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The Laws of Charisma

The Laws of Charisma

How to Captivate, Inspire, and Influence for Maximum Success
by Kurt W. Mortensen 2010 208 pages
3.65
100+ ratings
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Key Takeaways

1. Charisma is a learnable skill that combines presence, core qualities, and communication

Charisma is the ability to easily build rapport, effectively influence others to your way of thinking, inspire them to achieve more, and in the process make an ally for life.

Charisma demystified. Contrary to popular belief, charisma is not an innate trait but a skill that can be learned and mastered. It involves a combination of presence (how you carry yourself), core qualities (your inner strengths), and communication skills (how you interact with others).

Components of charisma:

  • Presence: Passion, confidence, congruence, optimism
  • Core Qualities: Self-discipline, competence, integrity, courage
  • Communication: Presentation skills, storytelling, listening, rapport-building

By developing these components, anyone can enhance their charismatic appeal and increase their ability to influence others positively. The key is to approach charisma as a lifelong pursuit, continuously refining and adapting your skills to different situations and audiences.

2. Develop a commanding presence through passion, confidence, and optimism

When you have passion for something, you want to let everyone know about it. You want to convert as many people to your cause as possible.

Passion is contagious. A commanding presence starts with genuine passion for your ideas, beliefs, or goals. When you're truly passionate, it shows in your energy, body language, and tone of voice. This enthusiasm is infectious, drawing others to you and making them more receptive to your message.

Confidence and optimism amplify presence:

  • Project confidence through your posture, voice, and actions
  • Maintain a positive outlook, even in the face of challenges
  • Practice congruence between your words and actions
  • Cultivate a sense of positive power, rather than relying on force or coercion

Remember that confidence is not about being perfect or infallible. It's about believing in yourself and your message, while remaining open to feedback and growth. Combine this with an optimistic attitude, and you'll naturally exude a charismatic presence that attracts and inspires others.

3. Cultivate core qualities like self-discipline, competence, and integrity

To reach the top, we must practice self-discipline all the time. We can't say, "I've been good this week, so I'll slack off for a couple of days."

Self-discipline fuels success. Core qualities form the foundation of your character and are essential for long-term charismatic influence. Self-discipline is particularly crucial, as it enables you to consistently work towards your goals and maintain your standards, even when motivation wanes.

Key core qualities to develop:

  • Competence: Continuously expand your knowledge and skills
  • Integrity: Align your actions with your values
  • Courage: Face challenges and take calculated risks
  • Creativity: Cultivate innovative thinking and problem-solving
  • Focus: Maintain concentration on important tasks and goals

These qualities not only enhance your charisma but also contribute to your overall success and personal growth. By embodying these traits, you become a role model for others, inspiring them to improve themselves and follow your lead.

4. Master the art of delivery and communication to inspire and influence

Charismatic people have excellent communication skills that captive, inspire, and rivet their audience.

Effective communication is key. The way you deliver your message is often as important as the content itself. Charismatic individuals excel at presenting their ideas in a way that captures attention, stirs emotions, and motivates action.

Elements of powerful communication:

  • Presentation skills: Structure your message for maximum impact
  • Storytelling: Use narratives to make your points memorable
  • Eye contact: Engage your audience and convey sincerity
  • Listening: Show genuine interest in others' perspectives
  • Rapport-building: Create connections through empathy and understanding

Practice these skills consistently, adapting your approach to different audiences and situations. Remember that communication is a two-way street; being an attentive listener is just as important as being an engaging speaker.

5. Empower others through motivation, vision, and respect

Charismatic people get others to motivate themselves for the long term. They are able to help others visualize goals and make them feel they can attain those goals.

Inspire self-motivation. True charisma isn't about manipulating others; it's about empowering them to reach their full potential. By helping others see and believe in their own capabilities, you create a lasting positive impact and foster loyalty.

Ways to empower others:

  • Provide a compelling vision of the future
  • Offer genuine praise and recognition
  • Show respect for others' ideas and contributions
  • Create opportunities for growth and development
  • Foster a sense of purpose and meaning in their work

By focusing on empowering others, you not only enhance your charismatic influence but also create a positive ripple effect that extends far beyond your immediate interactions.

6. Harness subconscious triggers to enhance your charismatic appeal

Up to 95 percent of persuasion and influence involves a subconscious trigger.

Tap into the subconscious. Much of human decision-making and perception occurs at a subconscious level. By understanding and leveraging these subconscious triggers, you can significantly enhance your charismatic appeal.

Key subconscious triggers:

  • Verbal cues: Word choice, tone of voice, rate of speech
  • Nonverbal communication: Body language, facial expressions, gestures
  • Emotional states: Creating positive feelings and managing negative ones
  • Physical appearance: Grooming, attire, and overall presentation

Pay attention to these subtle cues in your interactions, and practice aligning them with your intended message. Remember that consistency between your verbal and nonverbal communication is crucial for building trust and credibility.

7. Avoid common pitfalls that repel people and diminish charisma

You can be offending and upsetting people and not even know you're doing it.

Awareness prevents repulsion. Even the most well-intentioned individuals can unknowingly engage in behaviors that push others away. By recognizing and avoiding these common pitfalls, you can maintain your charismatic influence and build stronger relationships.

Common charisma-diminishing behaviors:

  • Talking too much or dominating conversations
  • Appearing arrogant or know-it-all
  • Invading personal space or being overly familiar
  • Using outdated or manipulative persuasion techniques
  • Neglecting personal hygiene or appropriate attire
  • Displaying inconsistency between words and actions

Regularly seek feedback from trusted friends or colleagues about your behavior and its impact on others. Be open to constructive criticism and willing to make adjustments. Remember that charisma is an ongoing practice, and there's always room for improvement.

Last updated:

Review Summary

3.65 out of 5
Average of 100+ ratings from Goodreads and Amazon.

The Laws of Charisma receives mixed reviews, with an average rating of 3.66 out of 5. Many readers find it informative and well-organized, praising its practical tips for developing charisma. Some appreciate the short chapters and blind spot sections. However, critics argue it lacks depth and originality, repeating common self-help advice. Some find it tedious or overly simplistic. Overall, readers value its insights on personal development and leadership skills, though opinions vary on its effectiveness and uniqueness.

Your rating:

About the Author

Kurt W. Mortensen is a prominent expert in persuasion, motivation, and influence, with nearly two decades of experience studying and teaching the traits of exceptional achievers. As a sought-after consultant, trainer, and speaker, he combines scientific research with real-world studies and stories to inform and inspire audiences. Mortensen has authored several books on influence and persuasion, including Maximum Influence and Persuasion IQ. His work focuses on understanding and teaching the mindset and habits of successful individuals, making him a leading authority in his field. Mortensen's approach blends scientific insights with practical applications, aiming to help people develop their persuasive abilities and achieve greater success.

Other books by Kurt W. Mortensen

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