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Rock Your Network Marketing Business

Rock Your Network Marketing Business

How to Become a Network Marketing Rock Star
by Sarah Robbins 2013 109 pages
4.04
1k+ ratings
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Key Takeaways

1. Embrace Network Marketing as a Powerful Business Model

Network marketing is one of the smartest business models on the planet!

Low barrier to entry. Network marketing offers a unique opportunity for ordinary people to achieve extraordinary results. With low startup costs, no need for employees or a physical storefront, and the ability to leverage the resources of established brands, it's a scalable business model accessible to anyone.

Multiple income streams. The profession provides various ways to earn:

  • Retail profits from product sales
  • Commissions from team sales
  • Bonuses and incentives
  • Residual income from recurring orders

Personal and professional growth. Beyond financial rewards, network marketing offers:

  • Flexibility in work hours and location
  • Opportunities for personal development
  • A supportive community and mentorship
  • Recognition for achievements

2. Develop an Entrepreneurial Mindset and Set Clear Goals

Goals are dreams with deadlines.

Identify your "why". Your reason for starting a network marketing business should be compelling enough to keep you motivated through challenges. Write down a detailed vision of what success looks like for you, including specific lifestyle changes and personal achievements.

Set SMART goals. Break down your long-term vision into:

  • Short-term, achievable milestones
  • Measurable targets (e.g., number of new contacts, sales volume)
  • Time-bound objectives (daily, weekly, monthly)

Treat your business professionally. Adopt the mindset of a CEO:

  • Create a dedicated workspace
  • Establish regular business hours
  • Invest in personal development and business education
  • Track your progress and adjust strategies as needed

3. Master the Art of Prospecting and Building Your Contact List

The whole world is a lead—if you are willing to share!

Create an extensive contact list. Start by listing everyone you know, regardless of whether you think they'd be interested. Use memory joggers, social media, and past connections to expand your list to at least 200 names.

Develop a prospecting mindset. View every interaction as an opportunity to share your business. Engage in:

  • Lifestyle networking (striking up conversations in daily life)
  • Social media outreach
  • Attending networking events and trade shows
  • Seeking referrals from customers and team members

Use the "Five contacts a day" rule. Consistently reach out to five new people daily, either from your list or through new encounters. This habit ensures a steady flow of prospects and helps overcome fear of rejection.

4. Craft and Share Your Compelling Personal Story

Facts tell, and stories sell.

Develop your "business story". Create a concise, engaging narrative that covers:

  1. Your background and why you were seeking opportunity
  2. How you discovered network marketing
  3. Your initial results or expectations
  4. What excites you most about the business
  5. Your future goals and dreams

Practice and refine your story. Rehearse your story until you can deliver it confidently and authentically. Tailor it to different audiences and situations, focusing on elements that will resonate with each prospect.

Use stories in all aspects of your business. Incorporate storytelling into:

  • Initial prospecting conversations
  • Product demonstrations
  • Team training and motivation
  • Handling objections and answering questions

5. Perfect Your Presentation Skills and Handle Objections Effectively

You are just sharing and inviting. You are sifting and sorting.

Master the "Five Ps" of presenting:

  1. Partnership (company overview)
  2. Products (benefits and results)
  3. Programs (support and training)
  4. Pay Plan (how money is made)
  5. Positioning and Timing (why now is the best time to join)

Handle objections with empathy and stories. Use the "Feel, Felt, Found" method:

  1. Acknowledge their concern ("I understand how you feel")
  2. Share a similar experience ("I felt the same way")
  3. Explain what you discovered ("But here's what I found")

Always follow up. Remember that "no" often means "not now." Stay in touch with prospects, provide value, and revisit the opportunity when circumstances change or new developments occur.

6. Implement a Systematic Approach to Enrolling and Duplicating

Systems are critical. When everyone marches to the beat of his or her own drum, it creates confusion.

Create a standardized onboarding process. Develop a step-by-step system for:

  • Enrolling new team members
  • Setting up their business tools and accounts
  • Providing initial training and support

Focus on fast starts. Help new team members achieve quick wins:

  • Set immediate goals (e.g., first 10 customers, first business partner)
  • Plan and execute launch events within 14 days
  • Provide hands-on support for initial prospecting and presentations

Teach duplication from day one. Train new team members to:

  • Create their contact list
  • Share their story effectively
  • Use the sponsorship series (initial call, information sharing, follow-up)
  • Conduct their own presentations and events

7. Nurture Your Team and Create a Culture of Success

A team who plays together, stays together!

Establish regular team communication. Implement:

  • Weekly or bi-weekly team calls or meetings
  • A system for sharing updates and recognition
  • Personal check-ins with team members

Promote and leverage company events. Encourage attendance at:

  • Local opportunity meetings
  • Regional training events
  • National conventions and leadership summits

Create team bonding experiences. Organize:

  • Social gatherings and celebrations
  • Team retreats or getaways
  • Recognition events for achievers

Develop a strong team culture. Foster:

  • A supportive and positive environment
  • A commitment to personal growth
  • A spirit of collaboration and mutual success

8. Focus on Personal Growth and Leadership Development

You can only go as far as you grow!

Commit to continuous learning. Dedicate time daily to:

  • Reading personal development books
  • Listening to industry podcasts or audiobooks
  • Attending webinars and training sessions

Practice self-reflection and improvement. Regularly:

  • Assess your strengths and weaknesses
  • Seek feedback from mentors and team members
  • Set personal growth goals and track progress

Develop leadership skills. Focus on:

  • Effective communication
  • Emotional intelligence
  • Decision-making and problem-solving
  • Mentoring and coaching others

Lead by example. Demonstrate the behaviors and attitudes you want to see in your team:

  • Maintain a positive outlook
  • Show resilience in the face of challenges
  • Celebrate others' successes
  • Continuously push your own boundaries

Last updated:

FAQ

1. What is "Rock Your Network Marketing Business" by Sarah Robbins about?

  • Step-by-step success system: The book provides a practical, step-by-step system for achieving six- and seven-figure success in network marketing, based on Sarah Robbins’ personal journey from a shy teacher to a top industry earner.
  • Personal stories and examples: Robbins shares her own experiences, failures, and lessons learned, making the content relatable and actionable for readers at any stage.
  • Focus on duplication and leadership: The book emphasizes building a duplicable system, developing leadership skills, and creating a strong team culture for long-term growth.
  • Comprehensive coverage: Topics include prospecting, presenting, closing, customer acquisition, team building, personal development, and the mindset required for success.

2. Why should I read "Rock Your Network Marketing Business" by Sarah Robbins?

  • Proven, real-world advice: Robbins’ methods are based on her own seven-figure success and the success of her team, offering practical strategies that have been tested in the field.
  • Simple, duplicable systems: The book breaks down complex concepts into simple, easy-to-follow steps that anyone can implement, regardless of experience.
  • Motivational and inspiring: Robbins’ story and the stories of her team members provide encouragement and belief that extraordinary results are possible for ordinary people.
  • Focus on personal growth: The book not only teaches business tactics but also emphasizes the importance of mindset, belief, and personal development for lasting success.

3. What are the key takeaways from "Rock Your Network Marketing Business"?

  • Success is a process: Achieving significant results in network marketing requires persistence, coachability, and consistent daily activity, not overnight luck.
  • Duplication is essential: Building a large, sustainable business depends on creating simple systems that your team can easily duplicate.
  • Personal responsibility: Your progress is determined by your own activity and mindset, not by your team or external circumstances.
  • Belief and vision matter: Developing a strong “why” and maintaining belief in yourself, your company, and the profession are critical for overcoming challenges and achieving your goals.

4. How does Sarah Robbins define and approach network marketing in her book?

  • Smart business model: Robbins describes network marketing as a low-risk, high-reward business model that allows ordinary people to achieve extraordinary results without large investments or prior experience.
  • Leverage and residual income: She highlights the power of leveraging a team to create ongoing, passive income, rather than relying solely on personal sales.
  • Focus on relationships: The approach centers on building relationships, sharing stories, and helping others succeed, rather than hard selling.
  • Professionalism and integrity: Robbins advocates treating network marketing as a real business, with professionalism, ethical leadership, and a commitment to personal growth.

5. What is Sarah Robbins’ “Seven-Figure Success System” in "Rock Your Network Marketing Business"?

  • Entrepreneurial mindset: Develop the mindset of a CEO, take ownership of your business, and set clear goals and vision.
  • Customer and distributor base: Build a large, happy customer base and recruit business partners to create leverage and growth.
  • Simple systems for duplication: Establish easy-to-follow systems for prospecting, presenting, enrolling, and training that your team can replicate.
  • Consistent daily activity: Robbins recommends daily prospecting, follow-up, and team engagement as the foundation for long-term success.
  • Personal and professional development: Invest in your own growth and encourage your team to do the same, as your business can only grow as much as you do.

6. How does "Rock Your Network Marketing Business" by Sarah Robbins recommend finding and approaching prospects?

  • Create a comprehensive contact list: Robbins suggests writing down at least 200 names from your network, including friends, family, acquaintances, and service providers.
  • Use multiple prospecting methods: Strategies include revisiting customers, reaching out to past prospects, networking at events, leveraging social media, and lifestyle networking.
  • Three C’s approach: Every contact can become a consultant (distributor), customer, or connector (referral source), so share your story with everyone.
  • Professional, non-pushy language: Robbins provides scripts and approaches for direct, indirect, and lifestyle prospecting that focus on sharing and inviting, not pressuring.

7. What advice does Sarah Robbins give for presenting and sharing the network marketing opportunity?

  • Stories over facts: Robbins emphasizes that “facts tell, stories sell”—share your personal story and the company’s story to create emotional connection.
  • The Five Ps framework: When presenting, cover Partnership (company), Products, Programs (support), Pay Plan, and Positioning/Timing, tailored to the prospect’s interests.
  • Use third-party validation: Involve your sponsor or upline in three-way calls or meetings to provide credibility and answer questions.
  • Systematic follow-up: After presenting, send information, schedule follow-up calls, and invite prospects to events or further exposures to move them toward a decision.

8. How does "Rock Your Network Marketing Business" by Sarah Robbins address handling objections and closing?

  • Feel, Felt, Found method: Robbins recommends validating concerns by saying, “I understand how you feel, I felt the same way, but here’s what I found…”
  • Story-based responses: Use relatable stories of others who overcame similar objections to provide reassurance and social proof.
  • Common objections covered: The book addresses concerns about cost, time, sales skills, network size, and misconceptions about network marketing (e.g., “Is this a pyramid?”).
  • Persistence and follow-up: “No” often means “not now”—Robbins encourages ongoing follow-up, nurturing relationships, and always asking for referrals.

9. What strategies does Sarah Robbins recommend for effective enrollment and team duplication?

  • Guided enrollment process: Walk new distributors through enrollment, autoship setup, and website navigation to ensure a smooth start.
  • Immediate action steps: Help new partners identify their “why,” craft their story, set goals, and begin building their contact list right away.
  • Launch events and three-way calls: Schedule business launch events and support new distributors with three-way calls and presentations to build confidence and momentum.
  • Daily activity tracking: Encourage consistent daily prospecting, follow-up, and team support, using simple tracking methods to maintain focus and accountability.

10. How does "Rock Your Network Marketing Business" by Sarah Robbins emphasize personal development and leadership?

  • Personal growth fuels business: Robbins stresses that your business can only grow as much as you do, advocating daily personal and professional development.
  • Ten “Es” of leadership: She outlines key leadership qualities, including humility, energy, encouragement, engagement, education, equipping, ethical behavior, and endurance.
  • Lead by example: Whatever you do duplicates—set the pace for your team by consistently recruiting, training, and supporting others.
  • Culture and recognition: Create a positive, supportive team culture with regular meetings, recognition, and opportunities for involvement and growth.

11. What are the most important concepts and methods unique to "Rock Your Network Marketing Business" by Sarah Robbins?

  • “Lead with the business, default on the product”: Always present the business opportunity first, but offer the product as a fallback to maximize volume and referrals.
  • “Five contacts a day” rule: Consistent daily prospecting is the cure for slow business growth and keeps your pipeline full.
  • “I Do, We Do, You Do” training: Support new distributors by modeling, collaborating, and then empowering them to lead their own events and calls.
  • “Why that makes you cry”: Identify a compelling, emotionally-driven reason for building your business to stay motivated through challenges.

12. What are the best quotes from "Rock Your Network Marketing Business" by Sarah Robbins and what do they mean?

  • “Treat this like a business and it will pay like a business; treat this like a hobby and it will pay like a hobby!” – Emphasizes the importance of professionalism and commitment for real results.
  • “Facts tell, stories sell.” – Reminds readers that emotional connection through storytelling is more persuasive than just sharing information.
  • “The cure to what ails you in your business is your personal activity.” – Stresses that personal responsibility and consistent action are the keys to overcoming obstacles.
  • “Your ‘why’ should make you cry.” – Encourages finding a deep, emotional motivation to drive persistence and resilience.
  • “The grass is only green where you water it.” – Highlights the value of commitment and focus, rather than constantly seeking new opportunities elsewhere.

Review Summary

4.04 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Rock Your Network Marketing Business receives mixed reviews, with an average rating of 4.05 out of 5. Many readers find it informative and inspiring for those new to network marketing, praising its practical advice and motivational content. However, some critics argue the book is repetitive, vague, and potentially unethical, questioning the author's claims and tactics. Positive reviewers appreciate the straightforward tips and confidence boost, while detractors warn of manipulative strategies and unrealistic promises. Overall, it's considered a helpful resource for beginners but less valuable for experienced marketers.

Your rating:
4.56
34 ratings

About the Author

Sarah Robbins is a successful network marketing professional and author. She claims to have achieved a seven-figure residual income through her work in the industry, particularly with a high-end clinical skincare brand. Robbins transitioned from being a shy teacher to a top earner in network marketing, using her experiences to write and speak about the profession. She emphasizes the importance of perseverance, positive thinking, and effective leadership in building a successful network marketing business. Robbins is known for her motivational approach and practical advice, positioning herself as a mentor for those looking to succeed in the industry.

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