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iWoz

iWoz

Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It
by Steve Wozniak 2006 330 pages
Biography
Technology
Business
Listen
9 minutes

Key Takeaways

1. Wozniak's early passion for engineering and electronics shaped his future

"I had all these great projects in the science fairs, like I was the smartest kid in the class because I knew science so well."

Early influences: Wozniak's father, an engineer, played a crucial role in nurturing his son's interest in electronics. He taught young Steve about atoms, electrons, and basic electronic components, laying the foundation for his future innovations. This early exposure to engineering concepts gave Wozniak a significant advantage over his peers.

School projects and achievements: Throughout elementary and high school, Wozniak excelled in science fairs and electronics projects. He built complex devices like:

  • A house-to-house intercom system
  • A tic-tac-toe machine
  • An adding/subtracting calculator

These projects demonstrated Wozniak's growing expertise and creativity in electronics, setting him apart from his classmates and foreshadowing his future achievements in the tech industry.

2. The creation of the "Blue Box" marked Wozniak's entry into entrepreneurship

"I swear to this day—the day I'm telling you this and the day you're reading it—I have never designed a circuit I was prouder of: a set of parts that could do three jobs at once instead of two."

Blue Box innovation: The Blue Box was a device that allowed users to make free long-distance phone calls by manipulating the telephone system's signaling tones. Wozniak's design was revolutionary because:

  • It was digital, making it more precise and reliable than analog versions
  • It used fewer components, making it smaller and more efficient
  • It demonstrated Wozniak's ability to create elegant, minimalist designs

Partnership with Jobs: This project marked the beginning of Wozniak's collaboration with Steve Jobs. Together, they:

  • Built and sold Blue Boxes to college students
  • Learned valuable lessons about business and marketing
  • Gained confidence in their ability to create and sell innovative products

The Blue Box experience laid the groundwork for their future partnership in founding Apple Computer.

3. Apple I: The birth of personal computing and Apple Computer

"I gave out schematics for building my computer at the next meeting I attended."

Revolutionary design: The Apple I was groundbreaking because it combined a microprocessor, keyboard, and display in a single, user-friendly package. Key features included:

  • Built-in video terminal capability
  • Use of dynamic RAM instead of static RAM
  • Expandability through the addition of peripherals

Open approach: Wozniak's willingness to share his designs with others at the Homebrew Computer Club demonstrated his commitment to advancing technology for everyone's benefit. This openness also helped generate interest in the Apple I among fellow enthusiasts.

Founding Apple: The success of the Apple I led to the formation of Apple Computer with Steve Jobs. They:

  • Secured funding from Mike Markkula
  • Established a manufacturing process
  • Began selling complete, assembled computers

The Apple I's success laid the foundation for Apple's future growth and established Wozniak and Jobs as pioneers in the personal computer industry.

4. Apple II: A revolutionary product that launched the personal computer industry

"The Apple II ended up kicking off the whole personal computer revolution. It had lots of firsts."

Innovative features: The Apple II improved upon its predecessor with several groundbreaking capabilities:

  • Color graphics and sound
  • Expandability through eight built-in expansion slots
  • A built-in BASIC interpreter in ROM

Market impact: The Apple II's success was driven by several factors:

  • Its user-friendly design appealed to both hobbyists and businesses
  • The introduction of VisiCalc, the first spreadsheet program, made it invaluable for business users
  • A growing ecosystem of third-party software and hardware expanded its capabilities

Industry transformation: The Apple II's success:

  • Established Apple as a leader in the personal computer industry
  • Inspired other companies to enter the market, accelerating innovation
  • Demonstrated the vast potential of personal computers in homes and businesses

The Apple II's impact on the industry was profound, setting the stage for the widespread adoption of personal computers in the decades to come.

5. Leaving Apple to pursue new ventures and personal growth

"I never felt like I was turning my back on my own company. Never. By this point Apple was a large company, and it wasn't and still isn't the love in my life. The love in my life is starting small companies with small groups of friends."

Reasons for departure: Wozniak left his full-time role at Apple in 1985 to:

  • Pursue new entrepreneurial ventures
  • Focus on personal interests and growth
  • Spend more time with his family

CL 9 and the universal remote: After leaving Apple, Wozniak founded CL 9 to develop a universal remote control. This project:

  • Demonstrated his continued passion for innovative engineering
  • Allowed him to work in a small, creative environment similar to Apple's early days
  • Resulted in the first programmable universal remote control

Personal growth: This period allowed Wozniak to:

  • Explore new interests outside of Apple
  • Develop his skills as an entrepreneur and leader
  • Reflect on his priorities and values

Although CL 9 was not as successful as Apple, it provided Wozniak with valuable experiences and allowed him to pursue his passion for engineering and innovation on his own terms.

6. The US Festival: Wozniak's ambitious foray into music and technology

"I still get emails and letters from people who say it was the greatest concert event of their lives. I just wanted everyone to smile, and I think everyone did."

Innovative concept: The US Festival combined music and technology in a groundbreaking way:

  • Featured performances by popular musicians
  • Included technology exhibitions and demonstrations
  • Aimed to bring people together through music and innovation

Challenges and outcomes: Organizing the festival presented numerous difficulties:

  • High costs and logistical challenges
  • Resistance from established music industry figures
  • Financial losses despite high attendance

Legacy: Despite its financial failure, the US Festival:

  • Pioneered the concept of large-scale music and technology events
  • Demonstrated Wozniak's willingness to take risks and pursue ambitious projects
  • Left a lasting impression on attendees and inspired future events

The US Festival showcased Wozniak's creativity and vision beyond the realm of computer engineering, highlighting his diverse interests and commitment to bringing people together through technology and culture.

7. Wozniak's dedication to education and philanthropy

"If I couldn't have been an engineer, I would've been a teacher. Not a high school teacher, not a college teacher. A fifth-grade teacher."

Educational initiatives: Wozniak's commitment to education manifested in various ways:

  • Providing computers and technology to local schools
  • Teaching computer skills to elementary school students
  • Mentoring struggling students to improve their academic performance

Philanthropic efforts: Wozniak's charitable work included:

  • Funding the Children's Discovery Museum of San Jose
  • Supporting the San Jose Cleveland Ballet
  • Contributing to the expansion of the Center for the Performing Arts in San Jose

Lasting impact: Wozniak's dedication to education and philanthropy:

  • Improved access to technology for countless students
  • Inspired young people to pursue careers in science and technology
  • Demonstrated the importance of giving back to the community

Wozniak's efforts in education and philanthropy reflect his belief in the power of technology to improve lives and his commitment to sharing his knowledge and resources with others. His work in these areas continues to inspire and benefit people long after his groundbreaking achievements in the tech industry.

Review Summary

3.84 out of 5
Average of 17k+ ratings from Goodreads and Amazon.

iWoz offers a personal, conversational account of Steve Wozniak's life and work, particularly appealing to those interested in engineering and early computer history. While some readers found the writing style simplistic and occasionally boastful, many appreciated Wozniak's honesty, humor, and detailed technical explanations. The book provides unique insights into Apple's early days and Wozniak's innovative spirit, though it may not satisfy those seeking a polished literary work or extensive coverage of Apple's business history.

About the Author

Steve Wozniak, co-founder of Apple Computer, is renowned for his pioneering work in personal computing. As the engineer behind the first Apple computers, Wozniak played a crucial role in launching the personal computer revolution. His contributions to technology have earned him numerous accolades, including induction into the National Inventors Hall of Fame and the National Medal of Technology. Beyond his technical achievements, Wozniak is known for his passion for education and philanthropy. He continues to be an influential figure in the tech world, residing in California.

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