Let My People Go Surfing

1. Embrace sustainable business practices to protect the environment

At Patagonia, the protection and preservation of the natural environment aren't just something we do after hours or when we finish our regular work; they're the reason we are in business.

Environmental stewardship as core business strategy. Patagonia's approach to business is rooted in the belief that protecting the environment is not just a side project, but the fundamental reason for its existence. This philosophy drives every aspect of the company's operations, from product design to manufacturing processes and corporate policies.

Balancing profit and planet. The company demonstrates that it's possible to run a successful business while prioritizing environmental concerns. By making sustainable choices throughout their supply chain, Patagonia proves that profitability and environmental responsibility are not mutually exclusive. Some key initiatives include:

• Using organic cotton and recycled materials in product manufacturing
• Implementing energy-efficient practices in facilities
• Encouraging repair and reuse of products to reduce waste
• Supporting environmental activism through corporate donations and employee engagement

2. Quality and functionality should drive product design

Function must dictate form.

Design philosophy. Patagonia's approach to product design is centered on creating high-quality, functional items that meet the needs of outdoor enthusiasts. This focus on functionality over fashion ensures that their products are built to last and perform well in challenging conditions.

Key design principles:

• Prioritize durability and longevity
• Focus on multi-functionality to reduce overall consumption
• Use materials that minimize environmental impact
• Continuously innovate to improve product performance and sustainability

By adhering to these principles, Patagonia has built a reputation for producing reliable, long-lasting products that resonate with environmentally conscious consumers.

3. Build a company culture that values work-life balance and employee well-being

We value employees who live rich and rounded lives.

Fostering a balanced work environment. Patagonia's corporate culture emphasizes the importance of employees having fulfilling lives both inside and outside of work. This approach not only benefits employees but also contributes to the company's success by fostering creativity, loyalty, and productivity.

Key elements of Patagonia's employee-centric culture:

• Flexible work hours to accommodate outdoor activities and personal interests
• On-site child care facilities to support working parents
• Encouragement of environmental activism and volunteering
• Emphasis on hiring passionate individuals who align with the company's values

This culture has helped Patagonia attract and retain talented employees who are committed to the company's mission and values.

4. Develop long-term relationships with suppliers and contractors

We do as much business as we can with as few suppliers and contractors as possible.

Building strong partnerships. Patagonia prioritizes developing deep, long-lasting relationships with its suppliers and contractors. This approach allows for better quality control, more efficient communication, and shared commitment to environmental and social responsibility.

Benefits of long-term partnerships:

• Improved product quality through collaborative problem-solving
• Greater transparency in the supply chain
• Shared investment in sustainable practices and technologies
• Increased reliability and consistency in production

By fostering these relationships, Patagonia ensures that its values and standards are upheld throughout its supply chain, contributing to the overall quality and sustainability of its products.

5. Use your business as a platform for environmental activism

We believe the accepted model of capitalism that necessitates endless growth and deserves the blame for the destruction of nature must be displaced.

Corporate activism. Patagonia leverages its business success and influence to advocate for environmental causes and challenge traditional capitalist models. The company sees itself not just as a producer of outdoor gear, but as a catalyst for positive environmental change.

Key activism strategies:

• Donating a percentage of sales to environmental causes
• Launching public awareness campaigns about environmental issues
• Supporting grassroots environmental organizations
• Encouraging employee activism and volunteerism

This approach has positioned Patagonia as a leader in corporate environmental responsibility and has inspired other companies to adopt similar practices.

6. Prioritize durability and repairability in product development

We make durable, high-quality goods that function well outdoors.

Longevity as a sustainability strategy. Patagonia emphasizes creating products that last for years, reducing the need for frequent replacements and minimizing overall consumption. This focus on durability is a key component of the company's environmental strategy.

Implementing durability and repairability:

• Using high-quality, long-lasting materials
• Designing products for easy repair and maintenance
• Offering repair services for Patagonia products
• Educating customers on proper care and repair of their gear

By encouraging customers to buy fewer, longer-lasting products, Patagonia challenges the fast-fashion model and promotes a more sustainable approach to consumption.

7. Be transparent about your company's environmental impact

We had to look within the company and reduce our own role as a corporate polluter.

Honest self-assessment. Patagonia acknowledges that even as an environmentally conscious company, its operations still have negative impacts on the planet. This transparency helps build trust with customers and motivates continuous improvement in sustainability efforts.

Transparency initiatives:

• Conducting and publishing environmental impact assessments
• Openly discussing challenges and failures in sustainability efforts
• Sharing best practices with other companies and industries
• Engaging customers in conversations about consumption and environmental responsibility

This commitment to transparency has helped Patagonia maintain credibility as an environmentally responsible company and push the broader industry towards greater accountability.

8. Invest in innovation to reduce your environmental footprint

We constantly evaluate the ideas of the moment for improving business processes—from MRP (materials resources plan), to just-in-time, to quick response, to self-managed teams, if we think these approaches may result in a better product delivered on time and at a reasonable cost.

Continuous improvement. Patagonia consistently invests in research and development to find more sustainable materials and production methods. This commitment to innovation helps the company stay at the forefront of sustainable business practices.

Areas of innovation focus:

• Developing new eco-friendly materials (e.g., recycled polyester from plastic bottles)
• Improving manufacturing processes to reduce waste and energy consumption
• Creating new product designs that minimize environmental impact
• Exploring circular economy models for product lifecycles

By prioritizing innovation in sustainability, Patagonia continues to push the boundaries of what's possible in environmentally responsible business practices.

9. Foster a diverse and passionate workforce

We hire slowly. We can afford to since we get an average of nine hundred applicants for each job opening.

Building a committed team. Patagonia's hiring philosophy focuses on finding individuals who are not only skilled but also passionate about the outdoors and environmental issues. This approach creates a workforce deeply committed to the company's mission.

Key hiring and workforce development strategies:

• Prioritizing diversity in hiring to bring in a range of perspectives
• Seeking out employees who are active users of Patagonia products
• Providing opportunities for employees to engage in environmental activism
• Encouraging continuous learning and professional development

This approach to building a workforce has resulted in a team that is highly engaged and aligned with Patagonia's values and mission.

10. Lead by example in corporate responsibility

We don't want someone who can just do a job; we want the best person for the job.

Setting industry standards. Patagonia strives to be a model for other businesses, demonstrating that it's possible to be profitable while prioritizing environmental and social responsibility. By leading by example, the company hopes to inspire broader change in the business world.

Ways Patagonia leads by example:

• Implementing sustainable practices beyond industry standards
• Sharing successes and failures openly to encourage learning
• Collaborating with other companies and organizations on environmental initiatives
• Advocating for policy changes that support environmental protection

Through these efforts, Patagonia has become a respected voice in the business community on issues of corporate responsibility and environmental stewardship.

Last updated: January 22, 2025