Key Takeaways
1. Attention is the new currency, and it equals revenue (broadly defined).
Attention = Revenue!
The core principle. It's easy to get attention by doing something stupid, but successful "Attention Marketing" means getting attention that helps you. This attention can be translated into various forms of "revenue," not just dollars.
- Leads for your sales team
- Subscribers for your content
- Media features and publicity
- Better career opportunities
- New clients or partnerships
Beyond traditional advertising. In today's crowded marketplace, paying for advertising is less effective and more expensive. Mastering the art of getting attention allows you to bypass traditional costs and build brand awareness organically. This creates a world where people seek you out.
Measurable success. While hitting a "home run" is great, success often comes from accumulating many "little hits." Tracking attention metrics like social media followers, video views, or email signups can lead to bigger opportunities and ultimately, financial gain.
2. Becoming "That Guy" or "That Business" requires being memorable and building social equity.
Scott became a top example of “That Guy.”
Stand out from the crowd. "That Guy" or "That Business" is the one everyone notices, talks about, and wants to interact with. They are memorable because they do something unique, consistently, and in a way that resonates with their audience.
- Scott Ginsberg wore a name tag 24/7 ("Scott the Name Tag Guy")
- Gary Vaynerchuk built a wine empire and personal brand using social media
- Businesses like Apple, Twitter, and Zappos are "That Guy" in their industries
Social equity is powerful. Having a large network of engaged followers and connections on social media is often more valuable than a large advertising budget. These fans are willing to spread the word, providing unlimited, free promotion. This network can be leveraged for research, job hunting, referrals, and more.
Consistency and delivery. It's not enough to be an expert; you must consistently deliver your message in unique and engaging ways. Whether through blogs, videos, events, or stunts, finding multiple channels to reach your audience is key to building a strong, recognizable brand.
3. Outrageous marketing and thinking differently are powerful ways to get noticed.
Sometimes, just maybe, you’d be
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Review Summary
Attention! This Book Will Make You Money receives mixed reviews. Readers appreciate its interesting stories, marketing ideas, and real-world examples. Some find it useful for beginners in online marketing, while others consider it slightly dated. The book is praised for its insights on social media, brand marketing, and attention-grabbing techniques. However, critics note its jumbled structure and overuse of examples. Overall, readers value the author's experience and credibility, finding the book inspirational and idea-generating, despite some limitations in specific implementation strategies.
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