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The NFT Handbook

The NFT Handbook

How to Create, Sell and Buy Non-Fungible Tokens
by Matt Fortnow 2021 288 pages
3.75
100+ ratings
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Key Takeaways

1. NFTs Democratize Art & Collecting

Pop Art is responsible for democratizing the appreciation of art.

Accessibility and Inclusion. NFTs have lowered the barrier to entry for both artists and collectors. Anyone can create and sell digital art, and anyone with a crypto wallet can purchase it, regardless of their location or background. This contrasts with the traditional art world, which is often exclusive and dominated by galleries and wealthy collectors.

Breaking Down Barriers:

  • Digital art can be created with readily available tools.
  • Online marketplaces provide global reach.
  • Fractional ownership makes high-value art accessible.

Empowering New Voices. NFTs provide a platform for artists who may have been excluded from traditional art institutions. Digital artists, especially those creating in genres like cyberpunk and meme art, are finding audiences and financial success through NFTs. This democratization fosters creativity and innovation.

2. NFTs Solve Authenticity and Provenance Issues

The authenticity of an NFT is verified by the blockchain.

Immutable Records. One of the most significant advantages of NFTs is their ability to provide verifiable authenticity and provenance. Each NFT is recorded on a blockchain, creating an immutable record of its origin, ownership, and transaction history. This eliminates the problems of forgery and fraud that plague the traditional art and collectibles markets.

Blockchain Benefits:

  • Eliminates the need for subjective expert opinions.
  • Provides a transparent and verifiable chain of title.
  • Ensures the scarcity and uniqueness of digital assets.

Building Trust. By leveraging blockchain technology, NFTs create a trustless system for buying and selling digital art and collectibles. Collectors can be confident that they are purchasing authentic items, and artists can protect their intellectual property rights.

3. NFTs Empower Creators with Royalties and Control

Another groundbreaking aspect of NFTs is that the creator can set an ongoing royalty.

Creator-Centric Model. NFTs shift power back to the creators by allowing them to bypass traditional intermediaries like galleries and record labels. Artists can sell their work directly to fans, set their own prices, and retain a larger share of the profits.

Financial Independence:

  • Direct sales eliminate gallery commissions.
  • Royalties provide ongoing income from secondary sales.
  • Smart contracts automate royalty distribution.

Enhanced Transparency. NFTs provide creators with greater transparency and control over their work. Artists can track the ownership and transaction history of their NFTs, ensuring that they receive proper credit and compensation for their creations.

4. NFTs Enable New Forms of Digital Ownership

The scarcity, along with the authenticity of NFTs, makes it possible for artists to sell digital artwork without having to worry about unauthorized or fraudulent originals.

Scarcity in the Digital Realm. NFTs introduce the concept of scarcity to the digital world. Unlike traditional digital files, which can be easily copied and distributed, NFTs are unique and non-interchangeable. This scarcity creates value and allows for the creation of digital collectibles.

Unique Digital Assets:

  • Digital art and collectibles
  • In-game items and virtual real estate
  • Domain names and event tickets

Verifiable Ownership. NFTs provide a way to prove ownership of digital assets. By owning an NFT, you have a verifiable claim to a unique digital item, which can be displayed, traded, or used in various online environments.

5. NFTs are Building Blocks for the Metaverse

The evolution of the Internet is the metaverse—a culmination of the shared Internet and the boundless possibilities in augmented and virtual reality technologies.

Digital Identity and Expression. NFTs are becoming essential components of the metaverse, a shared virtual world where users can interact, create, and transact. NFTs can represent avatars, virtual real estate, in-game items, and other digital assets, allowing users to express their identity and ownership in the metaverse.

Metaverse Applications:

  • Virtual land ownership and development
  • In-game item trading and customization
  • Digital art galleries and exhibitions

Interoperability and Portability. As the metaverse evolves, NFTs will enable interoperability and portability of digital assets across different virtual worlds. Users will be able to take their NFTs with them from one game to another, creating a seamless and persistent digital identity.

6. NFTs Extend Beyond Art into Real-World Assets

Digital NFT Trading Cards backed by physical, graded assets, aka “Slabs”!

Tokenizing Physical Items. NFTs are not limited to digital art and collectibles. They can also be used to represent ownership of real-world assets, such as real estate, luxury goods, and intellectual property. This process, known as tokenization, can increase liquidity, transparency, and accessibility for these assets.

Real-World Applications:

  • Real estate ownership and fractionalization
  • Luxury goods authentication and provenance
  • Intellectual property licensing and management

Bridging the Physical and Digital. By linking NFTs to real-world assets, creators can create new experiences and opportunities for collectors. For example, an NFT could grant access to exclusive events, provide discounts on physical products, or even represent ownership of a physical artwork.

7. NFTs Require Navigating Legal and Tax Complexities

As an attorney who has devoted my professional career to understanding how to securitize and monetize assets in a compliant way, NFTs represent a tremendous opportunity for those who understand them.

Evolving Legal Landscape. The legal and regulatory landscape surrounding NFTs is still evolving. Issues such as intellectual property rights, securities laws, and consumer protection are being actively debated and litigated. It is important to stay informed about these developments and seek legal advice when necessary.

Key Legal Considerations:

  • Copyright and trademark infringement
  • Securities law compliance
  • Right of publicity and privacy

Tax Implications. The tax implications of buying and selling NFTs are also complex and vary depending on the jurisdiction. Capital gains taxes, income taxes, and sales taxes may apply to NFT transactions. It is important to consult with a tax professional to ensure compliance with all applicable tax laws.

8. NFTs are a Long-Term Play Requiring Community

To achieve sustained long‐term success, NFTs must have the following extrinsic elements: A compelling story of “why” you (the creator) are getting into the NFT market, A reputation that you can translate to your NFTs, Future assurance of lasting (or increasing) value of the NFTs

Beyond Speculation. While NFTs have attracted a lot of attention for their speculative potential, their long-term value lies in their ability to create new forms of digital ownership, empower creators, and build communities. Focusing solely on short-term profits can lead to disappointment and missed opportunities.

Building a Community:

  • Engage with collectors and fans on social media.
  • Create content that educates and entertains.
  • Foster a sense of belonging and shared purpose.

Long-Term Vision. The NFT market is still in its early stages, and there is a lot of room for growth and innovation. By focusing on building a strong foundation and fostering a community, creators and collectors can position themselves for long-term success in the NFT space.

Last updated:

Review Summary

3.75 out of 5
Average of 100+ ratings from Goodreads and Amazon.

The NFT Handbook receives mixed reviews, with an average rating of 3.75/5. Readers find it a good introductory guide to NFTs, explaining concepts and providing practical advice. Some praise its comprehensive coverage and accessibility for beginners. Critics argue it contains too much marketing hype and outdated information. The book is noted for its explanations of blockchain technology, NFT creation, and marketplace dynamics. However, some readers remain skeptical about NFTs' value and environmental impact. Overall, it's considered a useful primer for those new to the NFT space.

Your rating:

About the Author

Matt Fortnow is an entertainment lawyer turned tech entrepreneur with extensive knowledge of digital assets and blockchain technology. He co-authored "The NFT Handbook" to provide a comprehensive guide for understanding and participating in the NFT ecosystem. Fortnow's background in entertainment law likely informs his perspective on digital ownership and creative rights. His transition to the tech industry demonstrates his interest in emerging technologies and their potential applications. As an author, Fortnow aims to make complex concepts accessible to beginners while offering insights valuable to experienced professionals in the blockchain and cryptocurrency space. His work reflects the growing intersection of technology, art, and finance in the digital age.

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