Do Good Well

1. Identify your passion and understand the problem you want to solve

Chance favors the prepared mind.

Know yourself. Start by understanding your values, interests, and strengths. Reflect on what issues you care about deeply and what unique skills you can contribute. This self-awareness will help you identify causes that resonate with you personally.

Understand the world. Familiarize yourself with major global issues like poverty, education, health, environment, and human rights. Research these topics to gain context and identify specific problems that need addressing.

Define the problem. Once you've identified an issue you're passionate about, take time to clearly define the specific problem you want to solve. Ask questions like:

• Who is affected?
• What exactly is happening?
• Where is the problem localized?
• When did it start or get worse?
• Why is it happening?
• How have others tried to address it before?

2. Research thoroughly and brainstorm innovative solutions

There is no such thing as a bad idea.

Do your homework. Conduct thorough research on the problem and existing solutions. Read academic papers, news articles, and reports. Talk to experts and people affected by the issue. Understand the historical context and current landscape.

Think creatively. Use brainstorming techniques to generate a wide range of potential solutions. Don't limit yourself to conventional ideas. Consider:

• Combining different approaches
• Applying solutions from other fields
• Using new technologies in innovative ways
• Challenging assumptions about the problem

Evaluate ideas. Assess each potential solution based on criteria like:

• Feasibility
• Potential impact
• Resource requirements
• Sustainability
• Scalability
  Narrow down to the most promising ideas for further development.

3. Design systemic solutions that address root causes

The significant problems we face cannot be solved at the same level of thinking we were at when we created them.

Understand the system. Look at the bigger picture and analyze how different factors interact to create and perpetuate the problem. Map out the entire system, including upstream causes and downstream effects.

Address multiple factors. Design solutions that tackle various aspects of the problem simultaneously. A multi-pronged approach is often necessary for lasting change.

Focus on prevention. While addressing immediate symptoms is important, prioritize interventions that prevent the problem from occurring in the first place.

Consider unintended consequences. Think critically about potential negative side effects of your solution and how to mitigate them.

4. Build on what works and measure impact continuously

If I have seen further it is by standing on the shoulders of giants.

Learn from others. Research existing solutions and build upon successful approaches. Adapt proven models to your specific context rather than reinventing the wheel.

Start small and iterate. Begin with a pilot project to test your ideas. Gather feedback and data to refine your approach before scaling up.

Measure what matters. Develop clear metrics to assess your impact. Focus on outcomes rather than just outputs. Consider both quantitative and qualitative measures.

Continuously improve. Regularly evaluate your progress and be willing to adjust your strategy based on evidence. Create feedback loops to incorporate lessons learned and new insights.

5. Foster collaboration and community ownership

There is no power for change greater than a community discovering what it cares about.

Engage stakeholders. Involve the community you're serving in every stage of the process, from problem identification to solution design and implementation. Listen to their perspectives and prioritize their needs.

Build local capacity. Train and empower community members to take ownership of the solution. Develop local leadership and transfer skills and knowledge.

Create participatory processes. Design decision-making structures that give the community a voice and active role in shaping the initiative.

Respect local culture. Be sensitive to cultural norms and traditions. Adapt your approach to fit the local context rather than imposing external solutions.

6. Develop a strong team and optimize communication

The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.

Build a diverse team. Recruit members with complementary skills, experiences, and perspectives. Look for individuals who share your passion and values.

Foster team unity. Create a positive team culture through:

• Clear roles and responsibilities
• Shared goals and vision
• Open and frequent communication
• Opportunities for bonding and teambuilding
• Recognition of individual and collective achievements

Optimize communication. Establish effective communication systems within your team and with external stakeholders. Use a mix of formal (meetings, reports) and informal (chats, check-ins) channels. Ensure information flows smoothly in all directions.

7. Create partnerships to amplify your impact

If everyone is moving forward together, then success takes care of itself.

Identify potential partners. Look for organizations with complementary missions, skills, or resources. Consider partnerships across sectors (nonprofits, businesses, government).

Develop win-win collaborations. Focus on creating mutually beneficial partnerships where each party brings unique value and receives clear benefits.

Clarify expectations. Establish clear agreements outlining roles, responsibilities, resource sharing, and decision-making processes.

Nurture relationships. Invest time in building trust and maintaining open communication with partners. Regularly evaluate and adjust the partnership as needed.

8. Scale thoughtfully and engineer self-sustainable solutions

Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.

Prove your model. Before scaling, ensure your solution is effective and efficient on a small scale. Have clear evidence of impact and a sustainable operating model.

Assess readiness. Evaluate your organization's capacity to scale in terms of leadership, systems, funding, and human resources. Address any gaps before expanding.

Choose the right scaling strategy. Consider options like:

• Replication (creating new sites)
• Partnerships (working through existing organizations)
• Dissemination (spreading ideas and practices)
• Policy change (influencing systemic adoption)

Plan for sustainability. Design your model to be financially self-sustaining in the long term. This might involve earned income strategies, building an endowment, or securing long-term funding commitments.

9. Apply social entrepreneurship principles to drive lasting change

Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.

Combine social mission with business thinking. Apply entrepreneurial approaches to solving social problems. Focus on innovation, efficiency, and sustainable impact.

Embrace market-based solutions. Look for opportunities to create products or services that address social needs while generating revenue to sustain operations.

Measure double bottom line. Evaluate success based on both social impact and financial sustainability. Develop metrics that capture both dimensions.

Scale for maximum impact. Aim to create solutions that can be widely replicated or adopted to address problems at a systemic level.

10. Revitalize your efforts when faced with challenges

The greatest accomplishment is not in never falling, but in rising again after you fall.

Diagnose the problem. When facing a decline in momentum or effectiveness, systematically analyze potential causes like:

• Team culture issues
• External shifts in the environment
• Leadership changes
• Lack of growth opportunities
• Talent mismatches

Address root causes. Once you've identified the underlying issues, develop targeted strategies to address them. This might involve:

• Realigning team culture and values
• Adapting to new external realities
• Improving leadership transition processes
• Creating new opportunities for growth and development
• Refining recruitment and retention strategies

Reenergize your team. Inspire renewed commitment by:

• Reconnecting with your mission and impact
• Celebrating successes and learning from failures
• Involving team members in problem-solving and decision-making
• Providing fresh challenges and responsibilities
• Reinforcing a positive and supportive team culture

Last updated: May 13, 2025