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A Bigger Prize

A Bigger Prize

How We Can Do Better than the Competition
by Margaret Heffernan 2014 416 pages
3.86
100+ ratings
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Key Takeaways

1. Competition often leads to conformity, not innovation

"The problem with competitiveness like this is that, in requiring others to fail, it is fundamentally antisocial."

Conformity breeds mediocrity. In various industries, from music to pharmaceuticals, competition often leads to imitation rather than innovation. Companies rush to copy successful products, resulting in a sea of similar offerings. This trend is evident in the music industry's use of AutoTune, creating homogeneous sounds, and in the pharmaceutical industry's focus on "me-too" drugs that offer little therapeutic improvement over existing medications.

  • Examples of conformity:
    • AutoTune in music industry
    • "Me-too" drugs in pharmaceuticals
    • Copycat films and TV shows
    • Similar financial products leading to market crashes

The drive to compete can paradoxically stifle creativity and risk-taking. Businesses and individuals become so focused on beating their rivals that they lose sight of true innovation and problem-solving. This conformity not only limits progress but can also have severe consequences, as seen in the 2008 financial crisis where similar risky practices were adopted across the industry.

2. Intrinsic motivation trumps extrinsic rewards in education and work

"We say we want motivated, creative students—but we opt for methods and structures known to undermine both."

Internal drive outperforms external pressure. Research consistently shows that extrinsic rewards, such as grades, bonuses, or rankings, can actually diminish intrinsic motivation. This is particularly evident in education, where standardized testing and competitive grading systems often fail to inspire a love of learning or foster creativity.

  • Negative effects of extrinsic rewards:
    • Reduced intrinsic motivation
    • Decreased creativity
    • Focus on short-term goals over long-term learning
    • Increased stress and anxiety

In work environments, similar issues arise with performance-based pay and forced ranking systems. These can lead to decreased collaboration, increased stress, and a focus on short-term gains over long-term innovation. Instead, fostering environments that support autonomy, mastery, and purpose tend to produce more engaged, creative, and productive individuals.

3. Hypercompetitiveness can be detrimental to personal and professional relationships

"Hypercompetitive people compete in inappropriate situations because every social encounter represents an opportunity for power, control, or domination that can be either won or lost."

Excessive competition erodes relationships. Hypercompetitive individuals often struggle to form and maintain meaningful connections, both personally and professionally. Their constant need to "win" can alienate others and create toxic environments.

  • Effects of hypercompetitiveness:
    • Strained personal relationships
    • Difficulty collaborating at work
    • Increased stress and anxiety
    • Reduced empathy and social skills

In professional settings, hypercompetitiveness can lead to unethical behavior, such as withholding information or sabotaging colleagues. In personal relationships, it can manifest as constant one-upmanship or an inability to celebrate others' successes. Recognizing and managing competitive impulses is crucial for building healthy, supportive relationships in all areas of life.

4. Collaborative environments foster greater creativity and problem-solving

"Science is a team sport, but the rewards are individual. This is a big disconnect and a huge obstacle to career paths."

Cooperation trumps competition in innovation. Numerous examples across various fields demonstrate that collaborative environments tend to produce more creative solutions and innovations than highly competitive ones. This is particularly evident in scientific research, where the most groundbreaking discoveries often result from cross-disciplinary cooperation.

  • Benefits of collaborative environments:
    • Increased idea generation and cross-pollination
    • Better problem-solving through diverse perspectives
    • Reduced stress and improved well-being
    • Enhanced learning and skill development

Companies like W. L. Gore and Morning Star have demonstrated the power of collaborative, non-hierarchical structures in driving innovation and employee satisfaction. In education, Finnish schools have achieved remarkable results by prioritizing cooperation over competition. These examples highlight the potential for collaborative models to unlock human potential and drive progress.

5. Ranking systems and forced competition can stifle productivity and innovation

"If competition could be ratcheted down, if there were more jobs so scientists were not so desperate, things would be better. The degree of competition dictates the severity of the problem."

Forced rankings breed fear, not excellence. Many organizations, from schools to corporations, use ranking systems and forced competition to motivate performance. However, these systems often have the opposite effect, creating environments of fear, mistrust, and reduced creativity.

  • Negative effects of ranking systems:
    • Increased stress and anxiety
    • Reduced collaboration and information sharing
    • Focus on short-term metrics over long-term value
    • Decreased job satisfaction and increased turnover

In scientific research, the pressure to publish and compete for limited funding has led to a rise in retractions and questionable practices. In corporate settings, forced ranking systems like those used at Microsoft have been criticized for fostering a culture of internal competition that hampers innovation and teamwork. Alternative approaches that focus on individual growth and team success tend to produce better outcomes.

6. The "Matthew Effect" amplifies inequality in competitive systems

"The problem with the Matthew effect in science isn't that it is unfair; even scientists themselves don't seem too perturbed by issues of justice. What bothers them is that it doesn't produce great science."

Success breeds success, often unfairly. The Matthew Effect, where initial advantages lead to cumulative benefits, is evident in many competitive systems. This phenomenon can lead to increasing inequality and missed opportunities for innovation and progress.

  • Examples of the Matthew Effect:
    • Academic research funding and recognition
    • Corporate success and market dominance
    • Wealth accumulation and economic inequality
    • Social and professional networking opportunities

In science, this effect can lead to a concentration of resources and attention on a small group of researchers or institutions, potentially overlooking innovative ideas from less established sources. In business, it can result in market dominance by a few large companies, stifling competition and innovation. Recognizing and mitigating this effect is crucial for creating more equitable and productive systems.

7. Open-source and cooperative models can drive meaningful innovation

"We have big problems right now that science can solve. But if you look at the needs of society and the relative number of people doing high-quality science, just 0.1 percent of the population is an active scientist, and that's not enough!"

Collaboration accelerates progress. Open-source and cooperative models have demonstrated remarkable success in driving innovation and solving complex problems. These approaches harness the power of diverse perspectives and shared resources to tackle challenges that competitive models often struggle with.

  • Advantages of open-source and cooperative models:
    • Rapid knowledge sharing and iteration
    • Diverse problem-solving approaches
    • Reduced duplication of efforts
    • Democratization of innovation

Examples like the Mozilla Foundation in software development and the Medicines for Malaria Venture in pharmaceutical research showcase the potential of these models. By prioritizing shared goals over individual competition, these approaches can address societal needs more effectively and efficiently than traditional competitive models.

8. Cloning successful products often backfires, limiting true progress

"If Wall Street concocted a scheme whereby investors bought large amounts of pharmaceutical drugs and medical devices in order to profit from the resulting increase in price, making these essential items unaffordable to sick and dying people, society would be justly outraged."

Imitation stifles innovation. The tendency to clone successful products or strategies, rather than innovate, is prevalent across many industries. This approach, while seemingly safe, often leads to market saturation, reduced consumer choice, and missed opportunities for meaningful progress.

  • Consequences of product cloning:
    • Market oversaturation
    • Reduced consumer choice
    • Missed opportunities for innovation
    • Potential societal harm (e.g., in pharmaceuticals or finance)

In the pharmaceutical industry, the focus on "me-too" drugs diverts resources from developing truly innovative treatments. In finance, the cloning of investment strategies can lead to systemic risks, as seen in the 2008 financial crisis. Companies that prioritize genuine innovation, like Method in household products, demonstrate the potential for success through differentiation and problem-solving.

9. Altruism and shared purpose can be more motivating than competition

"We wanted to create work that had meaning, that made people feel they were contributing to something important. Altruism is very motivating."

Purpose drives performance. Contrary to the belief that competition is the primary motivator for high performance, many successful organizations have found that fostering a sense of shared purpose and altruism can be more effective in driving innovation and employee engagement.

  • Benefits of purpose-driven motivation:
    • Increased intrinsic motivation
    • Higher job satisfaction and retention
    • Greater creativity and problem-solving
    • Improved collaboration and teamwork

Companies like Method and Ocean Spray demonstrate how a focus on sustainability, social responsibility, and employee well-being can lead to both business success and positive societal impact. In education, approaches that emphasize learning for its own sake and societal contribution tend to produce more engaged and successful students. By aligning individual and organizational goals with broader societal benefits, these models tap into powerful motivational forces that competitive systems often overlook.

Last updated:

Review Summary

3.86 out of 5
Average of 100+ ratings from Goodreads and Amazon.

A Bigger Prize explores how competition often hinders progress and creativity, while collaboration leads to better outcomes. Reviewers praised Heffernan's compelling examples across various sectors, showing how competitive models promote conformity and cheating, while cooperative approaches foster innovation and trust. Many found the book enlightening and thought-provoking, appreciating its challenge to prevailing competitive mindsets. Some critics found it overly long or anecdotal. Overall, readers valued its insights on the benefits of collaboration over competition in solving complex problems.

Your rating:

About the Author

Margaret Heffernan is an accomplished entrepreneur, CEO, and author. Born in Texas and educated at Cambridge, she began her career at BBC Radio, producing documentaries and dramas. She later worked in television production, creating notable series for the BBC and A&E. After leading a trade association, Heffernan moved to the US, where she became involved in software and internet businesses. She has authored several books, including the award-winning "Wilful Blindness" and "A Bigger Prize." Heffernan is a sought-after speaker and advisor, known for her TED talks and writing for major publications like the Financial Times.

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