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The Long View

The Long View

Career Strategies to Start Strong, Reach High, and Go Far
by Brian Fetherstonhaugh 2016 246 pages
3.76
100+ ratings
Business
Self Help
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Key Takeaways

1. Careers are marathons, not sprints: Plan for a 45+ year journey

"Careers last much longer than people think—forty-five years or more—and are likely to get even longer in the future."

Long-term perspective. Careers are evolving into extended journeys, often spanning over 45 years. This shift requires a fundamental change in how we approach career planning. Instead of focusing solely on immediate gains or short-term promotions, it's crucial to adopt a long-term perspective.

Three distinct stages. A typical career can be divided into three major stages, each lasting about 15 years:

  • Stage One: Start Strong (Years 1-15) - Focus on discovery, learning, and building a foundation
  • Stage Two: Reach High (Years 16-30) - Identify and leverage your strengths, make significant contributions
  • Stage Three: Go Far (Years 31-45+) - Share wisdom, mentor others, and potentially reinvent yourself

Understanding these stages allows for better strategic planning and helps set realistic expectations for each phase of your career journey.

2. Fuel your career with skills, experiences, and relationships

"Truly successful long-term careers are propelled by fuel. The smart strategy is to accumulate fuel throughout your career, to constantly refresh it, and to expend it wisely."

Three types of fuel. Career fuel comes in three essential forms:

  1. Transportable skills: Abilities that can be carried from job to job and industry to industry
  2. Meaningful experiences: Diverse challenges that build adaptability and broaden perspective
  3. Enduring relationships: A network of contacts, mentors, and collaborators that support your growth

Continuous accumulation. The key to a successful career is to constantly acquire and refresh these fuels. This ongoing process ensures you remain adaptable, relevant, and well-connected throughout your career journey.

Strategic utilization. It's not enough to simply accumulate fuel; you must also learn to use it wisely. This involves recognizing when to leverage specific skills, draw upon past experiences, or tap into your network for support and opportunities.

3. Navigate career stages: Start strong, reach high, and go far

"Stage One is the time to start strong. Your career efforts must be focused on discovery and equipping yourself for the long journey ahead."

Stage One: Start Strong.

  • Focus on learning and exploration
  • Build a diverse skill set and network
  • Embrace challenges and opportunities for growth

Stage Two: Reach High.

  • Identify and leverage your unique strengths
  • Seek opportunities for significant impact and leadership
  • Cultivate expertise in your chosen field

Stage Three: Go Far.

  • Share knowledge and mentor others
  • Consider new challenges or career reinvention
  • Balance achievement with personal fulfillment

Each stage requires a different approach and mindset. By understanding the goals and challenges of each phase, you can make strategic decisions that align with your long-term career objectives.

4. Invest time wisely: Balance work, learning, and personal growth

"By looking at how we actually invest our time, we learn where we are placing emphasis, and what seems to be yielding the outcomes we are looking for."

Time as investment. View your time as a valuable resource to be invested wisely. Just as financial investments require careful allocation, your time should be distributed thoughtfully across various activities that contribute to your overall career success and personal fulfillment.

Personal Time Portfolio. Create a "Personal Time Portfolio" to visualize how you're allocating your time:

  • Work: Core job responsibilities
  • Learning: Skill development, education, and training
  • Family and relationships: Time with loved ones
  • Health and wellness: Physical and mental well-being
  • Community involvement: Volunteering and social contributions
  • Personal interests: Hobbies and passions

Regularly review and adjust your time portfolio to ensure it aligns with your current goals and long-term aspirations. This practice helps identify areas that may be neglected or overemphasized, allowing for more balanced and intentional time management.

5. Find your sweet spot: Align passions, strengths, and market demand

"Keep asking those three hard questions: What am I good at? What do I love to do? What does the world appreciate?"

Identifying your sweet spot. Your career sweet spot lies at the intersection of three crucial elements:

  1. Your strengths: What you excel at naturally
  2. Your passions: What you genuinely enjoy doing
  3. Market demand: What the world values and is willing to pay for

Continuous exploration. Finding your sweet spot is an ongoing process that requires self-reflection, experimentation, and adaptability. It may evolve over time as you gain new skills, discover new interests, and as market demands shift.

Differentiation strategy. Once you've identified your sweet spot, focus on developing and leveraging these unique qualities to stand out in your field. This differentiation can lead to increased job satisfaction, better performance, and greater career opportunities.

6. Embrace global experiences to broaden your perspective

"International exposure must be at least one pillar of a modern career. It adds diversity, robustness, differentiation, and refreshment to the long slog."

Global mindset. In an increasingly interconnected world, international experience has become a valuable asset. It demonstrates adaptability, cultural awareness, and a broader perspective – qualities highly prized by employers.

Opportunities for growth. Global experiences offer:

  • Exposure to diverse business practices and cultures
  • Enhanced language and communication skills
  • Increased adaptability and problem-solving abilities
  • Expanded professional network
  • Unique perspectives that can drive innovation

Practical approaches. If full-time international relocation isn't feasible, consider alternatives:

  • Work on international projects within your current role
  • Pursue short-term overseas assignments
  • Engage in cross-cultural training or language courses
  • Volunteer for international organizations
  • Seek out diverse, multicultural teams within your company

By actively seeking global experiences, you'll develop a more robust skill set and increase your value in the job market.

7. Overcome adversity and setbacks with resilience and adaptability

"Adversity is a normal and healthy part of any long-term career. It is how you react to adversity that matters."

Inevitable challenges. Career setbacks are unavoidable, but they don't have to be career-ending. Common challenges include job loss, being passed over for promotion, or facing industry disruption.

Resilience strategy. When facing adversity, employ the "Four Rs" approach:

  1. Reframe: Put the setback into perspective and look for opportunities
  2. Refresh: Update skills or acquire new ones to stay relevant
  3. Reconnect: Tap into your network for support and new opportunities
  4. Reboot: Rebuild confidence through small wins and positive actions

Growth mindset. View setbacks as learning opportunities rather than failures. This mindset fosters resilience and can lead to unexpected career growth and new directions.

8. Balance parenthood and career through flexibility and support

"Don't make careers and parenthood an either-or decision. Don't be afraid to have a baby because it will necessarily jeopardize your career."

Integrated approach. Recognize that successful careers and fulfilling family lives are not mutually exclusive. With proper planning and support, it's possible to excel in both areas.

Key strategies for balancing parenthood and career:

  • Seek family-friendly employers with flexible policies
  • Build a strong support system at home and work
  • Set realistic expectations and firm boundaries
  • Manage time and energy efficiently
  • Consider "returnships" when re-entering the workforce after a break

Evolving workplace. As more professionals seek work-life balance, companies are adapting with family-friendly policies. Be proactive in seeking out these opportunities and advocating for supportive work environments.

9. Prepare for the future: Develop human skills machines can't replicate

"Make sure that you end up with human skills that are differentiated and complementary to what machines can do."

Automation reality. As technology advances, many jobs are at risk of automation. To future-proof your career, focus on developing skills that are uniquely human and difficult to replicate with machines.

Key human skills to cultivate:

  • Creativity and innovation
  • Emotional intelligence and empathy
  • Complex problem-solving
  • Adaptability and flexibility
  • Leadership and people management
  • Critical thinking and judgment

Complementary approach. Rather than competing with machines, aim to develop skills that complement technological advancements. This involves understanding how to leverage technology to enhance human capabilities and decision-making.

Continuous learning. The rapid pace of technological change necessitates a commitment to lifelong learning. Stay informed about industry trends and be proactive in acquiring new skills that align with future job market demands.

Human Написан: April 15, 2023, 3:28 p.m.

Last updated:

Review Summary

3.76 out of 5
Average of 100+ ratings from Goodreads and Amazon.

The Long View receives mostly positive reviews, with readers appreciating its perspective on career planning as a marathon rather than a sprint. The book divides careers into three 15-year stages and emphasizes the importance of transferable skills, meaningful experiences, and enduring relationships. Many readers find the advice practical and applicable, particularly for those early in their careers. Some criticize the book for being too general or rehashing existing ideas, but overall, it's considered a valuable resource for long-term career strategy.

Your rating:

About the Author

Brian Fetherstonhaugh is a business executive and author with extensive experience in marketing and advertising. He served as the Chairman and CEO of OgilvyOne Worldwide, a global digital marketing agency, for over 12 years. Fetherstonhaugh has worked with numerous Fortune 500 companies and is known for his expertise in brand-building and digital marketing strategies. His book, The Long View, draws on his decades of experience in the business world and aims to provide career guidance for professionals at all stages. Fetherstonhaugh is also a frequent speaker on career development and digital marketing topics at universities and business conferences worldwide.

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