Cracked it! How to solve big problems and sell solutions like top strategy consultants

What's Cracked It! about?

• Problem-Solving Focus: Cracked It! by Bernard Garrette is centered on teaching readers how to solve complex business problems effectively, similar to top strategy consultants.
• 4S Methodology: It introduces the 4S method, which includes four stages: State, Structure, Solve, and Sell, providing a structured approach to problem-solving.
• Real-World Applications: The book uses real-life case studies to illustrate these concepts, making it practical for business leaders and aspiring consultants.

Why should I read Cracked It!?

• Enhance Problem-Solving Skills: The book offers valuable frameworks and techniques to improve your ability to tackle complex business challenges.
• Learn from Experts: Written by Bernard Garrette, Corey Phelps, and Olivier Sibony, the authors bring extensive academic and consulting experience.
• Avoid Common Pitfalls: It helps readers identify and avoid common pitfalls in problem-solving, such as flawed problem definitions and confirmation bias.

What are the key takeaways of Cracked It!?

• Structured Approach: The 4S method emphasizes the importance of a disciplined process in problem-solving.
• TOSCA Framework: This framework is essential for clearly defining problems before attempting to solve them.
• Importance of Communication: Effectively selling your solution is as crucial as solving the problem itself, integrating communication into the problem-solving process.

What is the 4S method in Cracked It!?

• Four Stages: The 4S method consists of State (define the problem), Structure (organize the problem), Solve (analyze and find solutions), and Sell (communicate the solution).
• Iterative Process: It emphasizes that the process is iterative, allowing for revisiting and refining each stage as new insights are gained.
• Flexibility in Application: The method can be adapted to various contexts, making it versatile for different types of business problems.

How does the TOSCA framework work in Cracked It!?

• Five Elements: TOSCA stands for Trouble, Owner, Success criteria, Constraints, and Actors, guiding problem definition.
• Guides Problem Definition: This framework helps in formulating a clear and actionable problem statement, ensuring all critical aspects are considered.
• Iterative Refinement: Encourages revisiting and refining the problem statement as new information is gathered.

What are the five pitfalls of problem-solving discussed in Cracked It!?

• Flawed Problem Definition: Misdefining the problem can lead to irrelevant solutions.
• Solution Confirmation: Occurs when solvers only seek evidence supporting their initial hypotheses.
• Wrong Framework: Using an inappropriate framework can lead to ineffective solutions.
• Narrow Framing: Oversimplifying complex problems can result in overlooking viable solutions.
• Miscommunication: Poorly communicating solutions can lead to inaction, even if the solution is sound.

What is the difference between hypothesis-driven and issue-driven problem structuring in Cracked It!?

• Hypothesis-Driven: Starts with a candidate solution and tests it, which can lead to confirmation bias if not managed carefully.
• Issue-Driven: Involves breaking down the problem into smaller, MECE components without preconceived solutions.
• Use Cases: Hypothesis-driven is efficient with strong confidence in the hypothesis, while issue-driven is preferred for complex problems.

How can I apply the 4S method in my organization according to Cracked It!?

• Start with State: Begin by clearly defining the problem using the TOSCA framework.
• Structure the Problem: Use a hypothesis pyramid or an issue tree to organize the problem logically.
• Conduct Analyses: Perform analyses to test hypotheses or answer questions in your issue tree.
• Sell the Solution: Communicate findings and recommendations effectively, focusing on audience needs.

How does Cracked It! incorporate design thinking?

• Human-Centered Approach: Emphasizes empathy in problem-solving, aligning with design thinking principles.
• Iterative Process: Design thinking involves phases of empathizing, defining, ideating, prototyping, and testing.
• Real-World Applications: Provides examples of successful design thinking applications, encouraging a creative mindset.

What are some best practices for selling solutions as described in Cracked It!?

• Clear Core Message: Start with a clear core message when presenting solutions.
• Use of the Pyramid Principle: Structure presentations with a logical flow to persuade the audience effectively.
• Engaging the Audience: Use storytelling and interactive discussions to foster a collaborative environment.

What are some analytical frameworks mentioned in Cracked It!?

• Industry Frameworks: Analyze value drivers specific to an industry, such as the Five Forces model.
• Functional Frameworks: Versatile tools applicable across various business contexts, like market segmentation.
• Logical Decompositions: Use logical reasoning to break down problems into manageable components when frameworks are unavailable.

What are the best quotes from Cracked It! and what do they mean?

• “Good analysis is the heart of good problem solving.”: Emphasizes the importance of thorough analysis in developing effective solutions.
• “Prototyping is a highly iterative process.”: Encourages continuous refinement of ideas through prototyping.
• “The ultimate objective of solution selling isn’t to gain intellectual support for your solution, but to trigger action.”: Highlights the importance of clear communication and persuasive storytelling to motivate decision-makers.