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Traction

Traction

Get a Grip on Your Business
by Gino Wickman 2012 246 pages
Business
Leadership
Entrepreneurship
Listen
6 minutes

Key Takeaways

1. Strengthen Six Key Components to Build a Great Organization

"To the degree you can strengthen these Six Key Components as a leadership team, you will solve all of your issues and questions for the greater good of your organization."

The EOS Model. The Entrepreneurial Operating System (EOS) is built on six key components: Vision, People, Data, Issues, Process, and Traction. By focusing on strengthening these areas, businesses can create a solid foundation for growth and success.

Holistic approach. Each component is interconnected and equally important. Vision provides direction, People ensure the right team is in place, Data guides decision-making, Issues are systematically addressed, Process creates consistency, and Traction ensures accountability and execution.

Continuous improvement. Strengthening these components is an ongoing process. Regular assessment and refinement of each area allow organizations to adapt to changing circumstances and maintain their competitive edge.

2. Clarify and Communicate Your Vision to Align Your Team

"Do they see what you are saying?"

Vision/Traction Organizer (V/TO). This tool helps leaders crystallize their vision by answering eight critical questions:

  • What are your core values?
  • What is your core focus?
  • What is your 10-year target?
  • What is your marketing strategy?
  • What is your 3-year picture?
  • What is your 1-year plan?
  • What are your quarterly rocks?
  • What are your issues?

Shared vision. Once the vision is clear, it must be effectively communicated to the entire organization. This ensures everyone is aligned and working towards the same goals.

Regular reinforcement. Vision should be revisited and reinforced regularly through quarterly state-of-the-company meetings and annual planning sessions to maintain focus and alignment.

3. Surround Yourself with the Right People in the Right Seats

"The right people are the ones who share your company's core values. They fit and thrive in your culture."

People Analyzer. This tool helps evaluate employees based on core values and their ability to Get it, Want it, and have the Capacity to do their job (GWC).

Accountability Chart. Create a clear organizational structure that defines roles, responsibilities, and reporting relationships. This ensures everyone knows their place and function within the company.

Right person, right seat. Ensure that employees not only align with the company's values but also operate within their areas of greatest skill and passion. This maximizes both individual and organizational performance.

4. Use Data to Make Informed Decisions and Track Progress

"Anything that is measured and watched is improved."

Scorecard. Develop a weekly report containing 5-15 high-level numbers that provide a pulse on the business. This allows leaders to:

  • Monitor key metrics
  • Predict future developments
  • Identify and address issues quickly

Leading indicators. Focus on activity-based numbers that predict future results, rather than relying solely on lagging indicators like financial statements.

Individual measurables. Ensure every employee has at least one number they are accountable for, creating clarity and driving performance throughout the organization.

5. Identify and Solve Issues Systematically for Long-Term Success

"Your ability to succeed is in direct proportion to your ability to solve your problems."

Issues List. Maintain three types of issues lists:

  1. Company-wide issues (beyond 90 days)
  2. Leadership team weekly issues
  3. Departmental issues

IDS Process. Use the Issues Solving Track to address problems:

  1. Identify the root cause
  2. Discuss potential solutions
  3. Solve by deciding on a course of action

Open and honest culture. Foster an environment where people feel comfortable raising and discussing issues, ensuring problems are addressed promptly and effectively.

6. Document and Simplify Core Processes for Consistency and Efficiency

"Nothing can be fine-tuned until it's first consistent."

Core processes. Identify and document the handful of core processes that make up your unique business model (e.g., HR, marketing, sales, operations, accounting, customer retention).

20/80 rule. Focus on documenting the 20% of each process that produces 80% of the results, keeping documentation concise and actionable.

The [Company Name] Way. Compile all documented processes into a single package that defines your company's way of doing business, ensuring consistency and facilitating training and scaling.

7. Create Accountability and Discipline Through Effective Meetings and Goal-Setting

"Well-run meetings are the moment of truth for accountability."

Rocks. Set 3-7 priorities for the company and each individual every 90 days, creating a "90-Day World" that maintains focus and drives progress.

Meeting Pulse. Implement a consistent rhythm of meetings:

  • Weekly: 90-minute Level 10 Meetings for leadership teams
  • Quarterly: Full-day sessions to review progress and set new Rocks
  • Annual: Two-day planning sessions to refine the vision and set yearly goals

Level 10 Meeting Agenda. Follow a structured agenda that includes:

  • Segue (5 minutes)
  • Scorecard review (5 minutes)
  • Rock review (5 minutes)
  • Customer/employee headlines (5 minutes)
  • To-Do list (5 minutes)
  • IDS (Identify, Discuss, Solve) issues (60 minutes)
  • Conclude (5 minutes)

8. Implement the Entrepreneurial Operating System (EOS) for Sustainable Growth

"Mastery requires total commitment, and gaining traction requires a complete operating system."

Phased implementation. Introduce EOS tools in the following order:

  1. Accountability Chart
  2. Rocks
  3. Meeting Pulse
  4. Scorecard
  5. Vision/Traction Organizer (V/TO)
  6. Three-Step Process Documenter
  7. Everyone Has a Number

Leadership team first. Master the tools within the leadership team before rolling them out to the rest of the organization.

Patience and persistence. Recognize that implementing EOS is a journey. It takes time to fully integrate the system and see results. Stay committed to the process, and be prepared to make adjustments as needed.

Last updated:

Review Summary

4.14 out of 5
Average of 12k+ ratings from Goodreads and Amazon.

Traction: Get a Grip on Your Business receives mostly positive reviews, with readers praising its practical approach to business management. The book introduces the Entrepreneurial Operating System (EOS), a framework for running a company efficiently. Many find it helpful for organizing processes, setting goals, and improving accountability. Critics note its formulaic approach and oversimplification of complex issues. Some readers mention the book's dated examples and suggest it may be more suitable for small to medium-sized businesses. Overall, it's considered a valuable resource for entrepreneurs and business leaders.

About the Author

Gino Wickman is an entrepreneur who began his business journey at 21. At 25, he took over his family's struggling company, turned it around, and successfully sold it seven years later. This experience fueled his passion for understanding what makes businesses and entrepreneurs successful. Wickman's obsession with learning about business growth led him to develop strategies to help other entrepreneurs and leaders achieve their goals. He created the Entrepreneurial Operating System (EOS) to assist companies in improving their operations and management. Wickman's practical approach and firsthand experience in business turnaround have made him a respected figure in entrepreneurial circles.

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