The Regenerative Business

1. Regenerative businesses cultivate human potential for extraordinary outcomes

Human development builds a company's capacity to generate the thinking that will evolve its operations, industry, society, and world.

Unlocking human potential. Regenerative businesses focus on developing their people, not just their products. They create work environments that foster creativity, innovation, and personal growth. This approach allows companies to tap into the full potential of their workforce, leading to disruptive innovations and extraordinary outcomes.

Systemic impact. By cultivating human potential, regenerative businesses create ripple effects that extend beyond their own operations. They influence:

• Their industry by introducing new standards and practices
• Society by developing more engaged and capable citizens
• The world by addressing complex challenges through innovative solutions

These organizations recognize that investing in people is the key to long-term success and positive impact on a larger scale.

2. Internal locus of control, external considering, and personal agency drive innovation

Internal locus of control arises when people understand that they have full responsibility for their actions, how they experience the world, and the outcomes they produce for themselves and others.

Three core capabilities. Regenerative businesses foster three essential qualities in their employees:

1. Internal locus of control: Taking full responsibility for one's actions and outcomes
2. External considering: Caring deeply about the effects of one's actions on others
3. Personal agency: Taking initiative to create desired changes in the world

Cultivating innovation. By developing these capabilities, organizations create a workforce that is:

• Self-motivated and accountable
• Empathetic and customer-focused
• Proactive in identifying and solving problems

This combination of qualities creates an environment where innovation thrives, as employees feel empowered to take risks, consider diverse perspectives, and actively work towards improving products, services, and processes.

3. Initiative activation, developmental infrastructure, and change acceleration foster creativity

Initiative activation is a structured means for drawing out the inherent human tendency for personal agency, bringing it into the business and its endeavors.

Fostering creativity. Regenerative businesses implement three key elements to nurture creativity:

1. Initiative activation: Encouraging employees to take ownership of their work and pursue innovative ideas
2. Developmental infrastructure: Providing resources and support for continuous learning and growth
3. Change acceleration: Creating an environment that embraces and facilitates rapid transformation

Practical implementation. Organizations can foster these elements through:

• Structured work progression that allows employees to take on increasingly challenging roles
• Regular developmental events that focus on building critical thinking and problem-solving skills
• Self-directed work plans that align personal growth with company objectives
• A culture that celebrates and rewards innovative thinking and risk-taking

By integrating these practices, businesses create an ecosystem where creativity flourishes, leading to continuous innovation and adaptation to changing market conditions.

4. Eliminate toxic practices to pave the way for regenerative work design

Real change arises from the desire and agency of individuals who see an audacious possibility on their horizon and are willing to try almost anything to make it happen.

Identifying toxic practices. Many common business practices hinder innovation and personal growth. Some examples include:

• Hierarchical decision-making structures
• Performance reviews and incentive programs
• Standardized job descriptions
• Feedback systems that undermine self-reflection

Transformative approach. To create a regenerative work environment:

1. Critically examine existing practices and their underlying assumptions
2. Replace toxic practices with developmental alternatives that foster agency and creativity
3. Empower employees to take ownership of their work and personal growth
4. Create a culture that values continuous learning and adaptation

By eliminating these barriers, organizations pave the way for a more dynamic, innovative, and fulfilling work environment that aligns with the principles of regenerative business.

5. Evolve into strategic disruption through conscious shock and core team development

The purpose of the first phase of regenerative work design is to destabilize an organization by introducing a provocation that causes people to think from radically new perspectives.

Conscious shock. Introduce a deliberate disruption to challenge existing mindsets and practices. This could involve:

• Asking provocative questions about the company's purpose and identity
• Exposing employees to radically different perspectives or ways of working
• Challenging assumptions about customer needs and market dynamics

Core team development. Form a diverse, cross-functional team to:

• Develop and execute new business strategies
• Learn and apply innovative approaches to strategic thinking
• Share insights and new ways of working throughout the organization

This approach creates a ripple effect of change, awakening creative intelligence across the workforce and shifting the organization from a static to a dynamic mindset. The core team becomes the catalyst for transforming the entire business, fostering a culture of continuous innovation and adaptation.

6. Create a courageous culture that embraces uncertainty and purposefulness

Culture eats strategy for lunch.

Key cultural characteristics. A regenerative business culture embodies:

1. Imperturbability in the face of uncertainty
2. Purposefulness beyond reproach
3. Developmental means
4. Regenerative thinking
5. Unifying strategy
6. Self-to-self relationships

Fostering cultural change. To cultivate these characteristics:

• Encourage experimentation and risk-taking
• Align all activities with a clear, meaningful purpose
• Invest in continuous personal and professional development
• Use systemic frameworks to promote holistic thinking
• Develop a shared vision that unites all employees
• Foster authentic, non-hierarchical relationships

By intentionally shaping these cultural elements, organizations create an environment where employees are inspired to innovate, take ownership of their work, and contribute to the company's larger purpose. This culture becomes a powerful driver of sustained growth and adaptation in a rapidly changing business landscape.

7. Transform business processes to foster wakefulness and innovation

Process refers to how people think, act, and interact. Processes occur in real time, within the changing circumstances of the real world.

Process transformation. Shift from rigid procedures to dynamic processes that:

• Adapt to changing circumstances
• Encourage creative problem-solving
• Foster continuous improvement

Key process areas to transform:

1. Hiring: Focus on essence-to-essence connections and shared aspirations
2. Working: Emphasize collaborative, self-directed teams
3. Disciplining: Develop self-discipline through collegial relationships
4. Managing outputs: Take responsibility for downstream effects
5. Continuing education: Integrate learning into daily work
6. Celebrating accomplishment: Focus on systemic evolution and storytelling

By reimagining these processes, organizations create an environment where employees are constantly engaged, learning, and innovating. This approach allows businesses to remain agile and responsive to market changes while fostering a culture of continuous improvement and personal growth.

8. Design systems that develop people while improving business performance

Systems are means for managing and improving the effectiveness of the value-adding process in serving its purpose by matching patterns in a dynamic world, not ways to control behavior.

Developmental systems. Create integrated systems that simultaneously:

• Improve product offerings
• Enhance production methods
• Develop employee capabilities

Five critical system categories:

1. Managing: Increase value in reciprocal exchange with the external world
2. Site: Optimize dynamic flows of materials, equipment, and people
3. Operating: Improve performance across various aspects of the organization
4. Personnel: Grow people to evolve the organization's potential
5. Planning: Ensure production aligns with strategy, budget, and goals

By designing systems with these principles in mind, organizations create an environment where business improvement and personal development are inextricably linked. This approach leads to a more adaptable, innovative, and high-performing organization that can effectively respond to changing market conditions.

9. Implement flexible structures that support ongoing evolution and growth

Work design also uses structures to direct traffic, but in this case traffic is the ingenuity and decision making required to get work done.

Three types of regenerative structures:

1. Developmental thinking structures: Frameworks that shape and direct mental processes
2. Generative structures: Organizational designs that disrupt familiar ways of working
3. Manifestation structures: Systems that direct the flow of decisions, outcomes, and accountability

Implementing flexible structures:

• Replace rigid hierarchies with self-organizing teams
• Substitute job descriptions with self-defined roles
• Create cross-functional teams to address specific challenges or opportunities
• Implement frameworks that encourage systemic thinking and innovation

By adopting these flexible structures, organizations can maintain stability while fostering continuous evolution and growth. This approach allows businesses to remain agile and responsive to changing market conditions while empowering employees to take ownership of their work and contribute to the company's overall success.

Last updated: April 25, 2025