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Rich AF

Rich AF

The Winning Money Mindset That Will Change Your Life
by Vivian Tu 2023 336 pages
4.03
5k+ ratings
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Key Takeaways

1. Understand the Rich Mindset: Abundance, Entitlement, and Strategic Thinking

"Rich people are comfortable being entitled."

Abundance mindset. The wealthy approach money with confidence and optimism, believing there's always more to be made. This contrasts with the scarcity mindset many people have, fearing they'll never have enough.

Strategic entitlement. Rich people understand their value as customers and aren't afraid to negotiate or demand better service. They leverage their worth to get the best deals and opportunities.

Long-term thinking. The wealthy prioritize delayed gratification and focus on long-term gains over short-term pleasures. They're willing to invest time and effort now for bigger payoffs later.

2. Maximize Your Earning Potential: Negotiate, Network, and Know Your Worth

"You can only save as much as you earn, but you can always earn more."

Negotiate relentlessly. Always ask for more, whether it's salary, benefits, or perks. Prepare by researching market rates and your own value. Don't be afraid to walk away if an offer doesn't meet your worth.

Network strategically. Build relationships both within and outside your company. Attend industry events, join professional organizations, and maintain connections with former colleagues. A strong network can lead to better opportunities and higher earnings.

Diversify income streams. Consider side hustles or freelance work to supplement your main income. This can provide financial security and accelerate wealth-building.

  • Evaluate job offers holistically: salary, benefits, growth potential, work-life balance
  • Regularly update your skills to stay competitive in the job market
  • Seek mentors who can guide your career growth and advocate for you

3. Budget Wisely: Prioritize Saving and Investing Over Frugality

"Budgets aren't about slapping your hand out of the cookie jar. They're more like the recipe that allows you to have the biggest, fullest, most delicious jar of cookies that you can enjoy for the rest of your life."

Value-based spending. Focus on allocating money to things that truly bring you joy and align with your values, rather than mindlessly cutting all expenses. Identify your "non-negotiables" – items or experiences you're not willing to give up.

Automate your budget. Use multiple bank accounts to automatically allocate funds for different purposes (bills, savings, investments, discretionary spending). This reduces the mental load of budgeting and ensures you're consistently saving and investing.

Flexible approach. Choose a budgeting method that works for you, whether it's 50/30/20, zero-based, or another system. The key is to find a sustainable approach that you can stick with long-term.

  • Track your spending for a month to understand your habits
  • Categorize expenses as needs, wants, and savings/investments
  • Aim to increase your savings rate over time, but don't deprive yourself

4. Master the Art of Saving: Emergency Funds and High-Yield Accounts

"Saving will save your ass when you fuck up (or life fucks you over), and it will make your dreams come true when the time is right."

Emergency fund priority. Build an emergency fund covering 3-6 months of living expenses before focusing on other financial goals. This provides a crucial safety net for unexpected events.

High-yield savings accounts. Don't let your savings stagnate in low-interest accounts. Seek out high-yield savings accounts (HYSAs) that offer significantly better returns than traditional banks.

Sinking funds strategy. Create separate savings accounts for specific future expenses (vacations, home repairs, etc.). This prevents you from dipping into your emergency fund for non-emergencies.

  • Automate contributions to your emergency fund and sinking funds
  • Review and adjust your savings goals regularly as your life circumstances change
  • Consider laddering CDs (certificates of deposit) for longer-term savings goals

5. Invest Like the Wealthy: Diversify, Automate, and Think Long-Term

"Investing is basically putting your money into something that has the potential to grow in value over time."

Diversification is key. Spread your investments across different asset classes (stocks, bonds, real estate) to minimize risk. Consider low-cost index funds for broad market exposure.

Automate investments. Set up regular, automatic contributions to your investment accounts. This takes advantage of dollar-cost averaging and removes emotion from the process.

Long-term perspective. Don't panic over short-term market fluctuations. The wealthy understand that investing is a long game, and they stay the course through market ups and downs.

  • Start investing as early as possible to harness the power of compound interest
  • Regularly rebalance your portfolio to maintain your desired asset allocation
  • Educate yourself on basic investment concepts, but avoid trying to time the market

6. Leverage Credit and Debt to Your Advantage

"Debt is a tool, the same way that shovels are a tool. It's value-neutral, and can be used for very practical, constructive purposes."

Strategic use of credit cards. Maximize rewards and benefits while paying off balances in full each month. Choose cards that align with your spending patterns and financial goals.

Understand good vs. bad debt. Differentiate between debt that can help build wealth (e.g., a mortgage or business loan) and high-interest consumer debt that should be avoided or paid off quickly.

Debt repayment strategies. If you have high-interest debt, consider the debt avalanche method (focusing on highest interest rate first) or the debt snowball method (paying off smallest balances first for psychological wins).

  • Regularly check your credit report and work to improve your credit score
  • Consider consolidating high-interest debt to lower your overall interest rate
  • Use 0% APR balance transfer offers strategically, but be aware of transfer fees

7. Build Wealth Through Tax-Advantaged Accounts and Real Estate

"Tax-advantaged accounts are a way to pay less in federal taxes."

Maximize retirement accounts. Prioritize contributions to 401(k)s, IRAs, and other tax-advantaged retirement accounts. Take full advantage of any employer matching contributions.

Health Savings Accounts (HSAs). If eligible, utilize HSAs for their triple tax advantage: tax-deductible contributions, tax-free growth, and tax-free withdrawals for qualified medical expenses.

Real estate investment. Consider real estate as a wealth-building tool, whether through homeownership or rental properties. Leverage can amplify returns, but be aware of the risks and responsibilities.

  • Understand the differences between traditional and Roth accounts
  • Explore additional tax-advantaged options like 529 plans for education savings
  • Research local real estate markets and financing options before investing

8. Develop Solid-Gold Financial Habits for Lifelong Success

"The simplest way to get out of any scarcity mindset? First and foremost, you make more money."

Continuous financial education. Stay informed about personal finance topics and economic trends. Regularly reassess and adjust your financial strategies as your life circumstances and goals evolve.

Cultivate an abundance mindset. Challenge inherited beliefs about money that may be holding you back. Focus on opportunities for growth and wealth creation rather than limitations.

Practice financial self-care. Regularly review your finances, celebrate progress, and address any areas of concern. Don't be afraid to seek professional help when needed (financial advisors, tax professionals, etc.).

  • Set specific, measurable financial goals and track your progress
  • Surround yourself with financially savvy people who support your goals
  • Remember that small, consistent actions compound over time to create significant results

Last updated:

Review Summary

4.03 out of 5
Average of 5k+ ratings from Goodreads and Amazon.

Rich AF receives mixed reviews, with an overall rating of 4.03/5. Many praise its accessible approach to financial literacy, especially for beginners and marginalized communities. Readers appreciate the practical advice, relatable examples, and casual writing style. However, some criticize the book for its basic content, excessive slang, and alleged plagiarism of concepts. Critics also note the author's tone and generalizations about certain groups. Despite controversies, many consider it a solid introduction to personal finance, particularly for younger audiences.

Your rating:

About the Author

Vivian Tu is a financial expert and social media influencer who began her career as an equities trader at J.P. Morgan. She later worked at BuzzFeed in strategy sales before founding Your Rich BFF Media LLC. Tu achieved millionaire status by age 27 and has since focused on making financial literacy accessible to a wide audience. Her background in trading and marketing, combined with her entrepreneurial spirit, has positioned her as a prominent voice in personal finance education. Based in New York City, Tu leverages her professional experience and relatable persona to connect with younger generations seeking financial guidance.

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