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No B.S. Time Management for Entrepreneurs

No B.S. Time Management for Entrepreneurs

by Dan Kennedy 2004 182 pages
4.06
500+ ratings
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Key Takeaways

1. Time is your most valuable asset: Treat it as such

"Time is the most precious asset any entrepreneur possesses."

Understand time's true value. As an entrepreneur, your success hinges on how you invest your time. Unlike money, time is irreplaceable and constantly evaporating. Treat every minute as a valuable commodity that should be invested wisely.

Develop a time-valuing mindset. Start by becoming hyper-aware of how you spend your time. Place visible clocks in your workspace as constant reminders. When making decisions, always consider the opportunity cost of your time. Ask yourself: "Is what I'm doing right now moving me measurably closer to my goals?"

Implement strict time management practices. Develop systems to protect your time from wasteful activities and interruptions. This may include:

  • Setting clear boundaries with others
  • Using a gatekeeper to screen calls and visitors
  • Blocking out focused work time
  • Regularly auditing your activities to eliminate low-value tasks

2. Calculate your true hourly rate and act accordingly

"Can One 'Number' Change Your Life?"

Determine your base earnings target. Start by deciding how much you want to earn annually. This should be a number that provides the lifestyle and financial security you desire.

Calculate your true hourly rate. Divide your base earnings target by the number of truly productive hours you work in a year. Be realistic – most people only have about 1,000 productive hours annually. This calculation reveals your minimum hourly rate.

Use this number to guide decisions. Once you know your true hourly rate:

  • Evaluate all activities against this number
  • Outsource or delegate tasks below your rate
  • Prioritize high-value activities that exceed your rate
  • Use it to price your services appropriately
  • Consider the cost of meetings, travel, and other time commitments

3. Eliminate time vampires and protect your productivity

"Time Vampires will suck as much blood out of you as you permit. If you're drained dry at day's end, it's your fault."

Identify time vampires. These are people and activities that drain your time and energy without providing value. Common examples include:

  • Unnecessary meetings
  • Constant interruptions
  • Unproductive conversations
  • Social media and digital distractions

Implement vampire-slaying strategies:

  • Learn to say "no" firmly and often
  • Set clear boundaries and communicate them
  • Use gatekeepers to screen interruptions
  • Batch similar tasks to minimize context switching
  • Create "Do Not Disturb" periods for focused work

Develop a militant attitude. Be unapologetic about protecting your time. Remember, every minute wasted is money and opportunity lost. Cultivate a reputation for valuing your time highly, and others will respect it too.

4. Master the art of delegation and replacement

"Fire yourself! You'll make more money and have more fun."

Identify tasks to delegate. Analyze your activities and categorize them:

  1. Things only you can do exceptionally well
  2. Tasks you do well but could be done by others
  3. Necessary tasks you don't excel at or enjoy

Delegate strategically. Focus on delegating categories 2 and 3. This frees you to concentrate on high-value activities where you excel. When delegating:

  • Provide clear instructions and expectations
  • Establish accountability measures
  • Follow up without micromanaging

Work towards replacement. The ultimate goal is to make yourself dispensable in day-to-day operations. This allows you to:

  • Focus on strategic growth and innovation
  • Increase your business's value and scalability
  • Achieve greater personal freedom and wealth

Overcome mental barriers. Many entrepreneurs struggle with delegation due to perfectionism or control issues. Recognize that letting go is essential for growth and that "good enough" often suffices.

5. Implement a strict scheduling system

"By reducing unscheduled time and unplanned activity, you automatically reduce waste."

Schedule everything. Use a system to plan your days, weeks, and months in advance. This includes:

  • Work tasks and projects
  • Personal commitments
  • Buffer time for unexpected issues
  • Regular activities (e.g., email checking, planning)

Use time-blocking. Assign specific time blocks for different activities. This helps maintain focus and prevents tasks from expanding beyond their allotted time.

Set start and end times. For all appointments and activities, establish clear boundaries. This creates urgency and helps prevent time-wasting.

Minimize unplanned activity. Resist the temptation to deviate from your schedule. Treat your commitments to yourself as seriously as those to others.

Review and adjust regularly. At the end of each week, evaluate your schedule's effectiveness and make improvements for the coming week.

6. Cultivate self-discipline and focus

"Self-discipline is the magic power that makes you virtually unstoppable."

Develop iron-clad willpower. Recognize that self-discipline is a skill that can be strengthened over time. Start with small commitments and gradually increase their difficulty.

Create a supportive environment. Design your workspace and routines to minimize temptations and distractions. This might include:

  • Using website blockers during work hours
  • Turning off notifications on devices
  • Establishing a dedicated, clutter-free workspace

Practice deep work. Cultivate the ability to focus intensely on cognitively demanding tasks. This involves:

  • Scheduling extended periods of uninterrupted work
  • Gradually increasing the duration of focus sessions
  • Eliminating multitasking

Hold yourself accountable. Set clear goals and deadlines for yourself. Consider using an accountability partner or coach to maintain motivation and track progress.

7. Leverage expertise to buy time

"Buying this kind of expertise, you don't buy deliverables by number of pages or word count, hours, or pounds."

Invest in expert assistance. Recognize that paying for top-tier expertise can save enormous amounts of time and accelerate your progress. This applies to:

  • Professional services (legal, accounting, marketing)
  • Coaches and mentors
  • Specialized contractors

Evaluate the return on investment. When considering expert help, calculate the potential time saved and value created. Often, the cost is justified by accelerated results and avoided mistakes.

Seek proven track records. When selecting experts:

  • Look for those with real-world success in your field
  • Check references and case studies
  • Ensure they understand your specific needs and goals

Maximize expert relationships. To get the most value:

  • Come prepared to meetings with clear objectives
  • Implement advice quickly and thoroughly
  • Maintain open communication about results

8. Create a peak productivity environment

"You can do a number of things to make certain that your environment works for you instead of against you."

Design your workspace strategically. Optimize your physical environment for focus and efficiency:

  • Ensure proper lighting, temperature, and ergonomics
  • Minimize visual and auditory distractions
  • Keep essential tools and resources easily accessible

Use psychological triggers. Surround yourself with objects that inspire productivity and reinforce your goals:

  • Motivational quotes or images
  • Visual representations of your targets
  • Symbols of past achievements

Implement systems for organization. Develop methods to manage information and tasks efficiently:

  • Use a reliable task management system
  • Implement a filing system for both physical and digital documents
  • Regularly declutter and organize your workspace

Create rituals and routines. Establish consistent patterns that signal your brain it's time to work:

  • Develop a morning routine to start your day strong
  • Use transition rituals between different types of work
  • End each day with a wrap-up and planning session for tomorrow

9. Be decisive to save time

"Decisiveness saves a lot of time."

Cultivate rapid decision-making. Train yourself to make decisions quickly and confidently. This skill saves time and creates momentum:

  • Set time limits for important decisions
  • Trust your instincts and experience
  • Recognize that most decisions are reversible if needed

Develop decision-making frameworks. Create systems to streamline common choices:

  • Establish clear criteria for evaluating options
  • Use decision trees for complex choices
  • Delegate routine decisions to others when possible

Avoid analysis paralysis. Recognize when additional information will not significantly improve a decision:

  • Set clear deadlines for gathering information
  • Prioritize action over perfect information
  • Learn to be comfortable with uncertainty

Review and learn from decisions. Regularly assess the outcomes of your choices:

  • Identify patterns in successful and unsuccessful decisions
  • Refine your decision-making process based on results
  • Celebrate good decisions to reinforce positive habits

10. Resist technological distractions

"Admit it, you are enslaved to the internet. Your existence is increasingly dominated by a compulsion to check email, Twitter, Facebook, Instagram, with a frequency that bears no relationship to any communication need."

Recognize the addiction. Understand that many technologies, especially social media, are designed to be addictive and time-consuming. Be honest about your usage patterns and their impact on your productivity.

Implement strict boundaries. Establish clear rules for technology use:

  • Designate specific times for checking email and social media
  • Use website blockers during work hours
  • Keep devices out of sight during focused work periods

Practice digital minimalism. Regularly evaluate which technologies truly add value to your life and business:

  • Uninstall unnecessary apps from your devices
  • Unsubscribe from non-essential email lists and social media accounts
  • Limit notifications to only the most critical communications

Cultivate alternative activities. Replace mindless scrolling with more productive or fulfilling activities:

  • Keep a book handy for short breaks
  • Practice mindfulness or brief meditation
  • Engage in quick physical exercises or stretches

11. Turn time into wealth, not just money

"There is only one success—to be able to spend your life in your own way."

Define personal wealth. Recognize that true wealth extends beyond financial success. Consider what a rich life means to you in terms of:

  • Personal relationships
  • Health and well-being
  • Meaningful work and impact
  • Personal growth and learning
  • Experiences and adventures

Establish your "enough" number. Determine the level of financial wealth that provides security and the lifestyle you desire. This helps prevent endless pursuit of money at the expense of other forms of wealth.

Align time investments with your wealth definition. Regularly evaluate how you spend your time against your broader wealth goals:

  • Are you sacrificing health for money?
  • Are you neglecting important relationships?
  • Are you pursuing work that aligns with your values?

Create a wealth-building plan. Develop a strategy that balances financial growth with other aspects of wealth:

  • Set clear financial milestones
  • Allocate time for personal development and relationships
  • Plan for experiences and adventures that enrich your life
  • Establish boundaries to protect your health and well-being

Remember, the ultimate goal is not just to be rich, but to create a life of meaning, fulfillment, and autonomy through the wise investment of your most precious resource: time.

Last updated:

Review Summary

4.06 out of 5
Average of 500+ ratings from Goodreads and Amazon.

No B.S. Time Management for Entrepreneurs receives mixed reviews, with an overall positive rating. Readers appreciate Kennedy's direct, no-nonsense approach to productivity and time management for entrepreneurs. Many find his strategies effective, albeit sometimes extreme. Critics note outdated advice and the author's polarizing personality. Key takeaways include guarding time fiercely, focusing on essential tasks, and quantifying time's value. While some find the book motivating and practical, others feel it lacks universal applicability. Despite criticisms, many readers report improved productivity after implementing Kennedy's methods.

Your rating:

About the Author

Dan S. Kennedy is a successful entrepreneur, marketing consultant, and author known for his No B.S. book series. He has written numerous business books and advised countless entrepreneurs. Kennedy is a sought-after speaker, having shared stages with former U.S. Presidents and business celebrities. As a direct-response marketing consultant, he commands high fees for crafting advertising campaigns across various media. His expertise lies primarily in the information-marketing industry, working with publishers, seminar promoters, and coaching organizations. Kennedy's consulting services are in high demand, with clients often waiting for the opportunity to work with him at his substantial base fee.

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