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The Difference Between God and Larry Ellison*

The Difference Between God and Larry Ellison*

Inside Oracle Corporation; *God Doesn't Think He's Larry Ellison
by Mike Wilson 1997 400 pages
3.93
100+ ratings
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Key Takeaways

1. Ellison's Unconventional Rise: From Outsider to Tech Titan

"My father was not rational. My father believed that if the government said something, the government was always right. And if the police arrested someone, the person was always guilty."

Rejection of Conformity. Larry Ellison's life was marked by a consistent rejection of conventional wisdom and authority. From his refusal to have a bar mitzvah to his disdain for traditional corporate structures, Ellison's path was defined by his unwillingness to conform. This rebellious spirit fueled his drive to create something new and different.

  • He was adopted and didn't learn about it until he was 12.
  • He was a religious skeptic from a young age.
  • His adoptive father told him he would never amount to anything.

Self-Made Success. Ellison's journey was not one of privilege or easy access. He was raised in a middle-class Jewish home on the South Side of Chicago, and his adoptive father constantly told him he would never amount to anything. This fueled his ambition and his desire to prove his father wrong. He never finished college, but he was a voracious reader and a quick study.

A Unique Mindset. Ellison valued intelligence over experience and maturity, often seeking out unruly geniuses instead of solid, steady workers. He was known for his ability to pick up new concepts quickly and for his willingness to challenge conventional thinking. This unique mindset was a key factor in his success.

2. The Power of a Relational Database: Oracle's Core Innovation

"When people saw what this software could do for them—when they understood that knowledge really was power—they lined up to buy it."

Revolutionizing Data Management. Ellison's company, Oracle Corporation, revolutionized the way businesses and government agencies managed information. The relational database software he developed provided quick and easy access to data, something that was not possible with older hierarchical and network databases.

  • Hierarchical databases were rigid and slow.
  • Network databases were complex and difficult to use.
  • Relational databases organized data in tables, making it easier to access and analyze.

The Relational Model. The relational model, based on the work of IBM researcher Ted Codd, allowed users to combine data from different tables to answer unanticipated questions. This was a major breakthrough for businesses that needed to make quick decisions based on complex data.

Knowledge is Power. Oracle's relational databases gave businesses and government agencies something they desperately needed: quick and easy access to information. When people saw what this software could do for them, they lined up to buy it. By the mid-1990s, Oracle software brought order to people's lives in ways they were not even aware of.

3. The Ruthless Pursuit of Success: Ellison's Competitive Edge

"If he hadn't made me rich, I'd probably hate him, because he's obnoxious. He's not nice to people."

Win at All Costs. Ellison's business philosophy was simple: win. He was prepared to do whatever it took to achieve success, even if it meant misleading people about his past, making grand claims for his products, or engaging in ruthless competitive tactics.

  • He was known for his arrogance and combative style.
  • He demanded absolute loyalty but did not always return it.
  • He was capable of both chilling selfishness and inspiring generosity.

A Contradictory Nature. Ellison was a complex and contradictory figure. He was capable of chilling selfishness and inspiring generosity. He could dazzle people with his insights and madden them with his lies. He was a fundamentally shy man who could delight audiences with his colorful speeches. Though he was known for his healthy ego, he often seemed deeply insecure.

The Software Industry's Ethical Void. Ellison's approach to business was shaped by the ethical void that existed in the fledgling software industry. He was prepared to do whatever it took to achieve success, and he helped make the software business what it is today: viciously competitive, sporadically honest, shamelessly hyperbolic, and fabulously profitable.

4. The Art of the Deal: Marketing and Selling the Unseen

"Larry didn't fabricate. Larry just truly believed in everything he said."

The Power of Storytelling. Ellison was a master storyteller, a raconteur who could make even the most mundane details seem exciting and important. He often embellished stories about his past and his company, creating a myth of his own making.

  • He often gave people the impression that he grew up in poverty.
  • He embellished stories about his past, even while denying them.
  • He tended to see the world as he wanted it to be, rather than as it was.

Selling the Unseen. Ellison's greatest skill was his ability to sell the unseen. He could make people believe in the power of relational databases, even though they were complex and difficult to understand. He did this by focusing on the benefits of the technology, not the technology itself.

The Oracle Way. The Oracle Way, to the extent that such a thing existed, was simply to win. How that goal was achieved was secondary. Sometimes Oracle succeeded by writing good programs, delivering them on time, and making sure they worked as promised. But Ellison was also known to make grand claims for his products only to deliver them months or years late or not at all.

5. The Importance of a Partner: The Ellison-Miner Dynamic

"In the realm of technology, I was always willing to listen to what Bob thought."

A Complementary Partnership. The relationship between Larry Ellison and Bob Miner was one of the most important in the history of Silicon Valley. While Ellison was the visionary and the salesman, Miner was the technical genius who made the products work.

  • Ellison was the sizzle, and Miner was the steak.
  • Ellison peddled the product, and Miner built it.
  • Ellison recruited good people, and Miner got them to stay.

Different Personalities, Shared Goals. Ellison and Miner could not have been more different. While Ellison was always performing, always seeking attention, Miner kept his own counsel. While Ellison used his money to buy one fabulous house after another, Miner and his family continued to live in the same San Francisco Victorian that he had bought when he had nothing.

Mutual Respect and Loyalty. Despite their differences, Ellison and Miner respected and admired each other. Ellison valued Miner's technical ability, and Miner was amused by Ellison's antics. They were loyal to each other, and their partnership was a key factor in Oracle's success.

6. The Perils of Unchecked Growth: Oracle's Near Collapse

"We were basically implementers."

The Rush for Market Share. In the early days, Oracle was driven by a relentless pursuit of market share. Ellison was determined to make his company the leader in the relational database market, and he was willing to do whatever it took to achieve that goal.

  • The company often made grand claims for its products only to deliver them late or not at all.
  • It was known to ship software that was buggy or incomplete.
  • It often exaggerated the number of customers it had.

The Cost of Aggression. Oracle's aggressive sales tactics and its focus on growth at all costs eventually caught up with it. The company's financial practices were sloppy, and its customer service was poor. By 1990, Oracle was on the verge of collapse.

A Lesson in Humility. The near collapse of Oracle forced Ellison to confront the consequences of his actions. He had to learn that success was not just about winning but also about building a sustainable business. He had to learn that he could not do everything himself and that he needed to rely on others.

7. The Network Computer Vision: Ellison's Challenge to Microsoft

"I think, perhaps, he saved Western civilization, and he had incredible courage to stand alone and support unbelievably unpopular issues."

A New Kind of Computer. Inspired by the emergence of the Internet and the World Wide Web, Ellison laid out his vision for a new kind of computer: a five-hundred-dollar box that people could use to send electronic mail and crawl around the Web.

  • His premise was that personal computers were ridiculously expensive and complex.
  • The network computer would not depend on Microsoft software to make it work.
  • The price and ease of use of the NC would democratize computing.

A Challenge to Microsoft. Ellison's vision for the network computer was a direct challenge to Microsoft, the dominant force in the personal computer market. He wanted to "stick it to Bill" and create a new kind of computing that would not depend on Microsoft software.

A Visionary or Just Blowing Smoke? The computer press was skeptical of Ellison's vision, and many people doubted that the network computer would ever be a success. But Ellison's idea inspired a lot of companies to begin developing cheap computers, and it helped to shape the future of personal computing.

8. The Human Side of Tech: Love, Loss, and Legacy at Oracle

"I wish I was married. . . . It's nice to go through life with shared experiences."

Personal Struggles. Ellison's personal life was often as tumultuous as his business life. He had been married and divorced three times, and he was known for dating a series of much younger women, most of whom worked at Oracle.

  • He longed for close attachments but found them difficult to maintain.
  • He thought of Oracle as his family, but it was not an especially close family.
  • He had few close friends, and people who had worked with him for years said they hardly knew him.

The Importance of Relationships. Despite his personal struggles, Ellison was capable of showing great concern and tenderness for his friends. He also valued loyalty and was generous with those who were loyal to him.

A Complex Legacy. Ellison's legacy is a complex one. He was a brilliant and innovative businessman who helped to shape the modern world. But he was also a flawed and contradictory figure who often put his own needs ahead of others.

9. The Enduring Power of a Compelling Narrative: Ellison's Greatest Creation

"I do not care so much for the principles I advocate as for the impression which my words produce & the reputation they give me."

The Power of Self-Promotion. Ellison was a master of self-promotion, and he used his skills to create a compelling narrative about himself and his company. He was a master of manipulating public opinion, and he was motivated largely by self-interest.

  • He was a masterful manipulator of public opinion.
  • He was motivated largely by self-interest.
  • His greatest cause, always, was Larry Ellison.

The Importance of a Story. Ellison understood that people are drawn to stories, and he used this knowledge to his advantage. He created a narrative about Oracle that was both compelling and believable, even if it was not always entirely true.

The Enduring Myth. Ellison's story is a myth of his own making. He was a self-made man who overcame adversity to achieve astonishing success. He was a visionary who saw the future of computing before anyone else. He was a ruthless competitor who was prepared to do whatever it took to win. And he was a complex and contradictory figure who was both admired and despised.

Last updated:

FAQ

What's The Difference Between God and Larry Ellison about?

  • Focus on Larry Ellison: The book provides an in-depth exploration of Larry Ellison, co-founder of Oracle Corporation, examining his life, personality, and business practices.
  • Oracle's Evolution: It chronicles Oracle's journey from a small startup to a major player in the software industry, highlighting key challenges and successes.
  • Character Study: The narrative serves as a character study of Ellison, portraying him as a complex figure akin to Charles Foster Kane from Citizen Kane.

Why should I read The Difference Between God and Larry Ellison?

  • Silicon Valley Insights: The book offers valuable insights into the culture of Silicon Valley and the tech industry, appealing to those interested in technology and entrepreneurship.
  • Business Dynamics: Readers can learn about the dynamics of running a successful tech company, including marketing, product development, and customer relations.
  • Inspiration and Caution: It serves as both an inspiration for aspiring entrepreneurs and a cautionary tale about the personal costs of ambition and success.

What are the key takeaways of The Difference Between God and Larry Ellison?

  • Relational Database Impact: The book emphasizes the significance of relational databases, showcasing Ellison's role in this technological shift.
  • Marketing vs. Technology: It illustrates that effective marketing can sometimes outweigh technological innovation, as seen in Ellison's strategies.
  • Complex Personalities: The narrative reveals the complexities of Ellison's character, including his insecurities and relentless drive for success.

What are the best quotes from The Difference Between God and Larry Ellison and what do they mean?

  • Wealth Perspective: "If I pick up another billion this coming year, it has no meaning..." reflects Ellison's view that success is more about status than financial gain.
  • Pragmatic Business: "I cannot run this business and tell the truth to the customers. It's not possible." highlights Ellison's pragmatic approach, suggesting exaggeration is sometimes necessary.
  • Self-Centered Yet Not Selfish: "Larry is very self-centered, where everything revolves around Larry, but he's not selfish." captures the duality of Ellison's character.

How did Larry Ellison's childhood influence his career?

  • Adopted Background: Ellison was adopted, instilling in him a sense of needing to prove himself and a desire for acceptance and success.
  • Strained Father Relationship: His difficult relationship with his adoptive father fueled his ambition and drive to succeed.
  • Early Tech Interests: Growing up in a middle-class environment, Ellison developed interests in technology and programming, laying the foundation for his career.

How did Oracle Corporation evolve under Ellison's leadership?

  • Rapid Growth: Oracle experienced explosive growth, doubling its sales in many early years due to Ellison's vision and marketing strategies.
  • Product Development: The company focused on developing relational database software, revolutionizing data management.
  • Market Positioning: Under Ellison, Oracle became the second-largest independent software company, competing fiercely with Microsoft and IBM.

What role did competition play in Ellison's success?

  • Relentless Drive: Ellison's competitive nature pushed him to constantly strive for success, viewing business as a contest.
  • Marketing Strategy: He used competition as a marketing tool, positioning Oracle against larger companies like IBM and Microsoft.
  • Innovative Thinking: The competitive landscape encouraged Ellison to innovate and adapt, leading to Oracle's technological advancements.

What were some of the controversies surrounding Ellison and Oracle?

  • Exaggerated Claims: Ellison was known for making bold claims about Oracle's capabilities, leading to accusations of selling "vaporware."
  • Intense Work Culture: The high expectations at Oracle often led to employee burnout and dissatisfaction, raising questions about Ellison's management style.
  • Personal Life Scrutiny: Ellison's personal relationships and lifestyle choices often drew media attention, complicating his public image.

How did Larry Ellison's management style impact Oracle's success?

  • Aggressive Marketing Tactics: Ellison's approach involved bold marketing strategies that initially attracted customers but later led to dissatisfaction.
  • High-Pressure Environment: His leadership fostered a culture of fear and competition, pushing employees to meet unrealistic sales targets.
  • Visionary Yet Flawed: While Ellison's vision drove Oracle's growth, it also created vulnerabilities, as seen in financial missteps.

How did Oracle's relationship with IBM influence its trajectory?

  • SQL Standardization: IBM's endorsement of SQL as a standard language boosted Oracle's credibility and market share.
  • Competitive Pressure: The relationship created pressure for Oracle to innovate and improve its products.
  • Market Dynamics: Aligning with IBM's strategies helped Oracle gain a competitive edge but also required navigating complexities.

How did Larry Ellison's personal life intersect with Oracle's business challenges?

  • Emotional Toll: Ellison's personal struggles, including a tumultuous marriage, affected his leadership and decision-making.
  • Public Perception: His lifestyle and persona often drew scrutiny, overshadowing Oracle's business achievements.
  • Resilience and Recovery: Despite setbacks, Ellison's determination to rebuild Oracle demonstrated his resilience.

What was the significance of the network computer (NC) in The Difference Between God and Larry Ellison?

  • Vision for the Future: The NC represented Ellison's vision of a new computing paradigm, emphasizing network-centric devices.
  • Market Disruption: The NC aimed to challenge the dominance of personal computers, positioning Oracle as a leader.
  • Strategic Partnerships: Its development involved collaborations with major companies, highlighting the importance of alliances.

Review Summary

3.93 out of 5
Average of 100+ ratings from Goodreads and Amazon.

The Difference Between God and Larry Ellison receives mixed reviews, with an average rating of 3.93/5. Readers appreciate the insights into Oracle's history and Ellison's complex personality, praising the author's engaging writing style. Critics find the book biased, focusing on Oracle's shortcomings and Ellison's flaws. Some readers note the book's dated content, ending in 1997. Overall, reviewers find Ellison a fascinating, if controversial, subject, highlighting his visionary approach to business and technology, as well as his aggressive and sometimes unethical tactics.

Your rating:
4.45
45 ratings

About the Author

Mike Wilson is a journalist and author who wrote "The Difference Between God and Larry Ellison," a biography of Oracle's founder. Wilson conducted extensive research and interviews, including four conversations with Ellison himself, to provide a comprehensive look at the tech mogul's life and career. His writing style is described as witty and engaging, though some readers perceive a bias against Ellison. Wilson's work offers insights into Oracle's early history and Ellison's business strategies, as well as his personal life and relationships. The book, published in 1997, has been praised for its detailed account of Oracle's rise in the tech industry, though it lacks coverage of more recent events.

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