Exactly What to Say

What's "Exactly What to Say" about?

• Focus on Communication: "Exactly What to Say" by Phil M. Jones is centered on the art of spoken communication and the impact of using the right words at the right time.
• Influence and Persuasion: The book provides tactical insights into how specific phrases can influence and persuade others effectively.
• Practical Tools: It offers practical tools and strategies for individuals who are driven to achieve success by improving their communication skills.
• Real-World Application: The book is designed to be applicable in both personal and professional settings, helping readers to get more of what they want from their interactions.

Why should I read "Exactly What to Say"?

• Improve Communication Skills: The book is a guide to mastering the art of communication, which is essential in both personal and professional life.
• Achieve Better Outcomes: By learning the magic words, readers can influence others more effectively and achieve desired outcomes.
• Practical and Actionable: The advice is simple, easy to implement, and proven to work, making it a valuable resource for anyone looking to enhance their persuasive abilities.
• Broad Applicability: Whether you're in sales, management, or any role that involves interaction with others, the book's lessons are universally applicable.

What are the key takeaways of "Exactly What to Say"?

• Magic Words: The book introduces specific phrases that can influence the subconscious mind and lead to better communication outcomes.
• Timing and Delivery: Knowing not just what to say, but when and how to say it, is crucial for effective persuasion.
• Rejection-Free Approach: Techniques are provided to introduce ideas without fear of rejection, increasing the likelihood of acceptance.
• Influence with Integrity: The book emphasizes influencing others with integrity, ensuring that persuasion is ethical and respectful.

How does Phil M. Jones define "Magic Words"?

• Subconscious Influence: Magic Words are phrases that speak directly to the subconscious brain, which is decisive and quick to respond.
• Decision-Making Tool: These words help in making decisions without overanalyzing, providing a fair advantage in conversations.
• Proven Effectiveness: The words are tried, tested, and proven to deliver results when used correctly.
• Simple Yet Powerful: Despite their simplicity, these words can significantly impact the outcome of conversations.

What are some examples of Magic Words from "Exactly What to Say"?

• "I'm Not Sure If It's for You, But": This phrase introduces ideas in a rejection-free manner, increasing curiosity and interest.
• "How Open-Minded Are You?": This question encourages people to consider new ideas by appealing to their desire to be open-minded.
• "What Do You Know?": This phrase challenges the knowledge base of someone who is resistant, prompting them to reconsider their stance.
• "Just Imagine": This phrase helps create vivid mental images, making it easier for others to envision and accept new ideas.

How can "Exactly What to Say" help in sales?

• Overcome Objections: The book provides strategies to handle common objections and regain control of conversations.
• Close More Deals: By using the right words, sales professionals can guide prospects toward making decisions more effectively.
• Build Rapport: The techniques help in building trust and rapport with clients, making them more receptive to proposals.
• Increase Influence: Salespeople can become more influential by understanding and applying the principles of persuasion outlined in the book.

What are the best quotes from "Exactly What to Say" and what do they mean?

• "The worst time to think of the best thing to say is always when you’re actually saying it!" This highlights the importance of preparation in communication.
• "Magic Words are sets of words that talk straight to the subconscious brain." This emphasizes the power of specific phrases in influencing decisions.
• "If you want to sell more and influence better and take much less time doing it, then this book is as close as you’ll get to a magic wand or silver bullet to success!" This quote underscores the book's potential to transform communication effectiveness.
• "Everything you have learned in this book is simple, easy to do and works." This reassures readers of the practicality and effectiveness of the advice given.

How does Phil M. Jones suggest handling objections?

• Regain Control: Treat objections as questions and respond with questions to maintain control of the conversation.
• Use "What Makes You Say That?": This phrase prompts the other person to explain their objection, providing more information to address it.
• Avoid Arguments: Instead of countering objections with arguments, seek to understand the underlying reasons.
• Encourage Transparency: By asking questions, you encourage the other person to be more transparent about their concerns.

What is the "rejection-free" approach in "Exactly What to Say"?

• Non-Pressuring Introduction: Use phrases like "I'm not sure if it's for you, but..." to introduce ideas without pressure.
• Increase Curiosity: This approach naturally increases the listener's curiosity and interest in the proposal.
• Internal Decision-Making: It encourages the listener to make an internal decision without feeling coerced.
• Effective for Any Audience: This method can be used with anyone, making it versatile and widely applicable.

How can "Exactly What to Say" be applied in personal life?

• Enhance Relationships: Use the techniques to improve communication and understanding in personal relationships.
• Influence Decisions: Apply the principles to influence family and friends in a positive and ethical manner.
• Resolve Conflicts: The book's strategies can help in resolving conflicts by fostering better communication.
• Achieve Personal Goals: By mastering the art of persuasion, individuals can achieve personal goals more effectively.

What is the significance of the phrase "Just Imagine" in "Exactly What to Say"?

• Create Mental Images: "Just Imagine" helps create vivid mental images that make it easier for others to envision new ideas.
• Influence Decisions: By painting a picture of the future, this phrase can influence decisions and motivate action.
• Engage Emotions: It engages the listener's emotions, making the proposal more compelling and memorable.
• Versatile Application: This phrase can be used in various contexts, from sales pitches to personal conversations.

How does "Exactly What to Say" address the fear of rejection?

• Rejection-Free Phrases: The book provides phrases that introduce ideas without the fear of rejection, making it easier to propose new concepts.
• Build Confidence: By using these techniques, individuals can build confidence in their communication skills.
• Increase Acceptance: The strategies increase the likelihood of acceptance by reducing the pressure on the listener.
• Practical Examples: The book offers practical examples of how to use these phrases in real-life situations, making it easier to apply the advice.