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Top 15 Bestselling Sales Books You Must Read
Discover the 15 bestselling sales books that will transform your approach to selling and boost your success in business.
Book Summaries
Og Mandino's classic offers timeless wisdom through a parable, emphasizing persistence and self-improvement as keys to success in sales and life.
3 Key Takeaways:
- Embrace the power of persistence and self-improvement
- Master your emotions to achieve success
- Love is the greatest secret to success in all ventures
The Surprising Truth About Moving Others
Pink redefines selling as a universal skill, offering insights into ethical selling and the importance of understanding others, making it essential for modern salespeople.
3 Key Takeaways:
- We're all in sales now: Moving others is universal
- The new ABCs of selling: Attunement, Buoyancy, and Clarity
- Attunement: Perspective-taking and social cartography
Bettger's inspiring journey from failure to success provides practical sales techniques and emphasizes the importance of enthusiasm and genuine interest in others.
3 Key Takeaways:
- Enthusiasm: The Lifeblood of Success in Sales and Life
- The Power of Asking Questions: Uncover Needs and Build Trust
- Confidence Through Knowledge: Master Your Business
Rackham's research-based approach to complex sales provides a framework for understanding customer needs, making it a must-read for B2B sales professionals.
3 Key Takeaways:
- SPIN Selling: A Revolutionary Approach to Large Sales
- The Four Stages of a Sales Call: A Framework for Success
- Investigating Customer Needs: The Heart of Effective Selling
Worre's practical advice on network marketing provides essential strategies for success, making it a valuable resource for aspiring network marketers.
3 Key Takeaways:
- Network Marketing: A Better Way in the New Economy
- Commit to Becoming a Network Marketing Professional
- Master the Art of Finding and Inviting Prospects
Increase Your Sales Faster and Easier Than You Ever Thought Possible
Tracy's insights into customer psychology and effective selling techniques make this book a valuable resource for both new and experienced salespeople.
3 Key Takeaways:
- Master the Inner Game of Selling
- Set Clear, Ambitious Sales Goals
- Understand Why People Buy
How to Get Your Way in Business and in Life
Cardone's motivational style and practical advice make this book a powerful resource for anyone looking to excel in sales and life.
3 Key Takeaways:
- Selling is Essential for Success in All Areas of Life
- Commit Fully to Your Sales Career and Product
- Develop the Ability to Predict Outcomes
How to Sell More, Earn More, and Become the Ultimate Sales Machine
Ryan Serhant shares his unique sales strategies and personal anecdotes, making this book a must-read for anyone looking to enhance their sales skills.
3 Key Takeaways:
- Embrace the "Balls Up" Mentality: Juggle Multiple Opportunities
- Master the Art of Follow-up to Turn Leads into Sales
- Understand and Navigate the Seven Stages of Grief Selling
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Roberge's data-driven approach to sales management provides actionable insights for scaling sales teams, making it essential for modern sales leaders.
3 Key Takeaways:
- Hire for specific traits that predict sales success
- Implement a structured, predictable sales training program
- Coach salespeople using metrics-driven diagnostics
How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Whitman's insights into consumer psychology and advertising techniques make this book a must-read for marketers and sales professionals looking to boost their effectiveness.
3 Key Takeaways:
- Understand and Leverage the Life-Force 8 Human Desires
- Harness the Power of Consumer Psychology Principles
- Craft Attention-Grabbing Headlines and Copy
Subtle Skills. Big Results.
Kendall's relationship-focused approach to sales emphasizes value creation, making it a transformative read for sales professionals.
3 Key Takeaways:
- Master Your Mind: The Foundation of Ninja Selling
- Create Value Through Problem-Solving, Not Selling
- Implement the Ninja Nine: Daily and Weekly Success Habits
Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Keenan's innovative approach to problem-centric selling emphasizes understanding customer needs, making it essential for modern sales professionals.
3 Key Takeaways:
- Gap Selling: Focus on the Customer's Problem, Not Your Product
- Understand the Current State: Dive Deep into Customer Challenges
- Envision the Future State: Paint a Compelling Picture of Success
How to Get the Best Deal Every Time
Kennedy's actionable negotiation strategies provide essential insights for anyone looking to improve their negotiation skills in business and life.
3 Key Takeaways:
- Everything is negotiable: Approach all situations with a negotiator's mindset
- Avoid goodwill concessions: They often backfire and weaken your position
- Use conditional propositions: Always start with "if" to protect your offers
What Every Successful Sales Professional Needs to Know
Ziglar's concise guide covers essential sales principles, making it perfect for beginners and those looking to refresh their sales knowledge.
3 Key Takeaways:
- Embrace the Sales Profession with Heart and Commitment
- Master the Art of Prospecting to Fuel Your Sales Pipeline
- Overcome Call Reluctance through Preparation and Mindset
