Crushing YouTube

1. Leverage YouTube's algorithm for massive growth

YouTube serves your new videos to a section of your subscribers first, usually to the subscribers that have also watched videos similar to your new content.

Understand the algorithm. YouTube's algorithm is designed to promote content that keeps viewers engaged. It initially shows your video to a subset of your subscribers who have watched similar content. If they engage well, it expands the reach. This means consistency in your niche and high-quality content are crucial.

Optimize for watch time. The algorithm heavily favors videos that keep viewers watching longer. Focus on creating content that is both engaging and valuable throughout its entirety. Use techniques like teasing upcoming points, asking questions, and maintaining a dynamic presentation to keep viewers hooked.

Encourage engagement. Comments, likes, and shares are strong signals to the algorithm. Actively ask viewers to engage with your content. Respond to comments promptly to foster a sense of community and increase the likelihood of repeat engagement.

2. Create compelling content with strategic video structure

Video structure is really two ideas that you incorporate into all of your videos.

Hook viewers immediately. Start with a strong "hook" in the first 15-45 seconds that grabs attention and promises value. Use the H.O.T. formula:

• Hook: An intriguing statement or question
• Outcome: What the viewer will learn or gain
• Testimonial: Proof of your credibility or results

Maintain engagement throughout. Structure your content to keep viewers interested:

• Use pattern interrupts like graphics, b-roll, or changes in speaking tone
• Tease upcoming points to create anticipation
• Include storytelling elements to make information more relatable
• Use visual aids, charts, or demonstrations to illustrate key points

End with a strong call-to-action. Conclude your video by clearly telling viewers what to do next, whether it's subscribing, watching another video, or engaging with your content in some way.

3. Optimize metadata for discoverability and engagement

Metadata is just data (information) that describes other data. In this case, metadata is things that describe what your video is about.

Research and use strategic keywords. Use tools like TubeBuddy or Keywords Everywhere to find relevant keywords with good search volume but lower competition. Incorporate these into your title, description, and tags.

Craft compelling titles and thumbnails. These are your "first impression" in search results and suggested videos:

• Use numbers, questions, or intriguing statements in titles
• Keep titles under 60 characters for full visibility
• Create custom thumbnails with clear, high-contrast text and expressive imagery
• A/B test different thumbnail styles to see what works best for your audience

Write detailed, keyword-rich descriptions. Use the first 2-3 sentences to summarize your video and include primary keywords. Then, provide a more detailed overview, timestamps, and relevant links. Aim for at least 200 words to give YouTube ample information about your content.

4. Build a strong brand and community on YouTube

Building a brand, whether it's on YouTube or for any business, requires a lot of thought and effort but cannot be neglected.

Develop a distinct brand identity. Create a consistent look and feel across your channel:

• Use a recognizable channel icon and banner
• Develop a signature intro or outro for your videos
• Maintain a consistent color scheme and visual style
• Craft a unique personality or presenting style that sets you apart

Foster community engagement. Actively work to build a loyal community around your channel:

• Respond to comments regularly and thoughtfully
• Use the Community tab to post updates, polls, and behind-the-scenes content
• Create content that encourages discussion and interaction
• Develop channel-specific language or inside jokes to create a sense of belonging

Be authentic and relatable. Share personal stories, challenges, and growth to help viewers connect with you on a deeper level. This builds trust and loyalty, turning casual viewers into dedicated subscribers.

5. Diversify income streams beyond just ad revenue

If you want to make money on YouTube, you need a strategy for making money through multiple sources!

Explore sponsorships and brand deals. As your channel grows, actively seek out sponsorships that align with your content and audience:

• Create a media kit showcasing your channel stats and audience demographics
• Reach out to brands in your niche with collaboration proposals
• Consider long-term partnerships for consistent income

Leverage affiliate marketing. Promote products or services you genuinely use and believe in:

• Include affiliate links in video descriptions and pinned comments
• Create honest review videos or "best of" lists featuring affiliate products
• Disclose affiliate relationships clearly to maintain trust with your audience

Develop your own products or services. Create additional value for your audience while generating income:

• Online courses or workshops related to your niche
• Digital products like ebooks or templates
• Merchandise featuring your branding or catchphrases
• Coaching or consulting services

6. Utilize equipment and editing techniques for professional quality

Making YouTube a business means you need the right equipment and need to know how to use it.

Invest in essential gear. While you can start with just a smartphone, upgrading your equipment can significantly improve quality:

• A decent DSLR or mirrorless camera for crisp video
• External microphone for clear audio (crucial for viewer retention)
• Basic lighting setup to enhance visual appeal
• Editing software for polished final products

Master basic editing techniques. Learn to create engaging, professional-looking videos:

• Use jump cuts to maintain a dynamic pace
• Add text overlays and graphics to emphasize key points
• Incorporate b-roll footage to illustrate concepts
• Color grade your footage for a consistent, polished look
• Use transitions sparingly and purposefully

Continuously improve your skills. Regularly seek out tutorials and practice new techniques to enhance your production quality over time.

7. Expand reach through blogging and social media integration

Taking your channel off YouTube is one of the best ways to go beyond the normal creator and really grow your channel.

Start a companion blog. Use your blog to:

• Embed YouTube videos for additional views and watch time
• Create in-depth written content that complements your videos
• Improve SEO and discoverability through Google search
• Build an email list for direct communication with your audience

Leverage social media strategically. Don't just share links – create platform-specific content:

• Share behind-the-scenes content on Instagram Stories
• Use Twitter for quick tips and engaging with your community
• Create native video content for Facebook to increase reach
• Use Pinterest to create evergreen content that drives traffic long-term

Cross-promote across platforms. Encourage your audience on each platform to connect with you on others, creating a holistic online presence that supports your YouTube growth.

8. Embrace live streaming for deeper audience connection

Live streaming videos on YouTube can be a scary idea for many creators, even more so than the initial idea to start a channel.

Overcome the fear of live interaction. While intimidating, live streaming offers unique benefits:

• Real-time engagement builds stronger connections with your audience
• Spontaneity and authenticity can be refreshing for viewers
• Provides an additional content format with less production time

Plan your live streams effectively. While more spontaneous, still have a structure:

• Choose topics that encourage live participation (Q&As, tutorials, etc.)
• Promote your live streams in advance to maximize attendance
• Have a loose outline to keep the stream focused, but be flexible

Leverage live stream features. Use YouTube's live streaming tools to enhance engagement:

• Super Chat for monetization and highlighted viewer messages
• Polls to gather real-time feedback and encourage participation
• Pinned comments to highlight important information or calls-to-action

Last updated: September 7, 2024