Tom Hoobyar and Tom Dotz co-authored NLP: The Essential Guide to Neuro-Linguistic Programming.
Hoobyar was a successful businessman, having served as a high-tech CEO in Silicon Valley.
He later became an NLP practitioner with 35 years of experience, using his engineering background to approach the subject.
Hoobyar's writing style is described as conversational and easy to understand.
He frequently shares personal anecdotes and experiences from his business career to illustrate NLP concepts.
His approach combines practical business knowledge with NLP techniques, making the book accessible to a wide audience.
Hoobyar's expertise in both the corporate world and NLP contributes to the book's unique perspective.
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