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Prius Or Pickup?

Prius Or Pickup?

How the Answers to Four Simple Questions Explain America's Great Divide
by Marc Hetherington 2018 289 pages
3.86
100+ ratings
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Key Takeaways

1. Worldviews shape political affiliations and personal preferences

If you perceive the world as more dangerous, then John Wayne or Clint Eastwood—strength and fortitude—is the antidote.

Fundamental outlook: People's worldviews, shaped by their perception of danger in the world, influence not only their political affiliations but also their personal preferences. Those who see the world as more dangerous tend to gravitate towards conservative political ideologies and leaders who project strength and stability.

Pervasive influence: This worldview extends beyond politics, affecting choices in:

  • Residence: Rural vs. urban areas
  • Occupation: Traditional vs. innovative fields
  • Education: Practical vs. theoretical pursuits
  • Entertainment: Conventional vs. avant-garde
  • Consumer choices: Established brands vs. novel products

The alignment of worldviews with political parties has intensified polarization, as people increasingly see those with opposing views as fundamentally different and potentially threatening to their way of life.

2. Fixed and fluid worldviews represent opposing outlooks on life

The term "fixed" describes people who are warier of social and cultural change and hence more set in their ways, more suspicious of outsiders, and more comfortable with the familiar and predictable.

Fixed worldview: Characterized by:

  • Preference for stability and tradition
  • Suspicion of outsiders and change
  • Emphasis on hierarchy and authority
  • Strong need for cognitive closure

Fluid worldview: Characterized by:

  • Openness to new experiences and diversity
  • Embrace of social and cultural change
  • Preference for egalitarian structures
  • Comfort with ambiguity and nuance

These worldviews shape how individuals interpret information, make decisions, and interact with others. While most people fall somewhere between these extremes, the polarization of American politics has increasingly pushed people towards one end of the spectrum or the other.

3. Parenting preferences reveal deep-rooted worldviews

To understand the connection between worldview and politics, consider an anecdote shared by the MSNBC host Joe Scarborough, a former Republican congressman, in a 2013 television documentary.

Revealing questions: Four simple questions about desirable qualities in children can provide profound insights into an individual's worldview:

  1. Independence vs. respect for elders
  2. Obedience vs. self-reliance
  3. Curiosity vs. good manners
  4. Being considerate vs. being well-behaved

Implications: These preferences reflect fundamental attitudes towards:

  • Authority and hierarchy
  • Social norms and traditions
  • Exploration and risk-taking
  • Interpersonal relationships

The answers to these questions strongly correlate with political affiliations and attitudes on various issues, from immigration and foreign policy to social programs and cultural values. Understanding these connections can provide valuable insights into the roots of political divisions and potential ways to bridge them.

4. Worldview politics intensifies partisanship and polarization

Partisans today demonstrate more prejudice against members of the other party than they do against people of other races and ethnicities, despite the fact that racial prejudice remains alive and well in America.

Tribal mentality: The alignment of worldviews with political parties has led to an intensification of partisan animosity. People increasingly view members of the opposing party not just as political rivals, but as fundamentally different and potentially threatening to their way of life.

Consequences:

  • Decreased willingness to compromise
  • Increased social segregation along political lines
  • Distorted perceptions of political opponents
  • Motivated reasoning and confirmation bias
  • Erosion of shared national identity

This heightened polarization makes it increasingly difficult to find common ground on important issues and threatens the functioning of democratic institutions. It also creates a fertile environment for political extremism and demagoguery.

5. Media consumption reinforces worldview-based political divisions

Partisan Americans' gravitation toward news outlets that match their worldview has only become more striking over time.

Echo chambers: The proliferation of partisan media outlets and social media algorithms has created information ecosystems that reinforce existing worldviews and political beliefs.

Key factors:

  • Selective exposure to like-minded sources
  • Confirmation bias in information processing
  • Social reinforcement within ideological bubbles
  • Distrust of mainstream or opposing media sources

Consequences:

  • Increased polarization and partisanship
  • Decreased ability to find common ground
  • Spread of misinformation and conspiracy theories
  • Erosion of shared facts and reality

This media landscape makes it increasingly difficult for people to encounter diverse perspectives and challenge their own beliefs, further entrenching the worldview divide in politics and society.

6. Fear and uncertainty can shift political preferences toward authoritarianism

When humans are consumed by fear, their survival instincts come to the fore. Under those circumstances, high-minded principles and abstract ideals are unlikely to flourish.

Primal instincts: In times of perceived threat or uncertainty, even individuals with more fluid worldviews may become more receptive to authoritarian leaders and policies that promise safety and stability.

Factors that can trigger this shift:

  • Economic instability
  • Terrorist attacks or violent crime
  • Rapid social or cultural change
  • Perceived threats to national identity

Political implications:

  • Increased support for strong, decisive leaders
  • Willingness to sacrifice civil liberties for security
  • Heightened xenophobia and nationalism
  • Reduced tolerance for dissent or minority views

Understanding this psychological dynamic is crucial for safeguarding democratic institutions and values during times of crisis or social upheaval.

7. Worldview politics threatens democratic norms and institutions

Brazen appeals to xenophobia and fear are further undermining any sense of commonality the American people might feel.

Erosion of democratic norms: The intensification of worldview-based politics has led to increasing challenges to long-standing democratic norms and institutions.

Threatened aspects of democracy:

  • Free press and media independence
  • Judicial independence
  • Respect for minority rights
  • Peaceful transfer of power
  • Faith in democratic processes

Authoritarian tendencies: Leaders who appeal to fixed worldviews often employ tactics that undermine democratic safeguards:

  • Attacking the credibility of media and institutions
  • Scapegoating minority groups
  • Promoting conspiracy theories
  • Encouraging distrust in electoral processes

This erosion of democratic norms and institutions poses a significant threat to the long-term stability and functioning of democratic societies.

8. The worldview divide extends beyond the United States to Europe

European politics appear to be reorganizing around a worldview-based divide like the one that has fractured the political system in the United States.

Global phenomenon: The rise of worldview politics is not unique to the United States, but is also evident in many European countries.

Common themes:

  • Anti-immigration sentiment
  • Skepticism towards European integration
  • Resurgence of nationalist movements
  • Populist appeals to cultural anxiety

Case studies:

  • Brexit in the United Kingdom
  • Rise of Alternative for Germany (AfD)
  • Success of Marine Le Pen's National Front in France
  • Increasing popularity of right-wing parties in Scandinavia

Understanding the global nature of this trend is crucial for developing effective strategies to address the challenges posed by worldview politics and maintain the stability of democratic systems worldwide.

9. Bridging the worldview divide requires understanding and empathy

When politics was centrally about the size of government and how much to tax, the resulting disagreements were about the fundamentals of governing, which, frankly, most Americans care little about.

Root causes: Addressing the challenges posed by worldview politics requires a deep understanding of the psychological and social factors that drive these divisions.

Key steps:

  • Recognizing the validity of different worldviews
  • Fostering empathy and understanding across divides
  • Identifying shared values and common ground
  • Promoting diverse social interactions and experiences
  • Addressing underlying economic and social anxieties

Potential solutions:

  • Education initiatives focused on critical thinking and media literacy
  • Political reforms to reduce partisan gridlock and encourage compromise
  • Community-building efforts to bridge social and cultural divides
  • Economic policies that address inequality and insecurity

Ultimately, bridging the worldview divide will require sustained effort and commitment from individuals, communities, and institutions to rebuild trust and find common purpose in an increasingly diverse and interconnected world.

Last updated:

Review Summary

3.86 out of 5
Average of 100+ ratings from Goodreads and Amazon.

Prius or Pickup? explores America's political divide through the lens of "fixed" and "fluid" worldviews. The authors argue that these perspectives shape consumer choices, political affiliations, and social attitudes. While some readers found the premise insightful and well-supported by data, others criticized the book for oversimplification and bias. Many appreciated the book's analysis of polarization but felt it lacked solutions. The writing style received mixed reviews, with some finding it repetitive. Overall, readers found the book thought-provoking, even if not all agreed with its conclusions.

Your rating:

About the Author

Marc Hetherington is a political scientist and professor at the University of North Carolina. He co-authored "Prius or Pickup?" with Jonathan Weiler, examining the cultural and political divisions in America. Hetherington's research focuses on public opinion, political psychology, and the factors that shape voting behavior. He has published extensively on topics related to political polarization and trust in government. Hetherington's work often employs data-driven approaches to analyze societal trends and their impact on political attitudes. His expertise in American politics and voter behavior has made him a respected voice in academic and public discussions on contemporary political issues.

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