Eric Lamarre, Kate Smaje, and Rodney Zemmel are the authors of "Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI." They are consultants at McKinsey & Company, a global management consulting firm.
The authors leverage McKinsey's extensive research and expertise to provide strategic insights on digital transformation and AI implementation for businesses.
Their work focuses on helping organizations adapt to technological changes, build digital capabilities, and maintain competitive advantage in the digital age.
The authors' background in consulting informs their approach, offering practical advice and frameworks for business leaders navigating the complexities of digital transformation.
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