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A Billion Wicked Thoughts

A Billion Wicked Thoughts

What the World's Largest Experiment Reveals about Human Desire
by Sai Gaddam 2011 416 pages
3.84
3k+ ratings
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7 minutes
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Key Takeaways

1. Male and female sexual desires are fundamentally different

"To encounter erotica designed to appeal to the other is to gaze into the psychological abyss that separates the sexes."

Distinct neural wiring. Men and women have different brain structures and hormonal influences that shape their sexual desires. The male brain is wired for visual stimuli and quick arousal, while the female brain has more complex psychological and emotional cues for arousal. This results in men being more interested in pornography and visual erotica, while women tend to prefer romance novels and erotic stories.

Evolutionary origins. These differences likely stem from evolutionary adaptations. Men evolved to quickly identify fertile mates based on visual cues, while women evolved to carefully select mates based on indicators of status, resources, and genetic quality. This explains why men are more easily aroused by visual stimuli, while women require more contextual and emotional cues.

2. Men's sexual cues are primarily visual and physical

"If you put little, warm holes in the wall of my house—given enough time, I'm going to have sex with it."

Visual stimuli dominate. Men's arousal is strongly tied to visual cues, particularly body parts associated with fertility and youth. The most common visual triggers include:

  • Breasts
  • Buttocks
  • Youthful facial features
  • Waist-to-hip ratio
  • Feet (for some men)

Quick arousal. The male brain is wired for rapid sexual response to visual stimuli. This "Elmer Fudd" response allows for quick identification of potential mates but can also lead to problematic behaviors like excessive porn use or exhibitionism.

3. Women's sexual cues are largely psychological and emotional

"The romance novel is a chronicle of female mate choice."

Complex arousal process. Women's sexual arousal typically involves a more complex interplay of psychological, emotional, and contextual factors. Key cues include:

  • Emotional connection
  • Feelings of being desired
  • Partner's social status
  • Personality traits like confidence and humor
  • Situational factors and setting

Detective agency analogy. The book describes women's arousal system as a "Miss Marple Detective Agency," carefully evaluating multiple cues before allowing arousal. This explains why women generally take longer to become aroused and are less visually oriented in their sexual interests.

4. The Internet reveals our true sexual interests

"Rule 34: If you can imagine it, it exists as Internet porn."

Unprecedented data. The Internet provides an unprecedented window into human sexual desires, free from social constraints. Analysis of search data, porn site traffic, and online erotica reveals patterns in what people actually seek out sexually when given anonymity and access.

Diversity and commonality. This data shows both the incredible diversity of human sexual interests and surprising commonalities across cultures. While niche interests exist, most people's desires cluster around a relatively small set of common themes and cues.

5. Evolutionary psychology explains many of our sexual preferences

"All modern women are the fruit of feminine caution."

Adaptive strategies. Many seemingly irrational or culturally variable sexual preferences can be explained as evolutionary adaptations. For example:

  • Male preference for youth and fertility cues
  • Female preference for high-status, resource-rich partners
  • Sperm competition explaining cuckolding fantasies
  • Differences in male and female promiscuity

Mating strategies. Both men and women evolved to pursue mixed mating strategies, balancing the benefits of long-term pair bonding with opportunities for advantageous short-term mating. This explains phenomena like female attraction to "bad boys" during ovulation.

6. Sexual fantasies and porn reflect innate desires

"Erotical illusions are unrecognized pinnacles of human imagination, as inventive and creative as the sushi in the Ginza district of Japan or the harmonizing melodies of the Beatles."

Fantasy as insight. Sexual fantasies and preferences in pornography offer insight into innate sexual desires shaped by evolution. Common themes reflect adaptive mating strategies and cues.

Creative combinations. Porn and erotica often combine multiple cues in novel ways, creating "erotical illusions" that strongly activate reward systems. Examples include:

  • Shemale porn combining feminine and masculine cues
  • Vampire romance combining danger and commitment
  • BDSM exploring dominance/submission dynamics

7. Gay male sexuality combines male and female cues

"Gay men are attracted to masculinity."

Blended cues. Gay male sexuality shows a unique combination of typical male cues (visual orientation, interest in casual sex) with some female-typical cues (attraction to masculine men, some submissive interests).

Hormonal influence. The authors hypothesize that gay male sexuality may result from atypical hormonal influences during prenatal development, leading to a mix of male and female-typical neural circuits for sexual desire.

8. Cultural influences shape but don't determine core sexual interests

"Culture does play an essential role in determining the exact form of a man's visual cues."

Cues vs. targets. While core sexual cues (e.g., male visual orientation) appear to be innate, culture strongly influences the specific targets of those cues. For example, preferred body types or status symbols vary across cultures.

Flexibility within limits. Human sexuality shows considerable plasticity, especially in women. However, this flexibility operates within the constraints of our evolved psychological mechanisms.

9. The brain's reward system drives sexual behavior

"Our cues release us, even as they bind us."

Neurochemical rewards. Sexual behavior is fundamentally driven by the brain's reward system, using neurotransmitters like dopamine to reinforce adaptive mating behaviors.

Cue-driven arousal. Sexual cues activate this reward system, explaining why certain stimuli (visual, psychological, or situational) can trigger strong arousal responses even in the absence of a real mating opportunity.

10. Understanding sexual cues can improve relationships

"By identifying and understanding one another's sexual cues, we can develop greater comfort, confidence, and compassion."

Bridging the gap. Recognizing the fundamental differences in male and female sexuality can lead to better communication and satisfaction in relationships. Partners can learn to provide the specific cues that activate their partner's arousal systems.

Self-knowledge. Understanding our own cues and their evolutionary origins can lead to greater self-acceptance and healthier sexual expression. It can also help individuals recognize potentially problematic desires and seek appropriate help if needed.

Last updated:

FAQ

What's A Billion Wicked Thoughts about?

  • Exploration of Desire: The book delves into human sexual desires using internet data, offering insights into what men and women find appealing.
  • Data-Driven Analysis: Authors Ogi Ogas and Sai Gaddam analyze vast amounts of online search data to understand sexual psychology, making it a unique study in sexology.
  • Male vs. Female Desires: It highlights differences in male and female sexual desires, shaped by societal and biological factors.

Why should I read A Billion Wicked Thoughts?

  • Unique Perspective: The book provides a fresh view on human sexuality using unfiltered internet data, challenging conventional wisdom.
  • Surprising Insights: Readers will discover unexpected findings about sexual preferences and the psychological underpinnings of desire.
  • Engaging Content: Complex ideas are presented in an engaging manner, accessible to both casual readers and those interested in psychology or sexuality.

What are the key takeaways of A Billion Wicked Thoughts?

  • Diverse Interests: Human sexual interests are incredibly diverse, with many exploring unconventional desires.
  • Internet's Role: The internet is a vast repository of human behavior, allowing unbiased analysis of sexual preferences.
  • Gender Differences: Men and women experience and express sexual desire differently, influenced by visual and emotional cues, respectively.

What are the best quotes from A Billion Wicked Thoughts and what do they mean?

  • “The Internet records the activities...”: Highlights the unprecedented access to behavioral data used to study human sexuality.
  • “The sexual brain is guaranteed...”: Suggests that findings about sexual desire may challenge societal norms.
  • “To encounter erotica designed...”: Reflects the exploration of fundamental differences in male and female sexual psychology.

How do Ogas and Gaddam use data in A Billion Wicked Thoughts?

  • Data Mining: They employ data mining techniques to analyze search queries and online behavior, offering a quantitative approach to sexual desire.
  • Comparative Analysis: Male and female desires are compared through examples, illustrating different arousal triggers.
  • Interdisciplinary Approach: Insights from psychology, neuroscience, and evolutionary biology create a comprehensive view of human sexuality.

How do male and female desires differ according to A Billion Wicked Thoughts?

  • Visual vs. Psychological Cues: Men are driven by visual stimuli, while women are influenced by emotional and psychological factors.
  • Power of Or vs. And: Male desire operates on the "Power of Or," while female desire requires multiple cues, the "Power of And."
  • Cultural Influences: Women’s desires are shaped by social and cultural contexts, making them more complex.

What role does the Internet play in understanding human sexuality in A Billion Wicked Thoughts?

  • Vast Data Source: The internet provides extensive data on human behavior, allowing unbiased observation of sexual interests.
  • Anonymity and Freedom: Online platforms enable anonymous exploration and expression of desires, leading to honest representation.
  • Changing Dynamics: The internet has revolutionized engagement with sexuality, making it more accessible and diverse.

What surprising findings are revealed in A Billion Wicked Thoughts?

  • Popularity of Kinks: Many kinks and unconventional desires are more common than previously thought, challenging societal norms.
  • Desire for Older Partners: Many women express interest in older men, reflecting a preference for maturity and stability.
  • Emotional Complexity: Women’s fantasies often involve emotional connections, highlighting the importance of context in female desire.

How does A Billion Wicked Thoughts address the concept of consent in sexual desire?

  • Complexity of Consent: Women’s fantasies may include coercion elements, but this doesn't equate to real-life non-consensual desires.
  • Fantasy vs. Reality: The book explores the distinction between fantasy and actual desire, emphasizing safe, fictional contexts.
  • Cultural Reflections: These fantasies reflect deeper psychological needs and societal pressures, not an endorsement of coercive behavior.

What implications does A Billion Wicked Thoughts have for understanding modern relationships?

  • Communication Gaps: Differences in expressing and experiencing desire can improve communication in relationships.
  • Evolving Norms: Insights help individuals navigate evolving societal norms around sexuality.
  • Empowerment through Knowledge: Understanding desire's psychological underpinnings can lead to healthier sexual dynamics.

How does A Billion Wicked Thoughts explain male sexual attraction?

  • Visual Cues Dominance: Men are primarily driven by visual stimuli, rooted in evolutionary biology.
  • Sperm Competition: Men seek multiple partners to ensure genetic legacy, driven by reproductive success.
  • Cultural Influences: Societal standards of beauty influence male preferences alongside biological factors.

What role does culture play in shaping sexual preferences according to A Billion Wicked Thoughts?

  • Cultural Norms and Standards: Cultural influences dictate attractiveness, varying across societies.
  • Impact of Media: Media shapes public perceptions and individual desires, creating trends in desirability.
  • Flexibility of Preferences: Cultural factors modify innate drives, leading to diverse sexual interests.

Review Summary

3.84 out of 5
Average of 3k+ ratings from Goodreads and Amazon.

A Billion Wicked Thoughts presents a data-driven analysis of human sexuality based on internet searches and online behavior. Readers found it fascinating, insightful, and well-written, praising its exploration of gender differences in sexual desires. However, some criticized its reliance on potentially unreliable data sources and oversimplified evolutionary explanations. The book's discussion of pornography preferences and romance novels was seen as both informative and controversial. While some readers appreciated its frank approach, others found it too generalized or lacking scientific rigor.

Your rating:

About the Author

Sai Gaddam PhD is a researcher and author specializing in neuroscience and human behavior. He completed his postdoctoral fellowship at Boston University's Center for Adaptive System, focusing on understanding complex systems. Sai Gaddam co-authored two books, including "A Billion Wicked Thoughts," which applies data analysis to explore human sexuality. His work combines insights from neuroscience, psychology, and big data to shed light on human desires and behaviors. Currently residing in Mumbai, Gaddam continues to contribute to the field of cognitive science through his research and writing.

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