Platform

1. Create a Compelling Product or Service

"Great marketing only makes a bad product fail faster."

Start with wow. The foundation of a successful platform is a truly compelling offering that solves real problems or fulfills genuine desires. Focus on creating something remarkable that exceeds market expectations and generates word-of-mouth buzz. Key elements of a "wow" product or service:

• Addresses a clear need or want
• Provides unexpected value or delight
• Has a memorable name and attractive packaging
• Elicits an emotional response

Don't rush to market with a mediocre offering. Take the time to refine and perfect your product or service until it truly stands out. Remember that no amount of marketing can overcome a subpar offering in the long run.

2. Prepare Your Platform for Launch

"If you are going to lead well, you must be thoughtful and purposeful about it."

Set clear goals. Before launching your platform, clearly define your objectives, target audience, and unique value proposition. Develop a compelling elevator pitch and assemble a support team to help you succeed. Key preparation steps:

• Write down specific, measurable platform goals
• Create a concise, powerful elevator pitch
• Secure testimonials and endorsements
• Develop a professional headshot and bio
• Build a media kit with key information for press/partners

Thorough preparation will give you confidence and clarity as you begin to build your platform. Don't skip this crucial planning phase.

3. Build a Strong Home Base Online

"Your blog is where your best thinking lives, the place where others can comment and interact with us, the nexus of our social network."

Focus on your blog. Your website or blog serves as the central hub of your online presence. Invest time in creating valuable content, optimizing for search engines, and building an email list. Key strategies for a strong online home base:

• Choose a professional design and domain name
• Create high-quality, original content consistently
• Optimize posts for search engines (SEO)
• Build an email list to connect directly with your audience
• Make it easy for visitors to share your content

Your blog is often the first impression people have of you online. Make it count by creating a polished, content-rich destination that keeps visitors coming back.

4. Expand Your Reach Through Social Media

"Twitter fosters a culture of sharing. The more you link to others, the more people will reciprocate."

Leverage key platforms. Use social media strategically to expand your reach and drive traffic to your home base. Focus on the platforms most relevant to your audience. Key social media strategies:

• Twitter: Share valuable content, engage in conversations, use hashtags
• Facebook: Create a professional page, share updates and behind-the-scenes content
• LinkedIn: Network with professionals, share industry insights
• Instagram/Pinterest: Share visual content related to your brand

Remember the 80/20 rule: 80% of your social media content should provide value to your audience, while only 20% should directly promote your offerings.

5. Engage Your Audience Authentically

"If you want to build a social media platform—one where people listen to you—then you have to be a giver, not a taker."

Foster genuine connections. Build trust and loyalty by engaging authentically with your audience. Respond to comments, ask for feedback, and create opportunities for meaningful interaction. Key engagement strategies:

• Respond promptly to comments and messages
• Ask questions to encourage discussion
• Share personal stories and behind-the-scenes content
• Host live Q&A sessions or webinars
• Feature user-generated content and testimonials

Remember that building a platform is about creating relationships, not just broadcasting your message. Take a genuine interest in your audience and provide consistent value.

6. Monetize Your Platform Ethically

"You really can monetize your art without selling your soul."

Create multiple income streams. Once you've built a engaged audience, explore ethical ways to monetize your platform. Focus on providing additional value rather than aggressive selling. Potential monetization strategies:

• Advertising: Sell ad space on your blog or in your email newsletter
• Affiliate marketing: Promote products you genuinely use and love
• Digital products: Create ebooks, courses, or downloadable resources
• Services: Offer coaching, consulting, or speaking engagements
• Physical products: Develop merchandise related to your brand

Always prioritize your audience's trust over short-term profits. Be transparent about sponsored content and only promote products or services you truly believe in.

7. Take Action and Overcome Fear

"All you have to do is take the first step. You'll figure out the rest."

Start now. Building a successful platform can feel overwhelming, but the key is to begin taking action, even if you don't have everything figured out. Overcome fear and perfectionism by focusing on small, consistent steps. Strategies for taking action:

• Set small, achievable daily goals
• Celebrate small wins to build momentum
• Embrace mistakes as learning opportunities
• Surround yourself with supportive people
• Focus on helping others, not just self-promotion

Remember that even the most successful platform builders started from zero. Your unique voice and perspective have value. Take that first step and commit to consistent action, and you'll be amazed at what you can achieve.

Last updated: September 9, 2024