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Rewired

Rewired

The McKinsey Guide to Outcompeting in the Age of Digital and AI
by Eric Lamarre 2023 400 pages
3.96
100+ ratings
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8 minutes

Key Takeaways

1. Digital transformation is a continuous journey, not a one-time event

Business leaders will be digitally transforming their companies for the rest of their careers.

Ongoing evolution: Digital transformation is not a finite project but a continuous process of adapting to rapidly changing technologies and market conditions. It requires organizations to constantly evolve their capabilities, processes, and culture to remain competitive in the digital age.

Fundamental realities: Two key factors drive the continuous nature of digital transformation:

  1. Constant technological change: New technologies, architectural paradigms, and software development methods emerge regularly.
  2. Complexity of implementation: Transforming an organization's core operations and culture is challenging and time-consuming.

Value creation: Successful digital transformations can lead to significant financial rewards. For example:

  • Digital leaders in banking saw 8.2% annual growth in total return to shareholders, compared to 4.9% for laggards.
  • Top-performing companies achieve substantial improvements through digital practices, with 70% using advanced analytics for proprietary insights.

2. Develop a business-led roadmap to guide your digital transformation

Creating the transformation roadmap is the blueprint for a successful digital and AI transformation.

Strategic alignment: A well-crafted roadmap ensures that digital initiatives are aligned with business objectives and have clear value propositions. It helps prioritize efforts, allocate resources effectively, and maintain focus on high-impact areas.

Key components: An effective digital transformation roadmap should include:

  • Clear vision and objectives
  • Prioritized business domains for transformation
  • Specific digital solutions and use cases
  • Required capabilities and resources
  • Implementation timeline and milestones
  • Expected outcomes and success metrics

Executive commitment: The roadmap serves as a contract among leadership, requiring commitment to:

  • Invest in foundational enterprise capabilities
  • Allocate necessary resources (financial and human)
  • Drive cross-functional collaboration
  • Measure and track progress regularly

3. Build a digital talent bench through strategic hiring and upskilling

You can't outsource your way to digital excellence.

In-house expertise: Building a strong internal digital talent bench is crucial for developing competitive digital capabilities. This requires a combination of strategic hiring, upskilling existing employees, and creating an environment where digital talent can thrive.

Talent strategy:

  • Identify core digital roles and skills needed
  • Develop a compelling employee value proposition for digital talent
  • Create flexible career paths for both managerial and technical tracks
  • Implement continuous learning programs to keep skills current

Talent acquisition and retention:

  • Establish a dedicated Talent Win Room to drive digital talent initiatives
  • Streamline recruiting processes to compete for top talent
  • Offer competitive compensation and benefits packages
  • Foster a culture of innovation and continuous learning

4. Adopt an agile operating model to increase speed and flexibility

From doing agile to being agile.

Organizational agility: Implementing an agile operating model goes beyond adopting specific methodologies. It requires a fundamental shift in how work is organized, decisions are made, and value is delivered.

Key elements of agile transformation:

  1. Cross-functional teams (pods) with end-to-end accountability
  2. Iterative development and continuous improvement
  3. Empowered decision-making at the team level
  4. Focus on delivering customer value quickly

Scaling agile:

  • Digital factory model: For organizations starting their agile journey
  • Product and platform model: For more mature digital organizations
  • Enterprise-wide agility: For companies seeking to transform their entire operating model

5. Implement a decoupled technology architecture for innovation at scale

A distributed and decoupled architecture is needed to enable teams to assemble modular and reusable components.

Architectural principles: A modern technology architecture should support flexibility, stability, and speed to enable rapid innovation across the organization.

Key architectural shifts:

  1. From point-to-point to decoupled: Use APIs to enable flexible integration
  2. From manual to automated: Implement infrastructure as code and automated delivery pipelines
  3. From fixed to evolving: Adopt modular, best-of-breed components
  4. From batch to real-time: Leverage real-time data processing capabilities

Cloud adoption: Carefully consider which workloads to migrate to the cloud based on business value and feasibility. Implement a solid cloud foundation, including:

  • Base cloud capabilities
  • Isolation zones
  • Application patterns
  • FinOps capabilities for cost optimization

6. Embed data everywhere to enable data-driven decision making

Data products are the secret sauce for scaling.

Data as a strategic asset: Treating data as a product and embedding it throughout the organization enables faster, more informed decision-making and unlocks new sources of value.

Key data capabilities:

  1. Data strategy: Identify and prioritize high-value data domains
  2. Data products: Create reusable, high-quality data assets
  3. Data architecture: Implement a modern data platform (e.g., data lakehouse)
  4. Data governance: Establish clear ownership and quality standards

Data-driven culture: Foster a culture where data is used to inform decisions at all levels of the organization through:

  • Data literacy programs
  • Easy access to relevant data and analytics tools
  • Recognition and rewards for data-driven decision making

7. Drive adoption and scaling to realize the full value of digital solutions

Capturing value requires you to go beyond addressing user needs to changing the underlying business model.

Adoption focus: Successful digital transformations require as much effort on driving adoption and scaling as on developing solutions.

Key adoption strategies:

  1. User-centric design: Create solutions that address real user needs and pain points
  2. Change management: Implement targeted interventions to drive behavior change
  3. Business model adaptation: Identify and address broader organizational changes required for success

Scaling approach:

  • Design solutions for reusability and easy adaptation
  • Develop a structured replication method (assetization)
  • Choose appropriate scaling archetypes (linear waves, exponential waves, or big bang)
  • Invest in capabilities to support rapid scaling across the organization

8. Manage digital risks and build trust to ensure long-term success

Digital trust means confidence that an organization protects consumer data, enacts effective cybersecurity, offers trustworthy AI-powered products and services, and provides transparency around AI and data usage.

Digital trust imperative: As organizations become more digital and data-driven, managing risks and building trust with customers, employees, and regulators becomes crucial for long-term success.

Key digital trust capabilities:

  1. Risk triaging: Identify and prioritize digital risks
  2. Policy development: Establish comprehensive digital trust policies
  3. Operationalization: Embed controls into development processes and automate where possible
  4. Awareness and training: Build a culture of digital responsibility across the organization

Continuous improvement: Regularly assess and update digital trust practices to address evolving risks and stakeholder expectations. Proactively communicate efforts to build transparency and confidence with key stakeholders.

Last updated:

Review Summary

3.96 out of 5
Average of 100+ ratings from Goodreads and Amazon.

Rewired receives mixed reviews, with an average rating of 3.96 out of 5. Some readers praise its comprehensive guide to digital transformation, offering valuable insights for business leaders. Others criticize it for being too technical, lacking concrete examples, and filled with vague platitudes. Positive reviews highlight the book's strategic roadmap and actionable advice, while critics argue it's superficial and overly prescriptive. The book is seen as most useful for executives and high-level management in large organizations seeking to implement digital and AI strategies.

Your rating:

About the Author

Eric Lamarre, Kate Smaje, and Rodney Zemmel are the authors of "Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI." They are consultants at McKinsey & Company, a global management consulting firm. The authors leverage McKinsey's extensive research and expertise to provide strategic insights on digital transformation and AI implementation for businesses. Their work focuses on helping organizations adapt to technological changes, build digital capabilities, and maintain competitive advantage in the digital age. The authors' background in consulting informs their approach, offering practical advice and frameworks for business leaders navigating the complexities of digital transformation.

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