Let Me Tell You a Story

1. Red Auerbach: The Architect of the Boston Celtics Dynasty

"Red Auerbach is not only the smartest basketball coach who ever lived, he's the best man you'll ever meet."

Early career and rise to prominence: Red Auerbach's journey began as a high school coach in Washington D.C., where he honed his skills and developed his unique coaching philosophy. His success at the high school level led to opportunities in the professional ranks, culminating in his hiring as the head coach of the Boston Celtics in 1950.

Building a basketball empire: Under Auerbach's leadership, the Celtics became the most dominant team in NBA history:

• Won 9 championships in 10 years (1957-1966)
• Developed a roster of Hall of Fame players including Bill Russell, Bob Cousy, and John Havlicek
• Implemented innovative strategies that revolutionized the game

Beyond coaching: Auerbach's influence extended beyond his coaching career:

• Served as general manager and team president
• Continued to shape the Celtics' success for decades after retiring from coaching
• Became a revered figure in Boston and throughout the basketball world

2. Innovative Coaching Strategies: From Sixth Man to Psychological Warfare

"I would make the case that he was as good a coach as anyone. He was an innovator."

The Sixth Man concept: Auerbach pioneered the idea of bringing a top player off the bench to provide a spark and create mismatches:

• Frank Ramsey, John Havlicek, and Kevin McHale excelled in this role
• Created a competitive advantage by keeping fresh legs on the court
• Allowed star players to observe the game before entering, giving them strategic insights

Psychological tactics: Red was a master of mental warfare:

• Used his victory cigar to intimidate opponents and energize fans
• Manipulated referees and opposing coaches through calculated outbursts
• Instilled confidence in his players by publicly defending them and challenging opponents

Game management: Auerbach's in-game decisions were often ahead of their time:

• Emphasized fast-break basketball when most teams played a slower, half-court style
• Utilized mismatches and versatile lineups to create advantages
• Focused on team defense and rebounding as the foundation for success

3. Building Championship Teams: Scouting, Drafting, and Trading

"Anyone tells you they knew Bird would be as good as he turned out—including me—is a liar."

Scouting acumen: Red had an exceptional eye for talent and potential:

• Identified Bill Russell as the missing piece for championship success
• Drafted Larry Bird a year before he was eligible to play in the NBA
• Recognized the value of versatile, team-first players like Dave Cowens and Paul Silas

Strategic drafting and trading: Auerbach made several shrewd moves to build and maintain the Celtics dynasty:

• Traded up to draft Russell in 1956, giving up established stars
• Acquired Robert Parish and Kevin McHale in a single trade with Golden State
• Used late-round picks to find hidden gems like Sam Jones and Don Chaney

Long-term vision: Red always looked to the future when making personnel decisions:

• Focused on character and work ethic in addition to raw talent
• Prioritized team fit over individual statistics
• Wasn't afraid to move on from aging stars to maintain competitiveness

4. The Importance of Loyalty and Team Chemistry in Basketball

"Red has never forgotten a slight or a favor."

Fostering loyalty: Auerbach created a culture of loyalty within the Celtics organization:

• Treated players fairly and with respect
• Stood by players during tough times and personal challenges
• Maintained relationships with former players long after their careers ended

Team-first mentality: Red emphasized the importance of sacrificing individual glory for team success:

• Convinced stars like Bill Russell and John Havlicek to accept specific roles
• Encouraged unselfish play and ball movement
• Rewarded players who put the team's needs above their own

The Celtics family: Auerbach cultivated a sense of belonging that extended beyond the basketball court:

• Organized team dinners and social events to build camaraderie
• Supported players' off-court endeavors and personal growth
• Created a legacy that attracted future generations of players to Boston

5. Revolutionizing the NBA: Integration and Player Development

"Why make a big deal out of it? I didn't do it because I was trying to make some kind of statement, I did it because it was the best thing for the team."

Breaking barriers: Red played a crucial role in integrating the NBA:

• Drafted the first African American player (Chuck Cooper) in 1950
• Fielded the first all-Black starting lineup in 1964
• Hired Bill Russell as the first Black head coach in major American sports in 1966

Player development: Auerbach was committed to helping players reach their full potential:

• Worked individually with players to improve specific skills
• Encouraged players to expand their games and take on new challenges
• Provided opportunities for growth both on and off the court

Lasting impact: Red's progressive approach set a standard for the league:

• Helped change perceptions about race in professional sports
• Opened doors for future generations of players and coaches
• Established the Celtics as a franchise committed to equality and opportunity

6. Navigating Ownership Changes and Front Office Politics

"I have always tried to behave as if the Celtics' money was my own money."

Adapting to new owners: Throughout his career, Red dealt with numerous ownership changes:

• Maintained his influence and decision-making power through transitions
• Built relationships with new owners while staying true to his principles
• Advocated for the best interests of the team and its players

Front office dynamics: Auerbach navigated complex relationships within the organization:

• Fought for control over basketball decisions
• Clashed with owners and executives who didn't understand the game
• Mentored and developed future front office leaders

Longevity and influence: Red's ability to adapt allowed him to remain a central figure in the Celtics organization for over 50 years:

• Transitioned from coach to general manager to team president
• Continued to shape team culture and philosophy even in advisory roles
• Maintained respect and authority through changing times in the NBA

7. Red's Impact on Modern Basketball and His Legacy

"I think that's one reason why, even though I've fought with all of them at different times, I've always gotten along with all the commissioners we've had."

Influence on coaching: Auerbach's strategies and philosophies continue to shape the game:

• Fast-break basketball and emphasis on conditioning
• Utilizing specialized roles like the sixth man
• Focus on team defense and rebounding

Front office blueprint: Red's approach to team-building has been widely adopted:

• Emphasis on character and team fit in player evaluation
• Long-term planning and asset management
• Balancing veteran leadership with young talent

Cultural impact: Auerbach's legacy extends beyond basketball:

• Helped change perceptions about race in professional sports
• Established the Celtics as one of the most storied franchises in sports
• Became a symbol of winning and excellence in Boston and beyond

8. The China Doll Lunches: A Window into Red's World

"We're on. Eleven o'clock tomorrow."

Weekly tradition: The Tuesday lunches at China Doll became a cherished ritual:

• Included a diverse group of friends, former players, and colleagues
• Provided a forum for storytelling, debate, and camaraderie
• Offered insights into Red's personality and relationships

Storytelling and wisdom: The lunches were filled with Auerbach's anecdotes and observations:

• Shared stories from his coaching days and encounters with famous figures
• Offered opinions on current events in basketball and beyond
• Dispensed advice and life lessons to those in attendance

Lasting relationships: The lunches demonstrated the depth of Red's connections:

• Maintained friendships with people from various walks of life
• Stayed engaged with the game and the Celtics organization
• Created a sense of community among those who attended

9. Red's Relationships with Players, Coaches, and Rivals

"I would have loved to have coached Jordan, not just because of his ability but because of his attitude."

Connecting with players: Auerbach had a unique ability to relate to and motivate his players:

• Understood each player's personality and how to get the best out of them
• Maintained strong relationships with former players long after retirement
• Served as a mentor and advisor to generations of NBA players

Coaching fraternity: Red's influence extended to his fellow coaches:

• Respected by rivals like Phil Jackson and Pat Riley
• Mentored younger coaches like Bob Knight and Mike Krzyzewski
• Engaged in friendly competition and strategic battles with contemporaries

Rivalries and respect: Auerbach cultivated intense but respectful rivalries:

• Battled with Wilt Chamberlain while maintaining a personal friendship
• Engaged in psychological warfare with opposing coaches and players
• Earned the admiration of even his fiercest competitors

10. Adapting to Changes in the NBA: From Barnstorming to Big Business

"There's so much money at stake because the salaries have gone so high. Of course it could be worse. We could be baseball."

Evolution of the game: Red witnessed and contributed to the NBA's growth from a fledgling league to a global powerhouse:

• Participated in promotional barnstorming tours in the early days
• Adapted to changes in rules, playing styles, and business practices
• Maintained his influence as the league became more commercialized

Challenges of modern basketball: Auerbach identified issues facing the contemporary NBA:

• Concerns about player development and fundamentals
• Impact of big contracts on team chemistry and player motivation
• Changes in playing style and the rise of analytics

Preserving tradition: Red worked to maintain the core values of the game:

• Emphasized the importance of team play and unselfishness
• Advocated for preserving the physical nature of basketball
• Stressed the need for strong leadership and organizational culture in the face of change

Last updated: September 20, 2024