Facebook Pixel
Searching...
English
EnglishEnglish
EspañolSpanish
简体中文Chinese
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
Bahasa IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
The Rugged Entrepreneur

The Rugged Entrepreneur

What Every Disruptive Business Leader Should Know
by Scott Andrew 2021 239 pages
3.87
50+ ratings
Listen
7 minutes

Key Takeaways

1. Develop a fervent work ethic as the foundation of success

"Genius is one percent inspiration and ninety-nine percent perspiration."

Work ethic is paramount. A fervent work ethic is the cornerstone of entrepreneurial success. It involves not just working hard, but working with burning intensity and energy. Successful entrepreneurs often develop this trait early in life, through experiences like helping on a family farm, playing competitive sports, or taking on challenging jobs.

Embrace the grind. This intense work ethic manifests in various ways:

  • Rising early (many successful entrepreneurs start their day around 5:30 AM)
  • Putting in long hours
  • Taking on multiple responsibilities
  • Continuously learning and improving skills

Lead by example. A strong work ethic is contagious. When leaders demonstrate unwavering commitment to their work, it inspires their teams and creates a culture of excellence within the organization.

2. Balance humility and healthy pride to foster growth

"If you compare yourself with others, you may become vain and bitter; for always there will be greater and lesser persons than yourself."

Humility opens doors. Humility is the key to unlocking universal wisdom and fostering continuous growth. It allows entrepreneurs to:

  • Remain teachable and coachable
  • Admit mistakes and learn from them
  • Seek and accept critical advice
  • Build trusting relationships with team members and partners

Healthy pride drives success. While humility is crucial, a measure of healthy pride is equally important. This "Rugged Pride" involves:

  • Taking delight in accomplishments
  • Finding gratification in hard work
  • Accepting personal responsibility
  • Acknowledging and uplifting others' contributions

Strike a balance. The most successful entrepreneurs learn to balance humility and pride. This equilibrium allows them to:

  • Attract and retain top talent
  • Foster a positive organizational culture
  • Continuously improve themselves and their businesses
  • Build lasting, mutually beneficial relationships

3. Cultivate mental toughness to overcome challenges

"Mental toughness is to physical as four is to one."

Fortitudo mentis is essential. Mental toughness, or "fortitudo mentis," is a complex trait that enables entrepreneurs to face and overcome challenges. It involves:

  • Willpower
  • Resilience
  • Focus
  • Grit
  • Emotional control

Develop your MTQ. Your mental toughness quotient (MTQ) can be improved through intentional practice:

  • R: Reading to gain knowledge and perspective
  • A: Associating with positive, challenging individuals
  • I: Investing in personal development
  • S: Surrounding yourself with inspirational objects and people
  • E: Entertaining yourself in ways that strengthen your mind
  • M: Meditating to tap into universal wisdom
  • E: Educating others to solidify your own understanding

Apply mental toughness daily. A high MTQ enables entrepreneurs to:

  • Make crucial decisions under pressure
  • Navigate unexpected challenges
  • Lead teams through difficult times
  • Maintain focus on long-term goals despite short-term setbacks

4. Embrace faith as a powerful force in entrepreneurship

"Faith is the substance of things hoped for, the evidence of things not seen."

Understand faith's role. In entrepreneurship, faith goes beyond religious belief. It's about:

  • Confidence in oneself and one's vision
  • Trust in the process and the team
  • Belief in the face of uncertainty

Cultivate faith on multiple levels:

  1. Personal: Develop unwavering belief in your abilities and vision
  2. Individual: Foster faith in team members and partners
  3. Group: Build a culture of faith within your organization
  4. Global: Inspire faith in your brand and mission among customers and stakeholders

Harness faith's power. A strong sense of faith enables entrepreneurs to:

  • Take calculated risks
  • Persevere through challenges
  • Inspire and motivate others
  • Make bold, innovative decisions

5. Sharpen your "Rugged Sight" for strategic decision-making

"The only thing worse than being blind is having sight but no vision."

Develop critical thinking. Rugged Sight combines critical thinking with the ability to communicate complex ideas simply. It involves:

  • Analyzing situations from multiple angles
  • Anticipating potential outcomes and challenges
  • Making informed, strategic decisions

Master business chess. Rugged Sight enables entrepreneurs to "play business chess" by:

  • Thinking several moves ahead
  • Anticipating competitors' actions
  • Adapting strategies to changing market conditions

Organize chaos. Another crucial aspect of Rugged Sight is the ability to organize chaos:

  • Identifying opportunities in turbulent situations
  • Adapting quickly to unexpected changes
  • Turning challenges into competitive advantages

6. Harness drive and purpose to fuel your entrepreneurial journey

"Some people want it to happen, some people wish it would happen, others make it happen."

Identify your drivers. Drive is the fuel that propels entrepreneurs forward. Common drivers include:

  • Escaping poverty or limited opportunities
  • Creating a better life for oneself and family
  • Achieving financial independence
  • Making a positive impact on the world

Discover your purpose. While drive gets you started, purpose gives your journey meaning:

  • Purpose often emerges as you progress in your entrepreneurial journey
  • It can evolve and expand over time
  • A clear purpose can inspire and motivate both you and your team

Align drive and purpose. When drive and purpose are in harmony, entrepreneurs can:

  • Overcome seemingly insurmountable obstacles
  • Inspire and lead others effectively
  • Create lasting, meaningful impact in their industries and communities

7. Master the art of organizing chaos for business breakthroughs

"Great things in business are never done by one person. They're done by a team of people."

Embrace chaos as opportunity. Successful entrepreneurs learn to see chaos not as a threat, but as a chance for innovation and growth. This involves:

  • Staying calm and focused in turbulent situations
  • Identifying hidden opportunities within chaotic environments
  • Adapting quickly to changing circumstances

Build adaptable teams. Organizing chaos requires a team effort:

  • Foster a culture of flexibility and resilience
  • Encourage creative problem-solving
  • Empower team members to make decisions and take initiative

Turn disruption into advantage. By mastering the art of organizing chaos, entrepreneurs can:

  • Outmaneuver competitors during times of industry upheaval
  • Create innovative solutions to complex problems
  • Build businesses that thrive in rapidly changing markets

Last updated:

Review Summary

3.87 out of 5
Average of 50+ ratings from Goodreads and Amazon.

The Rugged Entrepreneur receives mostly positive reviews, with readers praising its practical business advice and inspirational tone. Reviewers appreciate the author's personal experiences, the book's focus on developing essential entrepreneurial skills, and its applicability to both business and personal growth. Many find the concept of "Rugged Entrepreneurs" intriguing and value the emphasis on work ethic, pride, mental toughness, and faith. Some readers note that the book offers insights beyond business, serving as a guide for overall personal development and leadership.

Your rating:

About the Author

Carlton Scott Andrew is an accomplished entrepreneur and business leader. He earned a degree in Business Management and Economics from North Carolina State University and gained experience in corporate banking before becoming a serial entrepreneur. Andrew is the founder, chairman, president, and CEO of Retail Service Systems, Inc., which empowers entrepreneurs nationwide. He also founded Rugged Holdings, Multiple Organizations, and bioPURE Services. Andrew's extensive business experience and success in various ventures have positioned him as an authority on entrepreneurship, making him well-qualified to share insights on becoming a "Rugged Entrepreneur."

Download PDF

To save this The Rugged Entrepreneur summary for later, download the free PDF. You can print it out, or read offline at your convenience.
Download PDF
File size: 0.49 MB     Pages: 10

Download EPUB

To read this The Rugged Entrepreneur summary on your e-reader device or app, download the free EPUB. The .epub digital book format is ideal for reading ebooks on phones, tablets, and e-readers.
Download EPUB
File size: 3.21 MB     Pages: 7
0:00
-0:00
1x
Dan
Andrew
Michelle
Lauren
Select Speed
1.0×
+
200 words per minute
Create a free account to unlock:
Bookmarks – save your favorite books
History – revisit books later
Ratings – rate books & see your ratings
Unlock unlimited listening
Your first week's on us!
Today: Get Instant Access
Listen to full summaries of 73,530 books. That's 12,000+ hours of audio!
Day 4: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 7: Your subscription begins
You'll be charged on Nov 28,
cancel anytime before.
Compare Features Free Pro
Read full text summaries
Summaries are free to read for everyone
Listen to summaries
12,000+ hours of audio
Unlimited Bookmarks
Free users are limited to 10
Unlimited History
Free users are limited to 10
What our users say
30,000+ readers
“...I can 10x the number of books I can read...”
“...exceptionally accurate, engaging, and beautifully presented...”
“...better than any amazon review when I'm making a book-buying decision...”
Save 62%
Yearly
$119.88 $44.99/yr
$3.75/mo
Monthly
$9.99/mo
Try Free & Unlock
7 days free, then $44.99/year. Cancel anytime.
Settings
Appearance