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Trump Never Give Up

Trump Never Give Up

How I Turned My Biggest Challenges into Success
by Donald J. Trump 2008 208 pages
3.85
1k+ ratings
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Key Takeaways

1. Never Give Up: Perseverance is the Key to Success

"Giving up is something that never entered my mind. Not for one second, and that's one reason I think I confounded my critics."

Resilience is crucial. In the face of adversity, Trump emphasizes the importance of staying determined and not giving up. He recounts his experience in the early 1990s when he was billions of dollars in debt and many predicted his downfall. Instead of succumbing to defeat, he used this as motivation to prove his critics wrong.

Persistence pays off. Trump's development of Trump Place on Manhattan's West Side is a testament to his perseverance. Despite facing numerous obstacles and delays over two decades, he remained committed to the project. This persistence ultimately led to the successful completion of a major residential development that transformed the neighborhood.

Key elements of perseverance:

  • Maintaining a positive attitude
  • Viewing setbacks as temporary
  • Focusing on long-term goals
  • Learning from failures and adapting strategies

2. Turn Adversity into Opportunity

"Problems are often opportunities in disguise."

Reframe challenges. Trump consistently emphasizes the importance of viewing problems as potential opportunities. This mindset shift allows for creative problem-solving and can lead to unexpected successes.

Seize the moment. When faced with the dilapidated Commodore Hotel near Grand Central Station, Trump saw an opportunity to revitalize not just the building, but the entire neighborhood. Despite widespread skepticism and complex negotiations, he transformed the property into the Grand Hyatt, which became a catalyst for the area's rejuvenation.

Examples of turning adversity into opportunity:

  • Renovating Wollman Rink in Central Park when the city failed
  • Acquiring and improving undervalued properties
  • Using media attention, even negative, to promote his brand

3. Focus on Solutions, Not Problems

"My focus is always on the solution to whatever the problem—or challenge—might be."

Solution-oriented thinking. Trump emphasizes the importance of directing energy towards finding solutions rather than dwelling on problems. This approach helps maintain a positive mindset and drives progress.

Take action. When faced with challenges in his projects, Trump consistently looks for ways to overcome obstacles. For example, when developing Trump International Golf Links in Scotland, he addressed environmental concerns by hiring experts and implementing innovative solutions, such as planting marram grass to stabilize sand dunes.

Steps to focus on solutions:

  1. Identify the core issue
  2. Brainstorm multiple potential solutions
  3. Evaluate and choose the best option
  4. Implement and adjust as needed

4. Think Big and Be Passionate

"Be passionate—it's the only way to move mountains."

Dream big. Trump consistently advocates for thinking on a grand scale. He believes that big dreams lead to big achievements and that passion is the driving force behind realizing those dreams.

Pursue your vision. Trump's development of Trump International Golf Club in Palm Beach demonstrates his commitment to thinking big and pursuing his passion. Despite numerous challenges and unexpected costs, he remained dedicated to creating a world-class golf course. This passion led him to invest significantly in the project, including spending $61 million on a single hole at Trump National Golf Club in Palos Verdes, California.

Benefits of thinking big:

  • Inspires creativity and innovation
  • Attracts attention and resources
  • Motivates teams and stakeholders
  • Creates lasting impact and legacy

5. Build a Strong Brand and Reputation

"The Trump brand is synonymous with the best."

Brand value. Trump emphasizes the importance of building and maintaining a strong brand. He consistently associates the Trump name with luxury, quality, and success, which has been instrumental in his real estate and business ventures.

Protect your reputation. Trump is not afraid to defend his brand and reputation when he feels they are under attack. He recounts taking legal action against a writer and publisher for what he considered defamatory statements about his net worth, demonstrating his commitment to protecting his image.

Key elements of brand building:

  • Consistency in quality and messaging
  • Strategic partnerships and collaborations
  • Leveraging media and publicity
  • Delivering on promises and exceeding expectations

6. Learn from Setbacks and Adapt Quickly

"Experience can give you a resiliency that is very valuable."

Embrace failures as lessons. Trump acknowledges that not every venture will be successful, but emphasizes the importance of learning from failures and setbacks. He shares his experience with Trump Shuttle, an airline business that ultimately failed, but provided valuable insights into the complexities of the industry.

Be flexible. Trump's ability to adapt to changing circumstances is evident in his approach to various projects. For example, when developing Trump International Hotel & Tower in Dubai, he scrapped the initial design and started over to create a more impressive and innovative structure.

Strategies for adapting to setbacks:

  • Conduct thorough post-mortems on failures
  • Stay informed about industry trends and changes
  • Be open to feedback and new ideas
  • Maintain a growth mindset

7. Surround Yourself with the Right People

"Get the right people to work with you."

Build a strong team. Trump emphasizes the importance of surrounding yourself with talented and competent individuals. He credits much of his success to having the right people in key positions within his organization.

Delegate effectively. While maintaining overall control and vision, Trump recognizes the value of delegating responsibilities to capable team members. He describes how his children, Don Jr., Ivanka, and Eric, have taken on significant roles in managing and expanding the Trump Organization's global projects.

Qualities to look for in team members:

  • Expertise in their field
  • Shared vision and values
  • Strong work ethic
  • Ability to think creatively and solve problems

8. Master the Art of Negotiation and Deal-Making

"I listen to everyone, but the decision will ultimately be mine."

Preparation is key. Trump emphasizes the importance of thorough research and preparation before entering into negotiations. He consistently gathers information and considers multiple angles to strengthen his position.

Be willing to walk away. Trump advises being prepared to walk away from a deal if it doesn't meet your requirements. This approach often leads to better terms or reveals alternative opportunities. He demonstrates this principle in his acquisition of Mar-a-Lago, where his patience and willingness to walk away ultimately led to a favorable purchase.

Negotiation tactics:

  • Know your bottom line
  • Understand the other party's motivations
  • Create win-win scenarios when possible
  • Use timing and leverage to your advantage

9. Stay Focused and Disciplined

"I have a pretty good track record of successes by now, but failure is always a possibility."

Maintain focus. Trump attributes much of his success to his ability to stay focused on his goals and not get distracted by minor setbacks or criticism. He emphasizes the importance of discipline in both personal and professional life.

Manage time effectively. Trump describes his efficient approach to meetings and decision-making, highlighting the value of quick, focused interactions. He also stresses the importance of continuous learning and staying informed about global events and trends that may impact his businesses.

Strategies for staying focused:

  • Set clear, prioritized goals
  • Minimize distractions
  • Develop routines and habits that support productivity
  • Regularly reassess and adjust strategies as needed

10. Give Back to Your Community

"Being able to give back is a great feeling."

Social responsibility. Trump emphasizes the importance of using success and resources to benefit the community. He shares examples of hosting charity events at his properties and supporting various causes.

Create positive impact. Trump's renovation of Wollman Rink in Central Park demonstrates how private enterprise can benefit the public good. By taking on a project the city had struggled with for years, he not only created a successful business venture but also provided a valuable recreational facility for New Yorkers.

Ways to give back:

  • Host charity events at your properties or business
  • Donate time, resources, or expertise to worthy causes
  • Undertake projects that benefit the community
  • Mentor and support aspiring entrepreneurs

Last updated:

Review Summary

3.85 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Trump Never Give Up receives mixed reviews, with ratings ranging from 1 to 5 stars. Supporters praise it as inspiring and motivational, highlighting Trump's business acumen and perseverance. Critics argue it's repetitive, self-aggrandizing, and lacks substance beyond real estate anecdotes. Some readers find value in the book's lessons on resilience and positive thinking, while others criticize Trump's character and political actions. The book's reception often aligns with readers' pre-existing opinions of Trump, with some finding it insightful and others dismissing it as propaganda.

Your rating:

About the Author

Donald John Trump is a controversial figure known for his business ventures, media presence, and political career. Born into wealth, he expanded his father's real estate business and became a prominent developer. Trump gained fame through his reality TV show "The Apprentice" and his brash personality. In 2016, he was elected as the 45th U.S. President, implementing contentious policies on immigration, trade, and foreign relations. His presidency was marked by numerous scandals, two impeachments, and false claims of election fraud. Trump's tenure ended with the January 6th Capitol attack. He remains a divisive figure in American politics and is currently running for the 2024 Republican presidential nomination.

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