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Beyond Measure

Beyond Measure

The Big Impact of Small Changes
by Margaret Heffernan 2015 128 pages
3.74
1k+ ratings
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Key Takeaways

1. Creative Conflict: Embrace Constructive Disagreement

Truly creative conflict requires a complex array of personalities, backgrounds, thinking styles, and attitudes.

Cultivate diverse teams. Organizations thrive when they bring together individuals with varied experiences, skills, and perspectives. This diversity fuels productive disagreements that lead to better ideas and solutions.

Create a safe space for debate. Encourage open dialogue where team members feel comfortable challenging ideas and expressing dissenting opinions. Implement practices like:

  • Designating devil's advocates in meetings
  • Rotating leadership roles in projects
  • Practicing active listening and empathy

Learn from mistakes. Treat errors as learning opportunities rather than failures. Implement systems like:

  • A "Black Book of Mistakes" to document and share lessons learned
  • Open discussions about failures and their root causes
  • Celebrating attempts at innovation, even when they don't succeed

2. Social Capital: Build Trust and Connections

Social capital lies at the heart of just cultures: it is what they depend on—and it is what they generate.

Foster relationships. Encourage interactions that build trust and mutual understanding among team members. Implement practices such as:

  • Regular team-building activities
  • Cross-departmental projects
  • Mentor-mentee programs

Create shared experiences. Provide opportunities for employees to connect on a personal level. Consider:

  • Shared meals or coffee breaks
  • Volunteer activities or community service projects
  • Celebrating personal and professional milestones

Promote open communication. Establish channels for free-flowing information and ideas. Implement:

  • Regular town hall meetings
  • Anonymous suggestion boxes
  • Collaborative digital platforms

3. Physical Thinking: Respect Brain Limitations

Higher-order thinking—argument, skepticism, doubt—is cognitively expensive, requiring more of our brain's capacity.

Encourage monotasking. Recognize that multitasking reduces productivity and creative thinking. Implement:

  • Designated "focus time" periods
  • Tools to block digital distractions
  • Training on effective time management

Respect cognitive limits. Acknowledge that long hours don't equate to increased productivity. Consider:

  • Limiting work hours to 40 per week
  • Encouraging regular breaks and vacations
  • Promoting work-life balance

Optimize work environments. Design spaces that support both focused work and collaboration. Create:

  • Quiet zones for deep thinking
  • Collaborative spaces for group work
  • Areas for relaxation and rejuvenation

4. Smash Barriers: Connect with the Outside World

Being in a rich and open community is how you build and enrich the neural networks of your mind.

Encourage external engagement. Promote interactions with customers, partners, and the broader community. Implement:

  • Job shadowing or rotation programs
  • Customer immersion experiences
  • Partnerships with academic institutions or startups

Bring in outside perspectives. Regularly introduce fresh viewpoints to challenge existing assumptions. Consider:

  • Guest speakers or expert panels
  • Cross-industry collaborations
  • Diverse hiring practices

Promote continuous learning. Encourage employees to expand their knowledge beyond their immediate roles. Support:

  • Attendance at conferences or workshops
  • Subscriptions to industry publications
  • Internal knowledge-sharing sessions

5. Leaders Everywhere: Empower All Employees

In just cultures, no one needs permission to be creative or courageous.

Distribute decision-making. Empower employees at all levels to make meaningful contributions. Implement:

  • Flat organizational structures
  • Employee-led innovation initiatives
  • Decision-making frameworks that support autonomy

Recognize diverse forms of leadership. Appreciate that leadership can come from anywhere in the organization. Encourage:

  • Peer-to-peer recognition programs
  • Opportunities for employees to lead projects or initiatives
  • Mentoring programs that allow junior employees to share expertise

Foster a culture of accountability. Encourage employees to take ownership of their work and its impact. Promote:

  • Clear communication of goals and expectations
  • Regular feedback and performance discussions
  • Celebration of individual and team achievements

6. Expectations Drive Outcomes: The Pygmalion Effect

Expect great things and you are more likely to get them.

Set high expectations. Communicate belief in employees' potential to achieve exceptional results. Practice:

  • Setting ambitious but achievable goals
  • Providing resources and support to meet those goals
  • Regularly expressing confidence in team members' abilities

Avoid limiting labels. Refrain from categorizing employees in ways that might constrain their growth. Instead:

  • Focus on individual strengths and potential
  • Provide opportunities for skill development across various areas
  • Encourage employees to take on new challenges

Create a growth mindset culture. Foster an environment where continuous learning and improvement are valued. Promote:

  • Regular skill-building workshops
  • Celebrations of personal and professional growth
  • Sharing of learning experiences and insights

7. Power of Questions: Foster Curiosity and Innovation

Questions are the heart and soul of constructive conflict.

Encourage inquiry. Create an environment where asking questions is valued and rewarded. Implement:

  • "Question of the week" challenges
  • Workshops on effective questioning techniques
  • Recognition for employees who ask insightful questions

Use questions to drive innovation. Leverage questioning to uncover new ideas and solutions. Practice:

  • Starting meetings with thought-provoking questions
  • Using "What if?" scenarios to explore possibilities
  • Encouraging employees to question existing processes and assumptions

Develop a questioning toolkit. Equip employees with a range of question types to use in different situations. Include:

  • Open-ended questions to explore ideas
  • Clarifying questions to ensure understanding
  • Challenging questions to test assumptions

8. Time Management: Balance Focus and Wandering

To be truly productive, therefore, means to take time for quiet, focused work but also to find time to let your mind wander.

Create focused work time. Designate periods for deep, uninterrupted work. Implement:

  • "Quiet hours" where interruptions are minimized
  • Time-blocking techniques for important tasks
  • Tools to track and analyze productive work periods

Encourage mental wandering. Provide opportunities for creative thinking and reflection. Consider:

  • Walking meetings or brainstorming sessions
  • Meditation or mindfulness practices
  • Flexible work schedules that allow for personal "thinking time"

Optimize energy management. Recognize that managing energy is as important as managing time. Promote:

  • Regular breaks throughout the workday
  • Physical activity and exercise programs
  • Healthy eating and sleep habits

9. Diversity of Thought: Cultivate Different Perspectives

Without high degrees of social capital, you don't get the vigor of debate and exchange that hard problems demand.

Seek cognitive diversity. Assemble teams with varied thinking styles and problem-solving approaches. Implement:

  • Personality and cognitive style assessments
  • Cross-functional project teams
  • Diverse hiring practices that go beyond traditional demographics

Encourage dissent. Create an environment where challenging the status quo is valued. Practice:

  • Assigning devil's advocates in meetings
  • Rewarding constructive criticism
  • Implementing anonymous feedback channels

Promote intellectual humility. Foster a culture where admitting uncertainty and changing one's mind are seen as strengths. Encourage:

  • Leaders to openly acknowledge when they're wrong
  • Regular review and revision of decisions and strategies
  • Celebration of instances where new information led to better outcomes

10. Hackathons: Unleash Collective Intelligence

Hackathons surface leaders. These aren't identified by titles or status. They are the people who emerge from just cultures, thinking for themselves.

Organize regular hackathons. Create focused events where employees collaborate intensively on specific challenges. Consider:

  • Cross-functional hackathons to solve company-wide issues
  • Theme-based hackathons aligned with strategic priorities
  • Open-ended innovation hackathons to generate new ideas

Provide resources and support. Ensure participants have what they need to succeed. Offer:

  • Clear problem statements and objectives
  • Access to relevant data and tools
  • Mentorship from subject matter experts

Implement outcomes. Don't let hackathon ideas die after the event. Follow through by:

  • Allocating resources to develop promising ideas
  • Creating fast-track approval processes for hackathon projects
  • Recognizing and rewarding successful implementations

11. One More Thing: Go Beyond Expectations

What one more thing could I do to make these people happy?

Encourage extra effort. Inspire employees to go above and beyond in their work. Promote:

  • A "one more thing" mindset in customer interactions
  • Recognition for employees who consistently exceed expectations
  • Sharing of stories where small actions made a big impact

Foster a culture of continuous improvement. Encourage everyone to constantly look for ways to enhance their work. Implement:

  • Regular "improvement challenges" where employees suggest and implement small changes
  • A system for collecting and acting on employee ideas
  • Celebration of both big and small improvements

Empower personal initiative. Give employees the autonomy to take action when they see an opportunity. Support:

  • Decision-making frameworks that allow for quick action
  • Training on problem-solving and initiative-taking
  • A "forgiveness, not permission" approach to trying new ideas

Last updated:

Review Summary

3.74 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Beyond Measure receives mixed reviews, with many praising its insights on organizational culture and leadership. Readers appreciate the book's focus on small changes that can significantly impact workplace dynamics. Key themes include creative conflict, social capital, work-life balance, and distributed leadership. Some find the ideas thought-provoking and applicable, while others feel the content is too basic or lacking in actionable advice. The book's short length is seen as both a strength and weakness. Overall, it's considered a quick, accessible read that challenges conventional management practices.

Your rating:

About the Author

Margaret Heffernan is an accomplished entrepreneur, CEO, and author. Born in Texas and educated at Cambridge University, she began her career at BBC Radio, producing documentaries and dramas. Heffernan later became a television producer, creating award-winning series and music videos. After leading a trade association, she moved to the US, working on public affairs campaigns and in the tech industry. As CEO of multiple Internet businesses, she gained recognition in the media and technology sectors. Heffernan has written several acclaimed books on business and organizational behavior, including "Wilful Blindness" and "A Bigger Prize." Her TED talks have reached millions, and she continues to advise businesses and write for major publications.

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