Searching...
English
English
Español
简体中文
Français
Deutsch
日本語
Português
Italiano
한국어
Русский
Nederlands
العربية
Polski
हिन्दी
Tiếng Việt
Svenska
Ελληνικά
Türkçe
ไทย
Čeština
Română
Magyar
Українська
Bahasa Indonesia
Dansk
Suomi
Български
עברית
Norsk
Hrvatski
Català
Slovenčina
Lietuvių
Slovenščina
Српски
Eesti
Latviešu
فارسی
മലയാളം
தமிழ்
اردو
The Art and Science of Communication

The Art and Science of Communication

by P. S. Perkins 2010 272 pages
Communication
Business
Listen
6 minutes

Key Takeaways

1. Communication is the foundation of all behavior and relationships

Communication is synonymous with creation for humans.

Communication creates reality. Our thoughts, words, and actions shape our personal and professional lives. Effective communication is not just about words, but encompasses all behavior through which meaning is attributed. It involves intentional and unintentional messages sent through verbal and nonverbal channels.

The Communication Staircase model illustrates how different levels of communication build upon each other:

  1. Intrapersonal (self-talk)
  2. Nonverbal
  3. Interpersonal
  4. Small group
  5. Public
  6. Mass
  7. Intercultural

Understanding and mastering each level allows for more effective overall communication in all aspects of life, especially in the workplace.

2. Intrapersonal communication shapes your self-image and reality

You are what you think you are. My thoughts are not separate from me.

Self-talk creates self-image. Our internal dialogue shapes our beliefs, attitudes, and ultimately our external reality. Negative self-talk can be self-sabotaging, while positive self-talk can be self-fulfilling.

Techniques for improving intrapersonal communication:

  • Practice self-monitoring of thoughts
  • Use affirmations and visualization
  • Create a "Dreambook" of goals and aspirations
  • Challenge and reframe negative thought patterns

By taking control of our intrapersonal communication, we can improve our self-esteem, confidence, and overall effectiveness in personal and professional settings.

3. Nonverbal cues account for 93% of communication

A picture is worth a thousand words.

Body language speaks volumes. Nonverbal communication includes facial expressions, gestures, posture, tone of voice, touch, use of space, and appearance. These cues often convey more meaning than words alone and can reinforce or contradict verbal messages.

Key areas of nonverbal communication:

  • Kinesics (body movement)
  • Proxemics (use of space)
  • Paralanguage (vocal qualities)
  • Chronemics (use of time)
  • Haptics (touch)
  • Appearance

Developing awareness of nonverbal cues in yourself and others can greatly enhance communication effectiveness and relationship-building in the workplace.

4. Effective interpersonal communication requires making room for others' realities

People generally act as a mirror by treating you the way they perceive you treat yourself.

Empathy is key. Successful interpersonal communication involves understanding and respecting others' perspectives, even when they differ from our own. This requires active listening, empathy, and suspending judgment.

Five keys to positive interpersonal relationships:

  1. Be the person you want to work with
  2. Choose the right people, make the right connections
  3. Make room for the other person's reality
  4. Practice active, empathetic listening
  5. Follow the Platinum Rule: "Do unto others as they would have you do unto them"

By applying these principles, we can build stronger, more productive relationships in both personal and professional settings.

5. Small group dynamics thrive on co-opetition and shared goals

A winning team is composed of members who contribute their individual best collectively!

Balance individual and collective needs. Effective small group communication requires balancing individual contributions with collective goals. This concept of "co-opetition" combines cooperation and competition to achieve optimal results.

Key elements of successful group dynamics:

  • Shared commitment to goals
  • Effective leadership communication
  • Constructive conflict resolution
  • Supportive communication climate
  • Diverse perspectives and skills

Understanding and navigating group dynamics is essential for success in team-based work environments and organizational settings.

6. Public speaking success comes from preparation and audience awareness

Confidence is developed during the process of preparation. You maintain composure DURING the presentation.

Know your audience and purpose. Effective public speaking requires thorough preparation, understanding of the audience, and clear articulation of the message. Overcoming fear and building confidence are crucial skills for professional success.

Steps for successful public speaking:

  1. Research and organize content
  2. Practice delivery methods (impromptu, extemporaneous, manuscript, memorized)
  3. Develop a strong opening and conclusion
  4. Use appropriate verbal and nonverbal communication
  5. Engage the audience through eye contact and interaction
  6. Manage nervousness through relaxation techniques

Mastering public speaking can significantly enhance career prospects and leadership potential.

7. Mass communication aims to inform, persuade, or entertain

He who controls the words, controls everything.

Understand persuasive tactics. Mass communication uses various channels to reach large audiences with the goal of informing, persuading, or entertaining. In the workplace, understanding these tactics can help in creating effective presentations, marketing materials, and organizational communications.

Three main persuasive appeals:

  1. Logos (logic and reason)
  2. Ethos (credibility and authority)
  3. Pathos (emotion and values)

Being aware of these persuasive techniques can help individuals become more critical consumers of information and more effective communicators in their professional lives.

8. Intercultural communication bridges diverse perspectives

We can all get along!

Embrace diversity for innovation. In an increasingly globalized world, the ability to communicate effectively across cultures is crucial for personal and professional success. This requires understanding and respecting cultural differences in values, beliefs, and communication styles.

Key concepts in intercultural communication:

  • Cultural relativism
  • High-context vs. low-context cultures
  • Individualism vs. collectivism
  • Power distance
  • Uncertainty avoidance

Developing cultural competency and becoming a "cross-cultural bridge" can lead to more inclusive, innovative, and productive work environments in our diverse global marketplace.

Last updated:

Review Summary

3.24 out of 5
Average of 50+ ratings from Goodreads and Amazon.

The reviews for The Art and Science of Communication are mixed. With an overall rating of 3.37 out of 5, readers have varying opinions. One reviewer appreciated the book's "7 staircases" concept for workplace communication and found the methods applicable. However, they felt it lacked a holistic view and was difficult to navigate for specific tools. Another reader, using it for a public speaking class, found it extremely unenjoyable to read, giving it a low rating of 2 out of 5.

About the Author

P. S. Perkins is the author of "The Art and Science of Communication." While specific details about the author are not provided in the given information, it can be inferred that Perkins has expertise in the field of communication, particularly in workplace settings. The book's focus on a structured approach to mastering communication, as evidenced by the "7 staircases" concept, suggests that Perkins may have experience in professional development or corporate training. However, without additional information, it is difficult to provide a more comprehensive summary of the author's background or other works.

0:00
-0:00
1x
Create a free account to unlock:
Bookmarks – save your favorite books
History – revisit books later
Ratings – rate books & see your ratings
Listening – audio summariesListen to the first takeaway of every book for free, upgrade to Pro for unlimited listening.
Unlock unlimited listening
Your first week's on us
Today: Get Instant Access
Listen to full summaries of 73,530 books. That's 12,000+ hours of audio!
Day 5: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 7: Your subscription begins
You'll be charged on Sep 26,
cancel anytime before.
What our users say
“...I can 10x the number of books I can read...”
“...exceptionally accurate, engaging, and beautifully presented...”
“...better than any amazon review when I'm making a book-buying decision...”
Compare Features
Free Pro
Read full text summaries
Listen to full summaries
Unlimited Bookmarks
Unlimited History
Benefits
Get Ahead in Your Career
People who read at least 7 business books per year earn 2.3 times more on average than those who only read one book per year.
Unlock Knowledge Faster (or Read any book in 10 hours minutes)
How would your life change if we gave you the superpower to read 10 books per month?
Access 12,000+ hours of audio
Access almost unlimited content—if you listen to 1 hour daily, it’ll take you 33 years to listen to all of it.
Priority 24/7 AI-powered and human support
If you have any questions or issues, our AI can resolve 90% of the issues, and we respond in 2 hours during office hours: Mon-Fri 9 AM - 9 PM PT.
New features and books every week
We are a fast-paced company and continuously add more books and features on a weekly basis.
Fun Fact
2.8x
Pro users consume 2.8x more books than free users.
Interesting Stats
Reduced Stress: Reading for just 6 minutes can reduce stress levels by 68%
Reading can boost emotional development and career prospects by 50% to 100%
Vocabulary Expansion: Reading for 20 minutes a day are exposed to about 1.8 million words per year
Improved Cognitive Function: Reading can help reduce mental decline in old age by up to 32%.
Better Sleep: 50% of people who read before bed report better sleep.
Can I switch plans later?
Yes, you can easily switch between plans.
Is it easy to cancel?
Yes, it's just a couple of clicks. Simply go to Manage Subscription in the upper-right menu.
Save 62%
Yearly
$119.88 $44.99/yr
$3.75/mo
Monthly
$9.99/mo
Try Free & Unlock
7 days free, then $44.99/year. Cancel anytime.