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Everything Bad is Good for You

Everything Bad is Good for You

How Today's Popular Culture Is Actually Making Us Smarter
by Steven Johnson 2006 274 pages
3.49
5k+ ratings
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Key Takeaways

1. Popular culture is becoming more complex, not "dumbing down"

The Sleeper Curve is the most important new force altering the mental development of young people today, and I believe it is largely a force for good: enhancing our cognitive faculties, not dumbing them down.

The Sleeper Curve concept challenges the widespread belief that popular culture is in decline. Instead, it posits that mass entertainment is becoming increasingly sophisticated, demanding more cognitive engagement from its audience. This trend is evident across various media forms:

  • Video games with intricate rule systems and complex problem-solving scenarios
  • Television shows featuring multiple plotlines and nuanced character development
  • Movies, especially those aimed at children, with layered narratives and subtle references
  • Internet platforms that encourage active participation and content creation

The cognitive benefits of this complexity include improved problem-solving skills, pattern recognition, and the ability to track multiple narrative threads simultaneously. Far from being mindless entertainment, modern popular culture often serves as a form of cognitive exercise, pushing our minds to adapt and grow in response to these new challenges.

2. Video games are cognitive workouts that enhance problem-solving skills

Games force you to decide, to choose, to prioritize. All the intellectual benefits of gaming derive from this fundamental virtue, because learning how to think is ultimately about learning to make the right decisions: weighing evidence, analyzing situations, consulting your long-term goals, and then deciding.

Video games as learning tools offer unique cognitive benefits that traditional forms of entertainment cannot match. The interactive nature of games requires players to:

  • Make decisions constantly, often under time pressure
  • Analyze complex systems and understand their rules
  • Develop and execute strategies to achieve goals
  • Adapt to changing circumstances and learn from failures

Real-world applications of gaming skills are becoming increasingly recognized. Studies have shown that regular gamers often demonstrate:

  • Enhanced visual acuity and spatial reasoning
  • Improved multitasking abilities
  • Better problem-solving skills in both virtual and real-world scenarios
  • Increased capacity for learning and adapting to new systems quickly

These skills are not just applicable to gaming scenarios but translate into valuable assets in educational and professional contexts.

3. Television shows have evolved to demand more from viewers' minds

Watching our pinnacle of early eighties TV drama, Hill Street Blues, there's an informational wholeness to each scene that differs markedly from what you see on shows like The West Wing or The Sopranos or Alias or ER.

The evolution of TV narratives has led to a significant increase in complexity over the past few decades. Modern television shows often feature:

  • Multiple interweaving plotlines
  • Large ensemble casts with complex relationships
  • Non-linear storytelling techniques
  • Subtle references and callbacks to previous episodes or external cultural touchstones

Cognitive demands on viewers have increased correspondingly. To fully engage with and enjoy these shows, audiences must:

  • Track numerous character arcs and relationships simultaneously
  • Piece together fragmented narratives
  • Interpret subtle clues and foreshadowing
  • Engage in active speculation and theory-crafting between episodes

This increased complexity not only makes for more engaging entertainment but also exercises viewers' cognitive abilities, particularly in areas such as working memory, pattern recognition, and social cognition.

4. The Internet fosters participatory thinking and social intelligence

The rise of the Internet has challenged our minds in three fundamental and related ways: by virtue of being participatory, by forcing users to learn new interfaces, and by creating new channels for social interaction.

The Internet as a cognitive tool has revolutionized how we interact with information and each other. Key aspects include:

  • Active participation: Creating content, not just consuming it
  • Constant adaptation: Learning new interfaces and technologies
  • Expanded social networks: Interacting with diverse groups across geographical boundaries

Enhanced cognitive skills resulting from internet use:

  • Improved information filtering and evaluation
  • Enhanced ability to navigate complex systems
  • Increased social intelligence through diverse online interactions
  • Development of collaborative problem-solving skills

The internet has transformed from a niche technology to a ubiquitous platform that shapes how we think, learn, and socialize. Its participatory nature encourages active engagement with ideas and people, fostering a more dynamic and interactive approach to knowledge acquisition and social interaction.

5. Movies, especially for children, have increased in narrative complexity

To follow Nemo's plot, however, you have to keep track of almost twenty unique personalities: Nemo's three school chums and their teacher; the three recovering sharks including Bruce, who "never had a father"; the six fish in the aquarium, led by Gill, whose scarred right side bonds him to Nemo with his weak left fin; Crush, the surfer-dude turtle; Nigel the pelican; the aquarium-owning dentist and his evil niece.

Evolution of children's films demonstrates a clear trend towards increased complexity:

  • More characters with distinct personalities and backstories
  • Interweaving plotlines that require careful attention
  • Layered humor appealing to both children and adults
  • Subtle references to cultural touchstones and other media

Cognitive benefits for young viewers include:

  • Enhanced ability to track multiple narrative threads
  • Improved character analysis and empathy skills
  • Development of more sophisticated humor appreciation
  • Increased capacity for sustained attention and focus

This trend reflects a growing recognition that children are capable of engaging with and enjoying more complex narratives. It also prepares them for the increasingly sophisticated media landscape they will encounter as they grow older.

6. Rising IQ scores (Flynn Effect) may be linked to cognitive demands of modern media

If you look at intelligence tests that track skills influenced by the classroom—the Wechsler vocabulary or arithmetic tests, for instance—the intelligence boom fades from view; SAT scores have fluctuated erratically over the past decades. But if you look solely at unschooled problem-solving and pattern-recognition skills, the progressive trend jumps into focus.

The Flynn Effect refers to the observed increase in IQ scores over time, particularly in measures of fluid intelligence such as problem-solving and pattern recognition. Key points:

  • Average IQ scores have been rising by about 3 points per decade
  • The increase is most pronounced in tests of abstract reasoning and pattern recognition
  • Traditional measures of academic achievement have not shown the same consistent increase

Potential link to modern media consumption:

  • Video games, complex TV narratives, and internet use exercise similar cognitive skills
  • These media forms have become increasingly prevalent and complex over the same period
  • The cognitive demands of modern media align closely with the skills showing the most improvement in IQ tests

While a direct causal relationship has not been definitively established, the correlation between the rise of complex media and improving fluid intelligence scores is compelling and warrants further investigation.

7. Economics of repetition incentivize creators to produce more challenging content

If the ultimate goal stops being about capturing an audience's attention once, and becomes more about keeping their attention through repeat viewings, that shift is bound to have an effect on the content.

The shift in media economics from single-viewing to repeat-viewing models has profound implications for content creation:

  • Syndication, DVD sales, and streaming services make repeated viewing more common
  • Complex narratives and layered content reward multiple viewings
  • Creators are incentivized to produce content that holds up to scrutiny and remains engaging over time

Impact on content quality:

  • More intricate plotlines and character development
  • Increased use of foreshadowing, callbacks, and subtle references
  • Greater emphasis on world-building and consistent internal logic
  • Rise of "Easter eggs" and hidden details for devoted fans to discover

This economic model encourages creators to produce richer, more nuanced content that can sustain audience interest over multiple viewings, ultimately leading to a more sophisticated media landscape.

8. Technology enables and rewards increased complexity in entertainment

As technologies of repetition allowed new levels of complexity to flourish, the rise of the Internet gave that complexity a new venue where it could be dissected, critiqued, rehashed, and explained.

Technological advancements have both enabled and rewarded increased complexity in entertainment:

  • Digital recording and streaming allow for easy rewatching and analysis
  • Internet forums and social media facilitate in-depth discussions and theory-crafting
  • Powerful gaming hardware enables vast, intricate virtual worlds

Cultural impact of these technologies:

  • Creation of online fan communities that dissect and analyze media in unprecedented detail
  • Rise of "spoiler culture" and anticipation for plot revelations
  • Development of transmedia storytelling across multiple platforms
  • Increased audience engagement and investment in complex narratives

These technologies have created a feedback loop where creators can produce more complex content, knowing that audiences have the tools to engage with and appreciate that complexity. This, in turn, drives demand for even more sophisticated entertainment.

9. Our brains are wired to seek out and enjoy cognitive challenges

We are a problem-solving species, and when we confront situations where information needs to be filled in, or where a puzzle needs to be untangled, our minds compulsively ruminate on the problem until we've figured it out.

Neurological basis for seeking cognitive challenges:

  • The brain's reward system releases dopamine when we solve problems
  • Learning and mastering new skills activates pleasure centers in the brain
  • Curiosity and exploration are fundamental human drives

Application to entertainment:

  • Video games tap into our problem-solving instincts
  • Complex narratives in TV and film satisfy our desire to "figure things out"
  • Interactive media engages our brains more fully than passive consumption

This innate drive for cognitive engagement explains why increasingly complex forms of entertainment have found such wide appeal. Far from being a niche interest, the desire for mental stimulation through media is a fundamental aspect of human psychology.

10. The "Sleeper Curve" doesn't negate the value of traditional learning

Yes, the trends are toward more media complexity; yes, games and television shows and films have cognitive rewards that we should better understand and value. But some of those cultural works are more rewarding than others.

Balancing media consumption with other forms of learning and experience remains crucial:

  • Traditional reading still offers unique benefits for language development and imagination
  • Direct social interaction provides irreplaceable emotional intelligence training
  • Physical activities and nature experiences offer cognitive benefits not found in media

Recommendations for a balanced approach:

  • Encourage engagement with complex, challenging media
  • Maintain a diverse range of activities and learning experiences
  • Use media as a complement to, not a replacement for, traditional education
  • Foster critical thinking skills to evaluate the quality and value of different media

The Sleeper Curve theory highlights the cognitive benefits of modern media but does not suggest that it should replace all other forms of learning and experience. Instead, it argues for a more nuanced understanding of the role that complex media can play in cognitive development alongside traditional educational approaches.

Last updated:

Review Summary

3.49 out of 5
Average of 5k+ ratings from Goodreads and Amazon.

Everything Bad is Good for You argues that pop culture is becoming more complex and intellectually stimulating, potentially improving cognitive abilities. While some readers found the thesis compelling and appreciated Johnson's contrarian perspective, others criticized the lack of scientific evidence and questioned the book's logic. Many felt the arguments were cherry-picked and failed to address moral concerns. Some praised Johnson's insights into media complexity, while others found the book repetitive and dated. Overall, reactions were mixed, with readers debating the merits of Johnson's claims about pop culture's cognitive benefits.

Your rating:

About the Author

Steven Johnson is a bestselling author known for exploring the intersection of science, technology, and culture. He has written twelve books on various topics, including innovation, decision-making, and the history of ideas. Johnson also hosts the podcast American Innovations and co-created the PBS/BBC series How We Got to Now. His work often examines how technological and cultural changes impact society and human cognition. Johnson's writing style is noted for its accessibility and ability to connect diverse concepts. He resides in both California and New York with his family, continuing to produce thought-provoking content across multiple media platforms.

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