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The Go-Giver Influencer

The Go-Giver Influencer

A Little Story About a Most Persuasive Idea (Go-Giver, Book 3)
by Bob Burg 2018 192 pages
4.27
500+ ratings
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Key Takeaways

1. Master Your Emotions: The Foundation of Genuine Influence

"As long as there are buttons, Jackson, people will push them. That's what people do."

Emotional mastery is crucial. The first step in genuine influence is learning to control your emotions. This doesn't mean suppressing them, but rather setting them aside to allow reasoned judgment to prevail. By doing so, you create a calm default setting that becomes your natural state in challenging situations.

Practical steps for emotional mastery:

  • Practice deep, diaphragmatic breathing
  • Visualize placing your emotions in the "passenger seat"
  • Regularly engage in activities that promote emotional balance (e.g., meditation, exercise)

Developing this skill takes time and repetition, but it's essential for effective communication and negotiation. When you master your emotions, you're better equipped to handle conflicts, make clear decisions, and influence others positively.

2. Step into Their Shoes: Empathy as a Powerful Tool

"Empathy isn't trying to figure someone out. It's not about reading the signs or analyzing the signals. Empathy is resonance."

Cultivate genuine empathy. To truly influence others, you must go beyond simply understanding their perspective – you need to feel what they're feeling. This level of empathy creates a powerful connection that forms the basis of effective communication and negotiation.

Techniques for developing empathy:

  • Practice active listening without interrupting
  • Ask open-ended questions to understand deeper motivations
  • Imagine yourself in the other person's situation, considering their challenges and goals

By resonating with others on an emotional level, you create trust and open the door to mutually beneficial solutions. This approach transforms negotiations from adversarial confrontations into collaborative problem-solving sessions.

3. Set the Frame: Control the Context of Interactions

"There's always a frame being set. Always. The only question is, Who will set it?"

Take initiative in shaping interactions. The frame of a conversation determines its tone and direction. By proactively setting a positive, collaborative frame, you can significantly influence the outcome of any interaction.

Strategies for effective frame-setting:

  • Begin conversations with a clear, positive intention
  • Use language that promotes collaboration rather than confrontation
  • Establish mutual respect and understanding from the outset

Remember that every gesture, word, and action contributes to the frame. By consciously shaping these elements, you can create an environment conducive to productive dialogue and mutually beneficial outcomes.

4. Communicate with Tact and Empathy: The Art of Genuine Connection

"Tact is the ability to speak to that place. Truthfully, yet at the same time, with compassion. Tact is the act of giving empathy a voice."

Balance truth with compassion. Effective communication requires more than just conveying information – it involves connecting with others on an emotional level while maintaining honesty and integrity. This delicate balance is the essence of tact.

Key elements of tactful communication:

  • Choose words carefully, considering their emotional impact
  • Express difficult truths with kindness and understanding
  • Listen actively and respond to both verbal and non-verbal cues

By communicating with tact and empathy, you create an atmosphere of trust and openness. This approach fosters genuine connections, making it easier to influence others positively and reach mutually satisfactory agreements.

5. Let Go of Being Right: Trust and Flexibility in Negotiations

"Sometimes you have to let go of having to be right, and just eat the pancakes."

Embrace flexibility and trust. Often, the biggest obstacle to successful negotiation is the need to be right. By letting go of this need and trusting in the process, you open yourself to creative solutions and unexpected opportunities.

Benefits of letting go:

  • Reduces tension and defensiveness in negotiations
  • Encourages collaborative problem-solving
  • Allows for more innovative and mutually beneficial outcomes

This approach requires a shift in mindset from winning an argument to finding the best solution for all parties involved. By trusting in the process and remaining open to different perspectives, you can often achieve outcomes that surpass your initial goals.

6. Gratitude: The Secret to Magnificent Success

"Gratitude is the secret to all magnificent success."

Cultivate a grateful mindset. Gratitude is not just a pleasant emotion – it's a powerful tool for achieving success in business and life. By focusing on what you're thankful for, you create a positive mindset that attracts opportunities and fosters genuine connections.

Ways to incorporate gratitude in business:

  • Regularly express appreciation to colleagues, clients, and partners
  • Recognize and celebrate small victories and contributions
  • View challenges as opportunities for growth and learning

A grateful attitude shifts your focus from what's lacking to what's abundant, creating a positive cycle of success and fulfillment. This mindset is contagious, inspiring others and creating a more positive work environment.

7. Collaboration Over Competition: The True Nature of Winning

"Winning in anything is really about collaboration."

Redefine winning as a collaborative effort. True success in business and life comes not from defeating others, but from working together to create value. This mindset shift transforms negotiations from zero-sum games into opportunities for mutual growth.

Principles of collaborative winning:

  • Focus on creating value for all parties involved
  • Seek win-win solutions rather than personal victories
  • View "competitors" as potential partners or collaborators

By adopting this perspective, you can turn adversarial situations into productive partnerships. This approach not only leads to better outcomes but also builds lasting relationships and a positive reputation in your industry.

8. The Power of Positive Persuasion: Influence for Mutual Benefit

"Persuasion is getting someone to do what they want to do, for their reasons."

Focus on mutual benefit. Positive persuasion is about aligning your goals with those of others, rather than manipulating them to do what you want. This approach creates lasting influence and sustainable relationships.

Key elements of positive persuasion:

  • Understand the other person's motivations and desires
  • Present your ideas in terms of their benefits
  • Create a sense of partnership rather than opposition

By focusing on how your proposal benefits the other party, you create a natural motivation for them to agree. This approach builds trust and goodwill, making it easier to influence others positively in future interactions.

Last updated:

Review Summary

4.27 out of 5
Average of 500+ ratings from Goodreads and Amazon.

The Go-Giver Influencer receives mostly positive reviews, with readers praising its engaging storytelling and valuable business lessons. Many appreciate the book's focus on influence, negotiation, and win-win outcomes. Some readers found it less impactful than previous books in the series, citing abrupt endings or oversimplified solutions. However, most reviewers commend the book for its practical advice on communication, empathy, and building relationships in business. The book's short length and memorable principles are frequently highlighted as strengths.

Your rating:

About the Author

Bob Burg is a renowned business speaker and author who shares insights on success in the corporate world. He presents to international audiences, including Fortune 500 companies and direct sales organizations. Burg advocates for the Free Enterprise system, believing financial success correlates with serving others. He is involved in charitable work, serving as a founding board member of Club 100, which supports underprivileged youth. An animal lover, Burg has also contributed to the Humane Society in Jupiter, Florida. His expertise lies in providing valuable information to help businesspeople thrive in today's competitive landscape.

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