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Bull's-Eye

Bull's-Eye

The Power of Focus
by Brian Tracy 2015
3.7
500+ ratings
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Key Takeaways

1. Clarity, Focus, and Concentration: The Pillars of Success

You have the ability right now to achieve more than you ever have before, as long as you incorporate three essential mental skills into your life: clarity, focus, and concentration.

Clarity of purpose. Understanding who you are and what you want is crucial for success. This involves defining your values, vision, purpose, and mission. Clear goals provide direction and motivation, helping you stay focused on what's truly important.

Laser-like focus. Once you have clarity, focus your energy on your most important goals and activities. Eliminate distractions and prioritize tasks that align with your objectives. This laser-like focus helps you make significant progress towards your goals.

Unwavering concentration. Develop the ability to concentrate single-mindedly on a task until completion. This skill is essential for overcoming obstacles and achieving extraordinary results. Practice concentration daily to strengthen your mental muscles and improve your productivity.

2. Set Clear Goals and Make Detailed Plans

According to studies done at Yale and Harvard, eventually earn ten times as much as people without goals.

Write down your goals. The act of writing down your goals dramatically increases your chances of achieving them. Use the following steps to set effective goals:

  • Be specific about what you want
  • Make your goals measurable
  • Set deadlines for achievement
  • Create a detailed list of actions needed to accomplish each goal
  • Organize your list into a step-by-step plan

Identify your major definite purpose. This is your most important goal, the one that will have the greatest positive impact on your life. Focus on this goal above all others, and align your daily activities to support its achievement.

Take immediate action. Once you have a clear goal and plan, take the first step immediately. This builds momentum and helps overcome inertia. Remember, you can always see the next step, so keep moving forward one step at a time.

3. Prioritize Tasks Using the ABCDE Method

The contest is always between those activities that are "fun and easy" and those activities that are "hard and necessary." The question is always: Which is going to win?

Apply the ABCDE method. Prioritize your tasks using this system:

  • A: Must do - Essential tasks with serious consequences
  • B: Should do - Important but not as crucial as A tasks
  • C: Nice to do - Pleasant but inconsequential activities
  • D: Delegate - Tasks that can be done by others
  • E: Eliminate - Activities that add no value

Focus on high-value activities. Spend most of your time on A and B tasks, which have the greatest potential impact on your success. Resist the temptation to engage in low-value C tasks that provide immediate gratification but little long-term benefit.

Practice creative procrastination. Deliberately delay or eliminate low-priority tasks to free up time for your most important activities. This ensures you're always working on tasks that contribute significantly to your goals and success.

4. Develop Excellence Through Continuous Improvement

The more you like yourself, the better you do your work or anything else you attempt. The better you do your work, the more you like and respect yourself. Each one feeds the other.

Identify your area of excellence. Everyone has the potential to be excellent at something. Determine what your area of excellence is or should be, and commit to becoming very good in that area.

Practice deliberate improvement. Engage in deliberate practice to develop your skills:

  • Focus on improving one skill at a time
  • Set clear goals for skill improvement
  • Seek feedback and adjust your approach
  • Consistently practice and refine your skills

Embrace lifelong learning. Adopt the mindset of continuous and never-ending improvement (CANEI). Constantly seek new knowledge, methods, and techniques to enhance your skills and stay ahead in your field.

5. Expand Your Network and Build Meaningful Relationships

The quality of your relationships multiplied by the quantity of your relationships equals the quality of your life.

Be a joiner and networker. Actively seek opportunities to meet new people and expand your network. Join business clubs, attend industry events, and get involved in your community. The more people you know, the more opportunities you'll encounter.

Give before you take. Look for ways to help others without expecting anything in return. This approach builds goodwill and often leads to unexpected benefits in the future. Remember: "The more you give of yourself with no expectation of return, the more that will come back to you from the most unexpected sources."

Follow up and stay connected. After meeting new people, make it a habit to follow up promptly. Send a thank-you note, share relevant information, or offer assistance. These small gestures help build lasting relationships and keep you top-of-mind in your network.

6. Practice the Seven Behaviors of Effective Communication

Mary Kay Ash, the founder of Mary Kay Cosmetics, one of the most successful network marketing companies in the world, was famous for saying that you should imagine that every person you meet has a sign around their neck that reads "Make me feel important."

Master these seven behaviors:

  1. Avoid criticism, condemnation, and complaints
  2. Be agreeable and friendly
  3. Practice acceptance and smile often
  4. Express appreciation and say "thank you"
  5. Give sincere compliments and admiration
  6. Praise others for their accomplishments
  7. Pay attention and listen actively

Make others feel important. By consistently practicing these behaviors, you'll make others feel valued and respected. This, in turn, will strengthen your relationships and increase your influence.

Improve your listening skills. Focus on active listening by:

  • Facing the speaker directly
  • Maintaining eye contact
  • Avoiding interruptions
  • Asking clarifying questions
  • Paraphrasing to ensure understanding

7. Persist Through Adversity and Learn from Setbacks

"Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit."

Develop resilience. Your ability to bounce back from setbacks is a key determinant of success. View challenges as opportunities for growth and learning rather than insurmountable obstacles.

Stay calm and gather facts. When facing difficulties:

  1. Take a deep breath and remain composed
  2. Collect all relevant information before reacting
  3. Ask questions to fully understand the situation
  4. Look for the positive aspects or potential benefits
  5. Seek valuable lessons from each experience

Reframe setbacks as stepping stones. Recognize that many of life's greatest successes often emerge from initial failures or setbacks. Train yourself to see the potential good in every situation and use it as motivation to push forward.

8. Maximize Your Earning Potential by Developing Key Skills

Students graduating with liberal arts degrees lag behind with starting salaries less than half that amount.

Identify high-value skills. Research which skills are most in-demand and highly compensated in your industry. Focus on developing STEM (Science, Technology, Engineering, and Mathematics) skills, as these are often the most sought-after and well-paid.

Invest in continuous skill development. Commit to improving your skills throughout your career:

  • Set aside time each day for learning and practice
  • Attend workshops, seminars, and conferences
  • Read industry publications and books
  • Take online courses or pursue additional certifications

Ask the critical question. Regularly ask yourself: "What one skill, if I developed it and did it in an excellent fashion consistently, would have the greatest positive impact on my career?" Focus on mastering this skill to dramatically increase your value and earning potential.

Last updated:

Review Summary

3.7 out of 5
Average of 500+ ratings from Goodreads and Amazon.

Bull's-eye received mixed reviews, with an average rating of 3.70 out of 5. Some readers found it concise and motivating, praising its clear advice on goal-setting and productivity. Others criticized it for being repetitive, lacking depth, and offering generic advice. Positive reviewers appreciated its simplicity and actionable tips, while critics felt it rehashed common self-help concepts without providing new insights. Some readers found value in its reminders about focus and goal achievement, while others dismissed it as superficial and contradictory.

Your rating:

About the Author

Brian Tracy is a renowned author, speaker, and CEO of Brian Tracy International, specializing in personal and professional development. With over 30 years of experience, he has written more than 45 books and produced numerous audio and video programs. Tracy has consulted for over 1,000 companies and addressed millions of people worldwide through seminars and talks. His expertise spans economics, history, business, philosophy, and psychology. Tracy's popular training programs focus on teaching authors to write books and helping public speakers build successful careers. He is actively involved in community affairs and leads three companies based in San Diego, California.

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