مارتن ليندستروم

martinlindstrom.com

مارتن ليندستروم هو مؤلف مشهور ومفكر في مجال الأعمال، معروف بأعماله في التسويق وسلوك المستهلك.
وُلِد في عام 1970، وقد كتب العديد من الكتب الشهيرة، بما في ذلك "وزارة الحس السليم" و"علم الشراء"، التي تُرجمت إلى عدة لغات وبيعت منها ملايين النسخ حول العالم.
تكمن خبرة ليندستروم في التفكير غير التقليدي والقضاء على الكفاءات البيروقراطية في الأعمال.
وقد تم تكريمه من قبل مجلة تايم كواحد من أكثر الأشخاص تأثيرًا في العالم، وتم تصنيفه ضمن أفضل 20 مفكرًا في مجال الأعمال من قبل Thinkers50.
تركز أعمال ليندستروم على فهم نفسية المستهلك وتحسين فعالية المنظمات من خلال أساليب مبتكرة في حل المشكلات والتفاعل مع العملاء.

كتب مارتن ليندستروم

بايولوجي

بقلم مارتن ليندستروم • 2008

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

3.76

١٤٬٠٠٠+

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

بايولوجي

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

بقلم مارتن ليندستروم 2008 272 صفحة

3.76

١٤٬٠٠٠+ تقييم

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Brandwashed

بقلم Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

٤٬٠٠٠+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Brandwashed

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

بقلم Martin Lindstrom 2011 304 صفحة

3.81

٤٬٠٠٠+ تقييم

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Small Data

بقلم Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

٢٬٠٠٠+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

بقلم Martin Lindstrom 2016 256 صفحة

3.78

٢٬٠٠٠+ تقييم

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

حاسة العلامة التجارية

بقلم مارتن ليندستروم • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

٥٠٠+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

حاسة العلامة التجارية

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

بقلم مارتن ليندستروم 2005 256 صفحة

3.88

٥٠٠+ تقييم

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

The Ministry of Common Sense

بقلم Martin Lindstrom • 2020

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

3.63

٤٥٦

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

The Ministry of Common Sense

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

بقلم Martin Lindstrom 2020 256 صفحة

3.63

٤٥٦ تقييم

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

Clicks, Bricks & Brands

بقلم Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

٢٠

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

بقلم Martin Lindstrom 2001 320 صفحة

4.15

٢٠ تقييم

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

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