honest feedback. Create an environment where team members feel safe to express their opinions, concerns, and ideas openly. This transparency leads to better decision-making and problem-solving. Encourage constructive criticism and make it a norm to challenge ideas respectfully.

Implement effective communication structures. Establish regular forums for open dialogue, such as daily stand-ups, weekly team meetings, or monthly town halls. Ensure that communication flows both up and down the organizational hierarchy. Leaders should model candor by being transparent about company challenges and decisions.

• Use anonymous feedback systems to encourage honesty
• Train employees in giving and receiving constructive feedback
• Create cross-functional teams to break down silos and encourage diverse perspectives
• Implement a "no-idea-is-too-crazy" brainstorming policy

3. Hire for potential, not just experience

"If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or come up with something better."

Prioritize talent and attitude. When building teams, focus on hiring individuals with potential, passion, and the right mindset rather than solely on their experience or technical skills. Look for candidates who demonstrate creativity, adaptability, and a willingness to learn and grow.

Develop a robust talent pipeline. Invest in training and mentorship programs to nurture and develop talent within the organization. Create opportunities for employees to take on new challenges and responsibilities, allowing them to grow and showcase their potential.

• Implement diverse hiring practices to bring in fresh perspectives
• Use project-based assessments during the hiring process to evaluate problem-solving skills
• Offer internships and apprenticeships to identify and nurture young talent
• Encourage internal mobility to retain and develop existing talent

4. Protect the new and guard against the natural tendency to fear change

"The cost of preventing errors is often far greater than the cost of fixing them."

Embrace experimentation. Encourage teams to try new approaches and technologies, even if they seem risky or unconventional. Create a culture that values innovation and is willing to challenge the status quo. Allocate resources and time for experimental projects that may not have immediate payoffs.

Manage change effectively. Recognize that change can be uncomfortable and that people naturally resist it. Develop strategies to help your team navigate transitions smoothly. Communicate the reasons behind changes clearly and involve employees in the process to gain buy-in.

• Implement a "sandbox" program for testing new ideas
• Celebrate and reward innovative thinking, even if it doesn't lead to immediate success
• Provide training and support to help employees adapt to new technologies or processes
• Use change management techniques to guide teams through major transitions

5. Balance art and commerce without compromising quality

"Quality is the best business plan."

Prioritize excellence. Make a commitment to producing high-quality work, even if it means taking more time or investing more resources. Understand that quality products are more likely to succeed in the long run and build a strong reputation for your brand.

Find creative solutions to business challenges. Instead of compromising artistic integrity for commercial gain, look for innovative ways to meet both creative and business objectives. Encourage collaboration between creative and business teams to find mutually beneficial solutions.

• Implement rigorous quality control processes
• Invest in research and development to stay ahead of market trends
• Create cross-functional teams that include both creative and business-minded individuals
• Educate all team members on the importance of balancing artistic vision with commercial viability

6. Remove barriers to creativity and empower your team

"Give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better."

Identify and eliminate obstacles. Regularly assess your organization for processes, policies, or structures that hinder creativity and innovation. Work to streamline workflows and remove unnecessary bureaucracy that can stifle new ideas.

Empower decision-making. Trust your team to make decisions and take ownership of their work. Provide them with the resources, authority, and support they need to execute their ideas effectively. Encourage calculated risk-taking and back your team even when outcomes are uncertain.

• Implement a flat organizational structure to reduce hierarchical barriers
• Create dedicated time for creative pursuits, like Google's "20% time"
• Provide access to tools and technologies that facilitate innovation
• Establish clear guidelines for decision-making autonomy at different levels

7. Constantly challenge and reassess your assumptions

"The future is not a destination - it is a direction."

Cultivate curiosity. Encourage a culture of continuous learning and questioning. Regularly challenge established processes, beliefs, and strategies to ensure they remain relevant and effective. Foster an environment where asking "why" is encouraged and valued.

Implement regular reviews. Set up systems to periodically reassess your company's direction, strategies, and processes. Be willing to pivot or make significant changes when evidence suggests a need for adjustment. Use data and feedback to inform decision-making and challenge preconceived notions.

• Conduct regular "assumption audits" to identify and test underlying beliefs
• Encourage diverse perspectives by involving team members from different departments in strategic discussions
• Use scenario planning to prepare for various possible futures
• Implement a system for collecting and acting on customer and employee feedback

8. Leaders should focus on creating an environment where great ideas can emerge

"Getting the right people and the right chemistry is more important than getting the right idea."

Foster creativity. Create a work environment that stimulates creativity and innovation. This includes physical spaces designed for collaboration, as well as cultural norms that encourage idea-sharing and experimentation. Leaders should focus on removing obstacles and providing resources rather than dictating solutions.

Lead by example. Demonstrate the behaviors and attitudes you want to see in your team. Show vulnerability, admit mistakes, and actively participate in creative processes. Create an atmosphere where everyone feels their contributions are valued and where hierarchy doesn't stifle good ideas.

• Design office spaces that facilitate both collaboration and focused work
• Implement regular brainstorming sessions or hackathons
• Provide resources for personal development and creative pursuits
• Recognize and reward innovative thinking, regardless of where it comes from in the organization

9. Embrace uncertainty and adapt to unforeseen challenges

"The unpredictable is the ground on which creativity depends."

Develop adaptability. In a rapidly changing world, the ability to pivot and adapt is crucial. Encourage flexibility in thinking and processes, and teach teams to view unexpected challenges as opportunities for innovation rather than obstacles.

Plan for uncertainty. While it's impossible to predict every challenge, you can prepare your organization to respond effectively to change. Develop contingency plans, create agile workflows, and build a culture that thrives on problem-solving and quick adaptation.

• Conduct regular scenario planning exercises
• Create cross-functional "rapid response" teams to address unexpected challenges
• Implement agile methodologies across the organization, not just in software development
• Encourage a growth mindset that views challenges as opportunities for learning and improvement

10. Prioritize people over ideas and nurture talent for long-term success

"If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or come up with something better."

Invest in people. Recognize that your team is your most valuable asset. Prioritize hiring, developing, and retaining top talent. Create an environment where employees feel valued, challenged, and supported in their growth.

Foster a learning culture. Encourage continuous learning and skill development. Provide opportunities for employees to expand their knowledge and capabilities, both within their specific roles and in broader areas that interest them. This not only improves individual performance but also contributes to the overall innovation capacity of the organization.

• Implement mentorship programs to support employee growth
• Offer regular training and development opportunities
• Create individual development plans for each employee
• Encourage job rotations or temporary assignments to broaden skills and perspectives
• Recognize and reward not just results, but also effort, learning, and personal growth

Last updated: January 22, 2025