The E-Myth Manager

1. The E-Myth Manager: Redefining Management for Success

To become an E-Myth Manager, you must embark upon a process of discovery and shed the skin the organization has demanded you grow to uncover within yourself the best Manager you can and want to be.

Shift in mindset. The E-Myth Manager approach represents a fundamental shift in how we think about management. It's not about controlling people or processes, but about fostering an entrepreneurial spirit within the organization. This approach encourages managers to:

• Think like owners, not employees
• Focus on creating systems, not just following them
• Prioritize personal growth alongside organizational growth

Entrepreneurial focus. E-Myth Managers treat their departments or divisions as if they were independent businesses. This mindset allows them to:

• Take full accountability for results
• Innovate and improve processes continuously
• Align personal goals with organizational objectives

2. Primary Aim: Aligning Personal Vision with Organizational Goals

Your Primary Aim is a statement of what you wish your life to look like when it's finally done.

Self-awareness is key. Developing a Primary Aim requires deep introspection and clarity about one's life goals. It goes beyond career objectives to encompass:

• Personal values and beliefs
• Long-term life aspirations
• Desired impact on the world

Alignment with work. Once a Primary Aim is established, E-Myth Managers can evaluate how their current role and organization align with their personal vision. This alignment leads to:

• Greater job satisfaction and motivation
• More meaningful contributions to the organization
• A sense of purpose in daily work

3. Strategic Objective: Creating a Differentiated Business Model

Your Strategic Objective defines clearly what your organization's reality will be when it is finished.

Visionary planning. The Strategic Objective is a comprehensive plan that outlines:

• The unique promise your organization makes to its customers
• How your organization will differentiate itself in the market
• Specific, measurable goals for growth and success

Stakeholder consideration. A well-crafted Strategic Objective takes into account the needs and expectations of:

• Customers
• Employees
• Suppliers
• Lenders

It addresses how the organization will meet these stakeholders' visual, emotional, functional, and financial preferences.

4. Financial Strategy: Understanding and Managing Real Money

Income is the money that everyone is paid. Profit is what's earned after everyone is paid. And equity is what the business is worth.

Real money mindset. E-Myth Managers must shift from thinking about institutional or "funny" money to real, tangible financial resources. This involves:

• Understanding the true costs of operations
• Treating organizational funds as if they were personal
• Making decisions based on financial realities, not abstractions

Three types of money. E-Myth Managers focus on:

1. Income: Ensuring fair compensation for all
2. Profit: Generating funds for growth and reinvestment
3. Equity: Building long-term value in the organization

By educating all employees about these concepts, managers create a more financially aware and responsible team.

5. Organizational Strategy: Structuring Work, Not People

You do not organize people—you organize work.

Systems-based approach. The E-Myth organizational strategy focuses on creating efficient systems and processes, rather than building hierarchies of people. This involves:

• Designing workflows that achieve organizational goals
• Creating roles based on work requirements, not individuals
• Continuously improving processes for better results

Promise and process. E-Myth Managers ask two key questions:

1. What are we here to accomplish? (The promise)
2. What is the best way to fulfill it? (The process)

By answering these questions, managers can create a cohesive, purpose-driven organization that operates efficiently and effectively.

6. Management Strategy: Innovation, Quantification, and Orchestration

Innovation, quantification, and orchestration are the primary accountabilities of the E-Myth Manager.

Innovation. E-Myth Managers continuously seek new and better ways to achieve organizational goals. This involves:

• Identifying opportunities for improvement
• Encouraging creative problem-solving
• Fostering a culture of innovation throughout the organization

Quantification. Managers must measure and analyze results to make informed decisions. This includes:

• Establishing key performance indicators (KPIs)
• Regularly tracking and reviewing data
• Using insights to drive continuous improvement

Orchestration. The final step is to create repeatable systems that ensure consistent results. This involves:

• Documenting best practices
• Training employees on standardized processes
• Continually refining and updating systems based on feedback and results

7. People Strategy: Fostering Self-Management and Growth

People are simply unmanageable.

Self-management focus. Instead of trying to control employees, E-Myth Managers create an environment that encourages self-management. This involves:

• Providing clear expectations and goals
• Offering tools and resources for personal development
• Fostering a culture of accountability and ownership

Personal growth. E-Myth Managers recognize that employee development is crucial for organizational success. They support growth by:

• Encouraging self-awareness and introspection
• Providing opportunities for skill development
• Aligning personal goals with organizational objectives

8. The Work of the Organization vs. The Work of the Individual

The Work of the Organization provides each and every one of us with an organized process for continually reinventing it.

Organizational work. This focuses on the systems and processes that drive the business forward. It includes:

• Developing and refining operational procedures
• Implementing strategies to achieve organizational goals
• Continuously improving efficiency and effectiveness

Individual work. This centers on personal growth and development. It involves:

• Increasing self-awareness
• Developing empathy and understanding of others
• Improving essential skills for personal and professional success

By balancing these two types of work, E-Myth Managers create a dynamic, growth-oriented environment that benefits both the organization and its employees.

9. The Seven Essential Functions of an E-Myth Enterprise

Every E-Myth enterprise is composed of Seven Essential Functions.

Strategic functions:

1. Marketing: Defining the organization's promise and pricing strategy
2. Management: Determining how to fulfill the promise
3. Money: Managing financial resources and profit objectives

Tactical functions:
4. Lead Generation: Attracting potential customers
5. Lead Conversion: Turning prospects into buyers
6. Client Fulfillment: Delivering on the organization's promise

Leadership function:
7. CEO: Establishing the organization's vision and ensuring alignment across all functions

E-Myth Managers must understand and integrate these functions to create a cohesive, successful enterprise.

10. Developing the Five Essential Skills for Personal and Professional Growth

There are five essential skills through which the fivefold process of the Work of the Individual is enabled in our organization.

Core skills. E-Myth Managers focus on developing these essential abilities:

1. Concentration: Enhancing focus and attention
2. Discrimination: Improving decision-making and prioritization
3. Organization: Creating order from chaos
4. Innovation: Identifying and seizing opportunities
5. Communication: Effectively engaging with others

Continuous improvement. The development of these skills is an ongoing process, with individuals progressing through stages of:

• Apprenticeship
• Craftsmanship
• Mastery

By fostering these skills in themselves and their teams, E-Myth Managers create a culture of continuous learning and growth, driving both personal and organizational success.

Last updated: March 24, 2025